Maximizing Prop-Tech Adoption

Maximizing Prop-Tech Adoption

Join Kevin Van Eck, EVP of Innovation & Education of @properties and our own Mike Feller, ActivePipe CRO, as they discuss everything brokerages need to know to maximize prop-tech adoption from choosing tech that solves a problem, planning and comms, to the launch and more.

What’s Covered:

  1. Why adoption is important
  2. Key to adoption: Choosing tech that solves a problem
  3. Planning and Comms
  4. The launch
  5. Continued comm plan driving adoption

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Harry Marsden
Harry leads the marketing team in Australia and New Zealand. Harry has worked in digital marketing for B2B tech companies for 7 years and has a strong focus on building scalable growth. He believes a deep understanding of the customer should be at the core of any marketing strategy. When not in the office you can find Harry rolling around on the Brazilian Jiu Jitsu mats.