Best Practices for Contact Management
Deliverability: Best Practices to Maximize Inbox Delivery
How to win more listings
How One Agent Maximized Success with ActivePipe
Planning for the New Year: (planning & setting up campaigns now)
The Value of Email Marketing: What You Receive Back
Real World Examples of Outstanding Real Estate Newsletters
Office Hours
Stop spending hours searching for the perfect article. Introducing: Real Estate Content
ActivePipe Success Story
Work Smarter, Not Harder: Automated campaigns
Easy ways to make ActivePipe the best service for your agents
Crafting authentic & engaging holiday messages
Reporting: What happens after you press send
How To Build Effective Campaigns
In this webinar, In this webinar, we go through a step by step masterplan on how you can use write content to build strong relationships. With the holiday season around the corner, start nurturing your database with meaningful personalized messages.
How to market your listing when you can’t access the property
Professional looking photography can make or break a property sale.
Real Estate agents in Victoria under strict Stage 4 restrictions are not able to get photographers into properties, therefore making listing properties on the market especially difficult.
Luckily this problem has an elegantly simple solution.
In this session, Peter from BoxBrownie joined us to guide you on how you can have the homeowner take professional-quality property shots on your behalf, with only a smartphone!
Mastering The ‘Off-Market Campaign’
With growing economic uncertainty in Victoria, it is safe to assume that cash is, and will continue to be tight for the next 6 to 12 months.
Sellers won’t want to spend big on marketing, so providing an off-market strategy should be an essential part of every agent’s toolkit.
In this session, we’ll run through how you can utilise ActivePipe to secure off-market listings, and how to promote those listings to your targeted audiences.
We’ll also take you through a few tips and tricks for getting better engagement in each of your emails!
How to find the right buyers
With historically low interest rates it’s a great time to be a property buyer right now. But how do you sort the wheat from the chaff, and find buyers that are willing to purchase with strict lockdown conditions? Investors.
In this webinar, we’ll show you how to build campaigns to nurture the investors in your database and start generating the right kind of buyer leads.
The New Era – The rise of the digital offline agent
Josh Phegan joined us for a bonus session as a part of our 30 Day Challenge initiative in the lead up to the Spring market.
Josh is a world-renowned real estate trainer, supporting some of the industry’s best agents. Enjoy this free 45-minute session that’s packed full of value.
During this session Josh covers:
- The new era – the age of safety and performance
- Human learning and what you can do to maximise client relationships.
- The power of your customer base.
- How digital intent drives offline activities for the best in the business.
- What to look for and how to capitalise on the trends that are reshaping the world in the post COVID era.
Set yourself up with a pipeline of sellers
Building a robust pipeline is essential to ensuring consistent business growth, as well as maintaining your business in a period of lower market activity.
In this webinar, we’ll show you how to engage the potential sellers in your database so that when listings start to shoot back up, you are in a position to grab the opportunity.
Why engaging with your database is critical right now
With a complete shut down in Victoria and slower moving markets in other states, there’s never been a better time to take back control.
In this webinar, we discussed why cleaning up your database and providing relevant information to your audience in a time of few listings, is critical to your business growth in the near future.
Send Intelligently Targeted Property Emails
In this webinar, we will be taking a look at the types of highly targeted and relevant email campaigns you can be/are sending through utilising the property feed settings in the Property Panels.
After going through some potential use cases we’ll hop into the email editor and walk through the basic, advanced & contact settings required to implement those potential uses.
Building Emails & Campaigns for Your Office
In this webinar we’ll be combining the key aspects of both our email building & campaign building masterclass’.
We’ll walk you through creating an example email sequence, building the corresponding campaign and how to send it out on behalf of your agents!
How To Build Effective Campaigns
Building great emails is essential to driving engagement, however a great email is nothing without the campaign attached to it.
Whilst we pride ourselves on setting you up with industry leading campaigns from the get-go, we want to empower you as much as possible to create your own campaigns based on your business’s needs.
In this webinar we will be taking a deep dive in to the campaign builder, looking at the different triggers and conditions, whilst providing examples of how these can be implemented for success.
You’ll leave this webinar with a clear understanding of how you can build and send your own campaigns, that generate value for your office.
Q&A
I have different suburbs and if I wanted to just tailor to a particular suburb I would create the email and then go into campaign and just select the attribute pertaining to that suburb? Correct?
Yes, you would create the email using the relevant property panel with the settings that match the suburb you are promoting. In the campaign builder you would select the ‘If Attribute’ Condition and select the relevant ‘City'(which is suburb), postcode, street address etc.
Are there notes that you can print with step by step path on this topic?
There aren’t notes, however we have a number of articles that have been written to assist you, in our Knowledge Base.
Create a Campaign: https://support.activepipe.com/hc/en-us/articles/360000861816-Create-a-Campaign
Triggers: https://support.activepipe.com/hc/en-us/articles/360000927976-Campaign-Modules-Triggers
Conditions: https://support.activepipe.com/hc/en-us/articles/360000928016-Campaign-Modules-Conditions
How do I send an email if I have an email address, but it is not in the CRM?
As your account is CRM integrated, you will need to add that particular contact into your CRM, whereby it will sync with ActivePipe thus allowing you to send an email to them.
Level Up Your Email Marketing
There’s never been a better time to take your email marketing to the next level!
We’ll show you how you can quickly and easily create your own “best in class” email marketing campaigns.
You will walk away knowing how you can build engaging, content-rich emails and provide a powerful source of value to your business, by cutting through to your target audience.
Q&A
How can I add emails manually?
You can add emails by navigating to the emails page through the selection menu on the left side of your screen. Click create new email, select a template and edit your email accordingly. For more help please visit; https://support.activepipe.com/hc/en-us/articles/360000861796-Create-an-Email
For the update profile button, where would we get the right link address from?
Please contact support@activepipe.com and they’ll assist you in getting your link.
Where is a list of all the codes you’re using to make the action buttons work?
We’re currently in the process of writing a Support Hub article about this, in the meantime please contact support@activepipe.com and they’ll assist you in getting your links.
Do we need to have stored the landing page eg appraisal with the button appraisal
Your landing page is already set up and is connected to the relevant appraisal button link. To get this link please contact support@activepipe.com.
If I have just one client at the moment that I want to send an email right now, can I do that?
Yes you can, when in the email builder utilise the Quick Send function, when selecting your recipients simply search that particular client’s name and select them. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact
Can you repeat a campaign for longer than a quarter?
A quarter is currently the longest period we have available and can be saved as a campaign to repeat automatically based on the time and date set by you.
Do we have to change contents every week?
ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.
The best practice would be to setup the template and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.
For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact
How do you auto-fill the agents’ photograph like a placeholder?? And is there a list of all of the active pipe links?
If you click on the photo placed on the introduction panel, it would take you to a window, where you get to select a template, called “Sender’s photo”, this would enable the sender’s photo to be automatically filled into the template, based on the senders added to the campaign.
By default, the senders’ photos are automatically filled into the introduction template.
Regarding the ActivePipe links, please contact support@activepipe.com and they’ll assist you in getting your link.
Is there a weekly template….that could be generated weekly that has already content built from the Blogs etc.. so this gets sent automatically?
ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.
The best practice would be to setup the template (which you can create using the create new email button in the emails section) and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.
For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact
Can you please explain the url for the ‘free appraisal’ button
Please contact support@activepipe.com and they’ll assist you in getting the URL for the appraisal button.
Where do you get the links for the ActivePipe free appraisal?
Please contact support@activepipe.com and they’ll assist you in getting your link.
If I create and schedule for a monthly email…will ActivePipe replace the houses listed sold automatically?
Yes, so long as you have turned the Toggle Feed on and have selected for that panel to display sold properties in the panel settings. For more information take a look at these two articles, they explain the Toggle Feed as well as the property panel settings.
https://support.activepipe.com/hc/en-us/articles/360000899996
https://support.activepipe.com/hc/en-us/articles/360001136795
Can we check if the email has been opened
Yes, to view who has opened your emails navigate to the ‘Campaigns’ page, select the relevant campaign in which the email was sent in and select ‘View Report’. From there you will have visibility over the number of opens, clicks as well as some other metrics. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001379456-Accessing-campaign-reporting
When you have a button – can you put in a phone number or email so it goes straight there?
Yes, by using a mailto: link it allows your contact to email a particular email address instantly. As an example you would add this as the button link (but using your desired email address) – mailto:success@activepipe.com
Did you say that you would be able to send us a list of the activepipe links to put in the “Button” boxes?
Please contact support@activepipe.com and they’ll assist you in getting those links.
How did you add the first name again please?
Follow the steps in this article to add first name placeholders, as well as any others you might like to use. https://support.activepipe.com/hc/en-us/articles/360000867895-Use-a-placeholder-to-personalise-your-email
Hi, some articles say they’re not compatible with smart feed. Is there a way around this?
Yes, if you are looking to share articles from a different website, we need to make sure the website feed is RSS enabled.
If it the article is not showing up after pasting the URL link into the search bar, a quick email to the website owners asking them to enable the RSS feed, would easily be able to help you in sharing your intended article.
How do you link your YouTube account to ActivePipe?
Please contact support@activepipe.com and they’ll assist you with this quickly.
Would it be possible to select the recent properties sold in order to make it more personalised
Hi Fran, absolutely! If you click on the automated Property Feed, clicking on the Define button, takes you to an Advanced window, where you can click on the advanced tab and select your preferred time frame.
For more help, please please contact support@activepipe.com and they’ll assist you with this quickly
Is it possible to do a market update to vendors 3 monthly specific to their area?
Yes, you can create this. just use a property panel, filter it to show only sold listings that were sold in the last 90 days, then select match by city/suburb.
For more help, please please contact support@activepipe.com and they’ll assist you with this quickly.
