Matt Punter
“Not only are we over-performing on the key email metrics, but we’re also writing and settling more loans as a result”
“We’re really pleased with the progress we’re making with our database nurturing and business development program to our existing client base and greater contact database.”
“The only tool we’re currently using for this exercise is Activepipe. We’re delighted that not only are we overperforming (by some 250%+) on the key metrics measured (open rate and interaction rate) for this type of communication, but more importantly, we’re also writing and settling more loans as a result and building a really strong pipeline of prospective deals. We believe this is simply due the ease of and the increase in frequency of us communicating with our list.”
“We expect to settle record volumes right through to xmas based on today’s pipeline, WIP and improved conversion rates as a result of this approach to business development. I’ve included some stats below to support our performance.”
“A big thanks to the Finsure team and Paul Smith and his team at Activepipe for being so responsive which is greatly assisting us to meet our revenue and growth targets for all businesses within our group.”
