Lyn Hughston

“The support we have received from ActivePipe has been exemplary”


Lyn has been the Sales Administrator in this Perth office of 30+ staff for 11 Years and she has an extremely strong management and training background. Working closely with the Principal, Paula Lagrenade, Lyn now oversees the Administration of a large 13 Agent team and helped position it as one of the leading Perth agencies. Lyn is responsible for the contacts database for the Sales team and they currently use E2. Lyn was voted the top LJH WA BSO for the past 2 years and with the expansion of the office is now responsible for 2 additional BSO’s .

How long have you been using ActivePipe for?

Our office has been using ActivePipe since late Nov 2015 and we’ve been very happy with how it works for our team. The support we have received from ActivePipe has always been exemplary too.

What do you see as the benefits of ActivePipe?

The main benefit is that it commences the communication between the agent and the client and it supports their relationship. It also makes them look professional, corporate and active. In Admin terms ActivePipe’s automation for things like the Weekly Updates and OFI reminders saves an enormous amount of time and we know that all the communications will be consistent and they all happen RELIABLY in the background.

What results have you seen so far?

As Sales Administrator I monitor the team’s dash and there have been numerous Appraisal leads. Since the new platform was introduced just a few months ago there have been 5 Appraisal requests plus of course we can observe property interactions which is really important for the team. 2 agents last week announced that they’d secured an appraisal simply by monitoring activity for their contacts and making some follow up calls.

What do you think is the most impressive feature of ActivePipe?

ActivePipe is really useful in our weekly 1on1 meetings with the Agents. The Dashboard in particular has been a bit of a light bulb moment for some of the team because it highlights what people are really looking for rather than what they say they’re looking for. The number of clicks is a great indicator of a persons level of interest. The activity the agents can view will often change the contact timeline with clients. They see the activity and can immediately engage. Clients don’t always do what say they’re going to do!

How have your interactions with clients changed since using ActivePipe?

I think they’re certainly more professional and more consistent. The emails look really smart and our brand and message is managed.

What would you say to offices and BSOs not using ActivePipe?

Talk your owners into getting ActivePipe! The time saved amounts to hours each week. It’s a great method of covering your market. It’s nice and broad, yet clever and Intuitive and the Agents will love it because it will improve their effectiveness and communication with clients.

Is there anything else you would like to add?

Trust ActivePipe to work in the background, not everything happens overnight, give it some time.