Lyle Dean

“You can’t manage what you can’t measure”


A fully Licensed Estate Agent since the year 2000, Lyle has successfully ran his own agency in Ballarat for almost 10 years before moving to Melbourne and establishing an enviable reputation for selling property in the inner-city suburbs. He has lead our Sales Team to being honoured with Award Winning triumphs, along with winning his own individual awards along the way.

How long have you been using ActivePipe for?

We’ve been using ActivePipe for over 2 years and as you can see from the number of emails they’ve sent on our behalf our business relies on it to communicate effectively with our clients.

ActivePipe features and benefits: 

I am a big believer in the role communication plays in a great sales experience; and in sales success. More importantly, that communication needs to be professional, contemporary and relevant. This is what ActivePipe delivers. One of the great features of ActivePipe is that it is constantly adapting to meet the needs of the market. It is not just a plain old boring newsletter!

What are the factors that make you value ActivePipe?

ActivePipe is reliable and it is measurable. Try assessing the ROI of a DL Flyer campaign…it’s nearly impossible! However, ActivePipe delivers data in spades and helps identify prospective Buyers AND Sellers and significantly improves our client communication. It is easy to see the value just in website visitation alone. Our team has confidence that ActivePipe is sending really professional emails and it’s as regular as clockwork.

We really do know that it works too! We recently had a really lovely apartment for sale and we’d utilised all conventional methods to attract buyers to a VIP Viewing. On the night every single one of the 6 attendees came via ActivePipe, we sold the property pre-Auction, and for a record price. The vendor was ecstatic and it wouldn’t have happened without ActivePipe.

How are your agents responding to the information & insights into their database?

That’s an interesting question. I think what we’re seeing more of is that people will happily engage digitally via our ActivePipe emails but won’t necessarily do so at an Auction or at an OFI. So, for the agents, seeing contacts activity in the ActivePipe reporting is becomingly increasingly important.

What has been the most impressive feature of ActivePipe in your opinion? 

You can’t manage what you can’t measure – so it’s important for me to monitor the activity of our team, the activity of our contacts and the interaction with our properties. The information that ActivePipe provides once the communications are sent is what is most impressive and most useful.

Do you see the value in efficiency and capacity created by ActivePipe?

We have stuck with ActivePipe for ages now and it’s integral to our business, so yes. In fact we’re in discussion with them about how we best utilise ActivePipe for our Property Management division.