Graeme Dimsey
“Even though they are not necessarily thinking about selling or buying, they are thinking about us when the time comes.”
Overview:
Graeme has been part of the LJ Hooker family in Cranbourne since 1992, beginning his real estate career in 1988. With a wealth of experience behind him Graeme is confident both he and his long established team can offer investors, buyers and sellers the best possible advice when it comes to any Real Estate matter, which has been invaluable to many clients over the years.
What are the stand out features & benefits of ActivePipe in your opinion?
Time savings compared to the old software we used where everything is manually done, also appraisals that will turn into listings directly from ActivePipe communication.
Do you think that ActivePipe is giving you a professional edge ?
It is – I mean we are already getting appraisal requests and we are kicking off some new campaigns, something that is a little more diverse and offers more for the readers to get their teeth into and no other offices are offering this. Plus we can see what they click and what they like in our emails. One thing I know is that more people are reading our emails, we had a few unsubscribes and now that is all smoothed out – it’s great…. plus it’s all automated.
How does ActivePipe enhance your efficiency and practices in the office?
This will in the future give us a greater advantage in time management and automation, I do not have to get in there and add any hard work to this, ActivePipe is all happening automatically. Compared to E2 I don’t have to manually create any emails or spend hours working on it plus we can see what is happening with our email recipients – like when they are clicking, or what they are clicking on – nothing else offered us that insight.
Do you think that ActivePipe is giving you a professional edge ?
Yes, it will give us an edge. I guess when you think that we are sending all these emails to people in our database ( a database that goes back years and years ) we’re top of mind to them. Even though they are not necessarily thinking about selling or buying, they are thinking about us when the time comes.
Do you think your agents will change their behaviours to suit the new information on your clients available from ActivePipe?
Well yes, for one – all the agents have to do is log in and they can see who is looking at what, secondly, they can see who they need to call and thirdly, all they need to do is actually call them haha.
It’s all laid out for them. We can tell who is clicking on what and then call them, that’s pretty easy for any agent. The intuitive guys will even get to know who is selling in the future.
How does ActivePipe enhance your efficiency and practices in the office?
Well now I know that all our clients are hearing from us week in and week out, so yes. It is good to maintain the consistency of contact.
