Emma Howison

Overview:

Emma has been the BSO for this large Tamworth agency for over 6 years. She has become an indispensable member of the team managing the Sales CRM, customer engagement and contacts database. She was the administrator for the E2 system and now has responsibility for Rex. As Admin she is across the Office level reporting and Agent level reporting features of ActivePipe.

How long have you been using ActivePipe for?

I have been using the updated ActivePipe since Nov 2014 when we started with ActivePipe and we moved to the new platform in mid January 2016.

What do you see as the benefits of ActivePipe?

ActivePipe simply makes it easier to do all our email marketing. It also makes it a lot easier for the Agents to follow people up and they are more effective. There’s less cold calling because the reporting qualifies the contacts. With E2 everything would take way too long and I even did the emails in the afternoon because you couldn’t run them in the background. It could take up to an hour to send each and every email! I am saving approximately 3 hours each week which I can devote to more important tasks. With ActivePipe I have confidence that that the system is working away automatically.

What results have you seen so far?

They’re excellent. For example, our new guy Jeremy was encouraged to follow up all the contacts who were engaging with his communications and this resulted in a sale just recently. The insights such as interest in property is really useful. As for vendors there is also good reporting of prospects and I think Erin has 3 or 4 listings directly from ActivePipe. She loves it.

What do you think is the most impressive feature of ActivePipe?

It helps a lot to see what people are really looking for rather than what they say they’re looking for. The number of clicks is a great indicator of a person’s level of interest

How have your interactions with clients changed since using ActivePipe?

The ActivePipe emails are really easy to read and they don’t have the appearance of spam. Plus, even if someone unsubscribes it’s not a big deal because they can still be contacted. I’m finding that even the people who have bought or sold are happy to continue receiving our emails! The way the Agents interact with clients has certainly changed because they are having better, more informed, conversations.

What would you say to office’s not using ActivePipe?

It makes your life easier, the workload is almost nil and BSO time is better spent doing other thingsin the office. Sending emails isn’t very exciting or efficient.

Is there anything else you would like to add?

The Vendor Report is a great way to provide evidence of activity. This is useful for Vendors who may think we’re not active with their property plus it helps the Agents conduct a conversation with

the vendor about the interest the ActivePipe marketinging has generated.