This Month at ActivePipe

Join us across the month of November where the ActivePipe team will lead training sessions to help grow your business through email marketing with ActivePipe.

Just getting started on ActivePipe?
Haven’t had a chance to get stuck in yet?
This 30 min session is all you need to start generating immediate value.

We’ve included the schedule below:

Monday, November 23rd at 3 pm CST:
Work Smarter, Not Harder: Automated Campaigns

Monday, November 30th at 11 am CST:
Guest Speaker: How One Agent Maximized Success with ActivePipe

Register Here

How to market your listing when you can’t access the property

Professional looking photography can make or break a property sale.

Real Estate agents in Victoria under strict Stage 4 restrictions are not able to get photographers into properties, therefore making listing properties on the market especially difficult.

Luckily this problem has an elegantly simple solution.

In this session, Peter from BoxBrownie joined us to guide you on how you can have the homeowner take professional-quality property shots on your behalf, with only a smartphone!


Mastering The ‘Off-Market Campaign’

With growing economic uncertainty in Victoria, it is safe to assume that cash is, and will continue to be tight for the next 6 to 12 months.

Sellers won’t want to spend big on marketing, so providing an off-market strategy should be an essential part of every agent’s toolkit.

In this session, we’ll run through how you can utilise ActivePipe to secure off-market listings, and how to promote those listings to your targeted audiences.

We’ll also take you through a few tips and tricks for getting better engagement in each of your emails!


How to find the right buyers

With historically low interest rates it’s a great time to be a property buyer right now. But how do you sort the wheat from the chaff, and find buyers that are willing to purchase with strict lockdown conditions? Investors.

In this webinar, we’ll show you how to build campaigns to nurture the investors in your database and start generating the right kind of buyer leads.

The New Era – The rise of the digital offline agent

Josh Phegan joined us for a bonus session as a part of our 30 Day Challenge initiative in the lead up to the Spring market.

Josh is a world-renowned real estate trainer, supporting some of the industry’s best agents. Enjoy this free 45-minute session that’s packed full of value.

During this session Josh covers:

  • The new era – the age of safety and performance
  • Human learning and what you can do to maximise client relationships.
  • The power of your customer base.
  • How digital intent drives offline activities for the best in the business.
  • What to look for and how to capitalise on the trends that are reshaping the world in the post COVID era.


Set yourself up with a pipeline of sellers

Building a robust pipeline is essential to ensuring consistent business growth, as well as maintaining your business in a period of lower market activity.

In this webinar, we’ll show you how to engage the potential sellers in your database so that when listings start to shoot back up, you are in a position to grab the opportunity.

Why engaging with your database is critical right now

With a complete shut down in Victoria and slower moving markets in other states, there’s never been a better time to take back control.

In this webinar, we discussed why cleaning up your database and providing relevant information to your audience in a time of few listings, is critical to your business growth in the near future.

Send Intelligently Targeted Property Emails

In this webinar, we will be taking a look at the types of highly targeted and relevant email campaigns you can be/are sending through utilising the property feed settings in the Property Panels.

After going through some potential use cases we’ll hop into the email editor and walk through the basic, advanced & contact settings required to implement those potential uses.

Getting Started with ActivePipe

This is a recurring webinar, we’ll be running one session each week, covering foundational ActivePipe content.

Just getting started on ActivePipe?
Haven’t had a chance to get stuck in yet?
This 30 min session is all you need to start generating immediate value.

We’ll teach you the basics of how to use ActivePipe, starting with helping you understand your audience (size, segments, contact data). We’ll then take you on a tour of the dashboard so you can easily find your hottest leads and the properties they’re interacting with.

There will be a Q&A at the end of the session.

When: Every Wednesday, 1pm AEST

Register Now

ActivePipe Agent Training

This is a recurring webinar, we’ll be running one session each week, covering the core fundamentals of using ActivePipe.

Get a quick boost in how to identify and act on the hottest opportunities in your dashboard.

What’s Covered:
– Understanding the dashboard
– Understanding contact reporting
– Understanding property reporting

There will be a Q&A at the end of the session.

When: Every Friday, 1pm AEST

Register Now

Part 4: Five Mistakes Real Estate Agents Make with Email Campaigns – How to Avoid Them

This is the final part of Kylie Davis’ four-part series on email marketing!

The contacts in your database are like unmined gold and a great email campaign strategy can help you unlock their value. But a poorly executed strategy will ensure that wealth is never truly revealed.

In this webinar, we’ll take a look at the 5 mistakes that we see real estate agencies make when email marketing and how you can easily avoid them. Follow these tips to uncover the treasure that is sitting in your database right now.

Duration: 35 minutes

Register now to watch the recording!

Part 3: Five Advanced Email Marketing Skills

If you haven’t already, Don’t forget to check out Part 1 and Part 2!

Once you’ve got the basics of email marketing under your belt and are in a good routine, it’s time to lift your writing game.

In Part 3 of our Beginner to Master series with Kylie Davis, we’ll be focusing on how to write your own emails in a way that engages your contacts, creates stickiness, and ultimately drives conversions!

Not everybody is a born writer, but these 5 tips are a sure-fire way to help your emails standout amongst the rest!

Duration: 36 minutes

Register now to watch the recording!

Part 2: Three Ways to Create Better Email Marketing

In Part 1 of our Beginner to Master series, we looked at how to get started with sending regular EDMs to your database fo contacts.

In this webinar, we move on to Part 2 where we’ll be taking a look at the things you can be doing to ensure you’re receiving the greatest possible open rates and engagement on all the EDMs you’re sending out.

You can’t just slap a few panels together and expect great results, you need to plan and build emails that are readable, engaging & that provide value to your target audience.

Duration: 40 minutes

Register now to watch the recording!

Part 1: Four Steps to Getting Started with Email Marketing

This is the first of a four-part series designed to take you from understanding the basics of email marketing, to being a complete pro. We’ll be hosting one webinar every Tuesday for the next four weeks!

Getting started with email marketing is easy when you break the steps down and approach each of them systematically.

In this webinar, we’ll be looking at a winning formula to get you started and creating great email campaigns from day one.

Duration: 30 minutes

Register now to watch the recording!

Building Emails & Campaigns for Your Office

In this webinar we’ll be combining the key aspects of both our email building & campaign building masterclass’.

We’ll walk you through creating an example email sequence, building the corresponding campaign and how to send it out on behalf of your agents!

How To Build Effective Campaigns

Building great emails is essential to driving engagement, however a great email is nothing without the campaign attached to it.

Whilst we pride ourselves on setting you up with industry leading campaigns from the get-go, we want to empower you as much as possible to create your own campaigns based on your business’s needs.

In this webinar we will be taking a deep dive in to the campaign builder, looking at the different triggers and conditions, whilst providing examples of how these can be implemented for success.

You’ll leave this webinar with a clear understanding of how you can build and send your own campaigns, that generate value for your office.

Q&A

I have different suburbs and if I wanted to just tailor to a particular suburb I would create the email and then go into campaign and just select the attribute pertaining to that suburb? Correct?

Yes, you would create the email using the relevant property panel with the settings that match the suburb you are promoting. In the campaign builder you would select the ‘If Attribute’ Condition and select the relevant ‘City'(which is suburb), postcode, street address etc.

Are there notes that you can print with step by step path on this topic?

There aren’t notes, however we have a number of articles that have been written to assist you, in our Knowledge Base.

Create a Campaign: https://support.activepipe.com/hc/en-us/articles/360000861816-Create-a-Campaign

Triggers: https://support.activepipe.com/hc/en-us/articles/360000927976-Campaign-Modules-Triggers

Conditions: https://support.activepipe.com/hc/en-us/articles/360000928016-Campaign-Modules-Conditions

How do I send an email if I have an email address, but it is not in the CRM?

As your account is CRM integrated, you will need to add that particular contact into your CRM, whereby it will sync with ActivePipe thus allowing you to send an email to them.

Level Up Your Email Marketing

There’s never been a better time to take your email marketing to the next level!

We’ll show you how you can quickly and easily create your own “best in class” email marketing campaigns.

You will walk away knowing how you can build engaging, content-rich emails and provide a powerful source of value to your business, by cutting through to your target audience.

Q&A

How can I add emails manually?

You can add emails by navigating to the emails page through the selection menu on the left side of your screen. Click create new email, select a template and edit your email accordingly. For more help please visit; https://support.activepipe.com/hc/en-us/articles/360000861796-Create-an-Email

For the update profile button, where would we get the right link address from?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

Where is a list of all the codes you’re using to make the action buttons work?

We’re currently in the process of writing a Support Hub article about this, in the meantime please contact support@activepipe.com and they’ll assist you in getting your links. 

Do we need to have stored the landing page eg appraisal with the button appraisal

Your landing page is already set up and is connected to the relevant appraisal button link. To get this link please contact support@activepipe.com.  

If I have just one client at the moment that I want to send an email right now, can I do that?

Yes you can, when in the email builder utilise the Quick Send function, when selecting your recipients simply search that particular client’s name and select them. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you repeat a campaign for longer than a quarter?

A quarter is currently the longest period we have available and can be saved as a campaign to repeat automatically based on the time and date set by you. 

Do we have to change contents every week?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

How do you auto-fill the agents’ photograph like a placeholder?? And is there a list of all of the active pipe links?

If you click on the photo placed on the introduction panel, it would take you to a window, where you get to select a template, called “Sender’s photo”, this would enable the sender’s photo to be automatically filled into the template, based on the senders added to the campaign.

By default, the senders’ photos are automatically filled into the introduction template.

Regarding the ActivePipe links, please contact support@activepipe.com and they’ll assist you in getting your link.

Is there a weekly template….that could be generated weekly that has already content built from the Blogs etc.. so this gets sent automatically?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template (which you can create using the create new email button in the emails section) and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you please explain the url for the ‘free appraisal’ button

Please contact support@activepipe.com and they’ll assist you in getting the URL for the appraisal button. 

Where do you get the links for the ActivePipe free appraisal?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

If I create and schedule for a monthly email…will ActivePipe replace the houses listed sold automatically?

Yes, so long as you have turned the Toggle Feed on and have selected for that panel to display sold properties in the panel settings. For more information take a look at these two articles, they explain the Toggle Feed as well as the property panel settings. 

https://support.activepipe.com/hc/en-us/articles/360000899996

https://support.activepipe.com/hc/en-us/articles/360001136795

Can we check if the email has been opened

Yes, to view who has opened your emails navigate to the ‘Campaigns’ page, select the relevant campaign in which the email was sent in and select ‘View Report’. From there you will have visibility over the number of opens, clicks as well as some other metrics. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001379456-Accessing-campaign-reporting

When you have a button – can you put in a phone number or email so it goes straight there? 

Yes, by using a mailto: link it allows your contact to email a particular email address instantly. As an example you would add this as the button link (but using your desired email address) – mailto:success@activepipe.com

Did you say that you would be able to send us a list of the activepipe links to put in the “Button” boxes?

Please contact support@activepipe.com and they’ll assist you in getting those links. 

How did you add the first name again please?

Follow the steps in this article to add first name placeholders, as well as any others you might like to use. https://support.activepipe.com/hc/en-us/articles/360000867895-Use-a-placeholder-to-personalise-your-email 

Hi, some articles say they’re not compatible with smart feed. Is there a way around this?

Yes, if you are looking to share articles from a different website, we need to make sure the website feed is RSS enabled.

If it the article is not showing up after pasting the URL link into the search bar, a quick email to the website owners asking them to enable the RSS feed, would easily be able to help you in sharing your intended article.

How do you link your YouTube account to ActivePipe?

Please contact support@activepipe.com and they’ll assist you with this quickly.

Would it be possible to select the recent properties sold in order to make it more personalised

Hi Fran, absolutely! If you click on the automated Property Feed, clicking on the Define button, takes you to an Advanced window, where you can click on the advanced tab and select your preferred time frame. 

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly

Is it possible to do a market update to vendors 3 monthly specific to their area?

Yes, you can create this. just use a property panel, filter it to show only sold listings that were sold in the last 90 days, then select match by city/suburb.

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly.

Deliver Value with Email Marketing

You’ll leave this webinar with a clear strategy on how, as an account admin, you can use email marketing to be a powerful source of value for your business.

In this webinar we will discuss best practices and tips ActivePipe admin users can implement to send email marketing campaigns on behalf of their office, that cut through and provide your clients real value.

We will take you into ActivePipe platform to not only show you how to build your own best in class email marketing campaigns, but we’ll also show you a couple of our latest product features that we’re just releasing now!

Q&A

Can we create a template in the admin account and then share it to the individual salespersons account so it appears in their email templates?

How can I add a client that is not currently in the CRM feed?

  • You will need to add the particular contact into your CRM, they’ll then sync over into ActivePipe.

Will you have this session available to view somewhere ?

  • Yes, all of our webinars are recorded and shared with registrants as well as posted to our webinars page.

Is there a feature to see bounced back emails?

Under media – for adding video,  other than adding a YouTube video is there options to add other third party videos such as add inspect real estate? 

  • We currently only integrate with both YouTube and Vimeo, so it’s best to host your videos on either of those platforms. If you’re using another third party video hosting service that isn’t supported, adding an image with a link to the video is a good alternative option. 

Can we automate campaigns with articles, so that different articles appear each send? 

  • You can automate campaigns that include articles, however the articles are not dynamic and will need to be updated before each send.


Getting Started with ActivePipe

Just starting out on ActivePipe? Haven’t had a chance to get stuck in yet?
This 30 minute session is all you need to start generating immediate value.

Learn the basics on how to use ActivePipe, starting with helping you understand your audience (size, segments, contact data). You’ll then be taken on a tour of the dashboard so you can easily find your hottest leads and the properties they’re interacting with.

The questions asked by our audience during the live webinar have been answered below!

Q&A

When a person opts out is this just marked as ‘don’t send email’ in ActivePipe?


Data populated from my CRM has a salutation section, how does this filter into the auto generated emails?


Over what period of time does someone click on properties to be highly interactive?

  • Two weeks. So if a contact has not interacted with a property for two weeks, they will drop out of the highly interactive list.


Where is the training session again please?


“Recipient” of email is obvious but what exactly is the difference from “View” Vs “Clicks” under ‘email section’?

  • ‘Views’ or ‘Opens’ simply mean that the contact has opened the email. ‘Clicks’ means that the contact has clicked on something in the email such as a property or content article. For more information visit our Knowledge Base. https://support.activepipe.com/hc/en-us


How to Master Email Marketing

If there was ever a time to take your email marketing to the next level, this is it!

In this webinar our product experts Craig Whitfield and Sheree Davies, discuss best practices and tips ActivePipe users can implement to send email marketing campaigns that cut through and provide your clients real value.

Craig offers some guidance on how email marketing can be a powerful source of value for your business. Sheree will then take you into ActivePipe and show you how to build your own best in class email marketing campaigns.

The questions asked by our audience during the live webinar have been answered below!


Q&A

Can I schedule this to send on a different time to our normal weekly ActivePipe emails?


How do I send this as a recurring email? Do you edit the email or go through the campaigns list and edit it that way?

  • You can do it either way! If you’re entering via Campaigns, in the “Send Email” module, just click the Edit button next to your selected email.


Can you define your own listings?

  • Yes you can filter down to just an agent’s listings for a particular panel, find more information on this here.


How do we add our brand blog content or content from other websites?


Where can I change the CSS?

  • The templates in your ActivePipe account are based upon your branding and any supplied style guides, including your fonts, logos and colour palettes. As the email builder uses a very simple drag and drop editor we don’t expose the CSS or HTML. More information on this can be found here.

Can we insert a survey into an active pipe mailout?

  • You can link to a third party survey via a hyperlink or button – see this article for more info.


How do I connect my account to our YouTube channel?

  • If you have a YouTube channel, this can be integrated with your account through your account Settings menu. Within the Profile tab, there is a Links section where you can type in the address of your YouTube channel, and then save changes to connect this to your account. Once connected, every time you click “Choose Video” it will automatically bring up the clips from your channel. 


Do you have any suggestions on the number of articles or length of a newsletter?

  • Generally, we recommend keeping your emails concise, highlighting a few high quality articles or properties, rather than every single one. As a basic rule of thumb, if your email is getting clipped – it’s too long!


If I use content from a smartfeed are there restrictions on how I use it?

  • Content from third party blogs will require you to link back to the article on their website. Content from the Connect Your Community stream is owned by ActivePipe, which you are free to use as you please!


Can you edit the name of the email?

  • Yes – the name of the email is editable once you are in the email editor – right up the top.
    Notably, this is just an internal reference, as opposed to the Subject (also editable in the email editor, beneath the email name) which is what your contacts will see in their inbox.


How often are the articles updated?

  • New articles are added weekly!


For Australian content, is it state based or Australia wide?

  • The content is predominantly Australia wide, however there will be occasional state-based articles.


Where do we find the NZ articles in the Smartfeed?

  • The Real Estate Voice has a feed with articles specific to NZ which is available in your smart feed under ‘Office Content’. Most content in the other streams will be relevant to both Australia and New Zealand.


Are there any notes that can be accessed as a guide of what you are telling us?

  • Sure, we have a Knowledge Centre which has guides on how to do this and many other tasks you might want to do. You can find it here: https://support.activepipe.com/


How to Master Your Database

With social distancing in place, now’s the time to master your database and build long-lasting relationships.

Hosting this webinar is Craig Whitfield, he’s been with the ActivePipe team since the very beginning and over the years has helped thousands of agents unlock incredible value from their database.

In this webinar Craig will walk you through the basics of how to use ActivePipe to streamline your prospecting & nurturing. He has a wealth of experience in the real estate industry and a toolbox full of powerful tips and tricks.

The questions asked by our audience during the live webinar have been answered below!

We have My Desktop CRM. Can we send an email through AP to all our clients, or only the ones who have come into AP?

  • Yes, you can send an email to all your clients with ActivePipe. Get in touch with success@activepipe.com if you would like some help setting this up.

Is there a processes manual for Activepipe we can access?

  • Our Knowledge Centre is filled with guides to help you. If there’s anything you can’t find in there, you can get in touch with success@activepipe.com.

How do we send an email of existing properties to buyers?

We have a new agent in our team – how do we create an ActivePipe account for him?

  • New agent accounts are currently set up by ActivePipe support, if you have new agents coming on board, or any agents moving on, please email support@activepipe.com and they’ll take care of it for you. This functionality will be given to admins, in an upcoming product update.

Are we able to set the INTENTS?

  • In short, no. The intent panel is aligned with the data discovery survey we send out and the way we map people’s behaviour which is in line with general real estate interests.

With regards to appraisal requests does this get emailed to you if someone asked for one?

  • Yes, appraisal requests will be emailed to you and you can find them on your dashboard as well.

How do we sub classify groups i.e developers, investors?

  • We integrate with your CRM, so if you have contacts classified that way in your CRM, then you can send to those audiences in ActivePipe.

How do we get Open Inspections invites to still generate weekly while we are restricted with not being allowed to promote set OFI times?

  • You can re-write the OFI reminder email and populate it with properties where there is an open for inspection time. The OFI email has been paused as a protective measure but you can turn it back on, simply get in touch with success@activepipe.com.

Does ActivePipe update our CRM or do we need to do that from the info AP gives us?

  • We do push back data to several CRMs, however not every CRM allows us to do this. In these cases it will have to be done manually.

Please walk us through loading a video?

Could we have some training on sending out our own newsletters etc using your templates in ActivePipe ?

Due to covid-19 we are in lockdown. Any templates to be sent to the audience to see if they are interested to have a virtual appraisal?

  • We don’t have templates for this, but you can create this email yourself and send it to your audience. Check out our webinar for best practices on how to do this.

Is there a way to attach a document to an email?

  • Attaching documents doesn’t work well with marketing automation. The best way to send documents is to host it on your website and link to it.

Can you please clarify GEO updates, is that do to with a suburb they wish to live in?