Transform your Email Marketing with Automation
When combined with automation, email marketing can be one of your biggest weapons.
In this webinar, Host Kylie Davis will take you through how to spend less time at the desk and more time out on the field converting leads with automation.
Come along and get insights on:
– How to make life easier with automation
– How to leverage content to be the expert
– How to increase the quality of your leads
How to Prevent Lead Loss
Each year, agents lose millions in commission. All the while, their databases are filled with future business opportunities waiting to be uncovered.
In this webinar, Kylie Davis, author of the Email Marketing Benchmark Report, will outline how to prevent lead loss.
- How to save time using email automation
- How to identify leads in your database
- How to build long-lasting relationships with past clients
How To Build Sales Momentum with Josh Phegan
Creating effective habits and sales methodologies is the difference between winning and losing.
In this webinar, world renowned Real Estate Coach Josh Phegan will share his strategies for building sales momentum and getting the most out of every opportunity.
Josh will cover:
- How to navigate wild markets
- How to convert more when prospecting
- How to win more listings at the first appointment
Email Marketing Benchmarks 2022
The recently published Email Marketing Benchmark Report reveals new insights into how well the real estate industry performs when it comes to email marketing.
The report draws on 12 months of data collected directly from ActivePipe to identify what good looks like and offer best practice strategies.
In this webinar, author Kylie Davis will take you through how you can measure your own email marketing efforts, see how you compare and offer some simple tips to drive even better results in 2022.
Keep your prospects engaged over Christmas
As we head into the Christmas period, you are probably ready for some well earned R&R. But how can you relax without taking your foot off the pedal? Research from Realestate.com.au shows that the end of the year is a great time to sell property with record web visitors each New Year. Real estate marketing expert Kylie Davis will take you through what you should be doing to get your prospects geared up for 2022.
We’ll look at:
- Why this new year period is expected to be busy
- Ways to keep nurturing sellers even while you’re on the beach
- How to leverage content to help you win new year listings
Turbo Charge your Listing Strategy with Buyer Campaigns
Despite being one of the biggest segments in an agent’s database, buyers are often hugely neglected in the property market.
Current buyers are future sellers, therefore, creating a customer journey that caters to buyers is a great way to scale your listing strategy. In our upcoming webinar, Real Estate Marketing expert Kylie Davis will share some tips on how to create an action plan for the buyers in your database.
1. How to enable buyers with technology
2. How to create a buyer hit list with automated market reports & content
3. How to identify new seller leads from buyers & past clients
Sharpen Your Tools For The Summer Surge
As many states around Australia come out of lockdown, the market is set to surge throughout the summer months. Now is the time to get your systems and processes dialled in so that when the properties hit the market with full force, you are in the best possible position to capitalise.In this webinar, renowned sales coach Josh Phegan will share his strategies on how to set up your systems & processes to do all the heavy lifting. You’ll learn:
- How to use digital intent to facilitate client relationships
- Personalise at scale to convert at a higher rate
- Set up future opportunities within your pipeline
Nurture New Product Release!
Great customer experience is everything
It determines whether or not your customers refer people to your business and if they decide to return for repeat purchases. In an industry as noisy as real estate, how do you ensure a great customer experience, every time?
ActivePipe’s newest product, Nurture, delivers exceptional service at every stage of the buyer and seller journey with an extensive library of content and long-term nurture campaigns.
Join us as Aaron Lincoff, Director of Business Development, and Cameron Brown, Director of US Customer Success, walk you through a demonstration of the new Nurture product and all the incredible things you can do with it!
Grow New Product Release!
Most real estate agencies have millions in untapped commission sitting in their contact databases. However, only a small percentage of people are ready to transact right now.
So how do you identify and activate the opportunities in your pipeline?
Introducing ActivePipe’s most powerful product yet: Grow
Head of Client Success, Henry Osborne will take you through a demonstration of the new Grow product and all the incredible things you can do with it!
Here’s what we’ll cover:
1. Keep your leads warm with automated email nurturing
2. Provide your clients with the latest market updates
3. Deliver relevant content from our content library
Industry Update: What does Apple’s Privacy Protection mean for your email marketing?
Apple announced Mail Privacy Protection for their Mail app in September as part of a broader strategy to protect their users. This is going to affect your ActivePipe account particularly open rates reporting and campaign triggered by email opens.
In this webinar, ActivePipe’s CEO Ashley Farrugia and Product Manager Nathan Mackinnon will take you through how we will tackle this change so that the impact on our users is minimal.
1. What the changes are and what it means for email marketing
2. How it will impact your use of the ActivePipe platform
3. Our strategy on how we will adapt to these changes
Email Marketing Isn’t Dead
Tom Flanagan from The Group talks about the importance of email marketing!
Email Marketing Do’s And Don’ts
Ever wondered what your clients really think of your emails? We ran an experiment with real people in the property market to find out, and it was eye-opening! In this webinar, author of The Trust Report, Kylie Davis will take you through the big insights we uncovered about what works & doesn’t work in email marketing. What’s covered:
- What emails people loved
- What to avoid in your emails
- What types of emails you should be sending
What clients expect from agents
In this webinar, author of The Trust Report, Kylie Davis will take you through what the research uncovered about this critical moment, and the implications it can have for winning and retaining clients.
– Why people give agents their emails
– What people expect from agents
– How to exceed expectations and gain lifelong clients
How People Choose A Real Estate Agent
This webinar will dive into the key insights from our recent research study, The Trust Report. We will answer the following:
- How do people seek out real estate information?
- What factors influence how people choose an agent?
- What drives loyalty?
This is the first in a series of webinars breaking down the research study into lessons agents can learn from.
Cloze & ActivePipe: Enabling Ninja Brokerages
In this webinar, Aaron Lincoff, Director of Business Development at ActivePipe, and Alex Coté, Chief Marketing Officer and Co-Founder at Cloze, sit down with Tamy Gluck and Talita Fagerstrom from Soleil Sotheby’s International Realty. We discuss how they use both tools to enable their agents and brokerage, namely how they use both to help their agents be more productive, get rid of manual work, and stay true to their Ninja roots. If you’re a high-performing brokerage, you’ll definitely want to watch this!
The Future of Real Estate Marketing
In this panel, Joe Manning, Chief Marketing Technology Officer at BHHS Drysdale and Aaron Lincoff, Director of Business Development at ActivePipe, discuss the future of real estate marketing and how you and your brokerage can navigate a post-pandemic world. You definitely don’t want to miss out!
2021 starts now with Josh Phegan
With less than 50 days left in the year, now is the time to create your plan of attack for 2021.
Join us for an exclusive training session with Real Estate coach Josh Phegan to master your 2021!
In this 45 min training session, Josh will cover:
- How to list now for 2021 and overcome the delay tactics.
- What to do to sell your existing stock.
- Branding, marketing and positioning you to win more business.
- How to master marketing in the experience and prediction economy.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z, will discuss how agents can use the buying to start homeowners down the Seller’s journey and create new Seller leads.
Insights from New Zealand with Gower Buchanan
Data from New Zealand, the UK, and the UAE have shown that post lockdown, banked up listings hit the market, and activity skyrocketed. In this webinar, we’ll be chatting with Gower to gain insight into how New Zealand’s market rebounded and how he’s preparing for Spring.
Make the Most of Entry-Level Leads
Amidst an inventory shortage, how can you make the most of entry-level leads?
Marta Loachamin, Realtor®, and candidate for Boulder County Commissioner, and Sam Cardenas of RE/MAX Northwest will discuss strategies that include building a team, getting your offers considered, and creating local referral networks that will help you build your business while giving clients the service they deserve.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z Real Estate, will discuss how agents can use ibuying to start homeowners down the Seller’s journey and create new Seller leads.
When: Tuesday September 1st, 1pm ET
Maximizing Prop-Tech Adoption
Join Kevin Van Eck, EVP of Innovation & Education of @properties and our own Mike Feller, ActivePipe CRO, as they discuss everything brokerages need to know to maximize prop-tech adoption from choosing tech that solves a problem, planning and comms, to the launch and more.
- Why adoption is important
- Key to adoption: Choosing tech that solves a problem
- Planning and Comms
- The launch
- Continued comm plan driving adoption
Register for our next Industry Insider here.
Win More Real Estate Clients with Content Marketing
Kylie Davis is ready to take you from understanding the basics of email marketing, to being a complete pro. Getting started with email marketing is easy when you break the steps down and approach each of them systematically. In this webinar, we’ll be looking at a winning formula to get you started and creating great email campaigns from day one.
What data tells us we’re doing wrong in Real Estate Marketing
What Data Tells Us We’re Doing Wrong in Real Estate Marketing
Zane Burnett, CDO of Willis Allen and Managing Director of OkapiCo, joins ActivePipe’s Aaron Lincoff, to uncover misconceptions buried in the heaps of data created by the digital revolution. They took a look at flawed common practices and what data tells us we are doing wrong in Real Estate marketing during the digital era.
What data teaches us about Real Estate Branding.
Looking at the past, the first mention of a real estate agent in print was in 1854 – Harper’s story about a swindler agent. Many past portrayals in movies, print, and TV have played on negative stereotypes. Up to 2004 RE agents were the gatekeepers of data, but when data went online and became available online for everyone the industry started to shift to personal services – to help people. Recently the trend has grown into more positive portrayals of agents on TV and in movies. Why does this matter to Real Estate branding?
Zane took a look at data from Twitter mentions, and in general, the older and more dated the brand the more negative sentiments people showed. The aesthetic of new brands created in the online age is more in line with what modern consumers want. It’s easier for a new brand because they start fresh with new agents, and don’t have to convince established agents of the value of investing in new branding.
Successful modern brands have and enforce strict marketing standards.
- Modern photos of agents
- High quality, but unaltered, property photos
- Beautiful and simple design
What action you can take? Engage professionals to help you create strong brand guidelines and do not be afraid to hold everyone accountable to those brand standards. If you do not, you risk diluting your brand and erode trust with the public. Educate your established agents about what data has taught us about branding.
Social Media Insights for Real Estate
What is the best social media outlet for real estate? That depends on your brand strategy. Use hard data to form your opinion. There is not one “best” platform for your brand though so far there is some data overall.
Carousel consistently outperforms text or single-image posts. 41.6% of posts have a question in the caption, but in Zane’s studies, 0% of the time did it raise engagement. Look at your own callouts with questions. If no one is answering them, stop asking them or ask better questions people actually answer. Zane also noted no measurable result in TikTok. There is not “a” best platform, there is only “the” best platform for your brand.
When considering how your homepage looks you need to understand where your traffic is coming from and how they behave on your website. Are you getting traffic from paid ads? Significant traffic from organic online property searches? Where are they landing?
You have 50 milliseconds to create an impression for your brand. Cater your content to match the data. If you’re investing in pay per click and driving leads to your homepage, a centrally featured property search makes sense. If you’re using long-tail searches, they likely aren’t landing on your homepage, but people looking to learn more about you are.
According to Zane’s research, on average, 66% of organic traffic to a real estate website was brand-related, not property-related. Only 14% of organic traffic landed on the homepage and of that less than .5% of homepage visitors executed a property search on the website. This means they typed in a search related to the brand specifically looking for more information on you. This is your chance to differentiate yourself from the competition and elicit an emotional reaction through your values, branding, lifestyle, exclusivity, and beautiful design. Your homepage is where they formulate an opinion about you and your brand. Zane mentions some brands that do this well in his Industry Insider’s Panel.
If website visitors are coming to learn about you, why do most websites have a huge hero image and property search bar? Back in 2007, that strategy worked. As times change, keep up with your data and change with it.
A homepage should reflect your mission statement and brand values. Build for your client’s needs, that’s what makes large portals like Zillow so popular. Most organic traffic doesn’t even land on the homepage. They land on blogs. If your blogs are about the best movie theaters, is that likely to turn into a deal?
Before creating content ask, what is the content there for? Lead Generation? Serve the community? Ask yourself why people are going to your website and challenge yourself to meet that why. Also, ask your website providers to help you answer some of these questions and make sure they provide designs that fit your needs.
The bottom line is to innovate your design using data. This strategy will always make sure your website stays fresh, up with the latest trends, and puts your client’s need first, creating a relationship that turns into business.
Download the slideshow to learn more about Zane Burnett’s data insights.
4 Simple Ways to Get More Listings Now
Special guest Michael Phelan, Beverly-Hanks, REALTORS® VP of Marketing, and Mike Feller, CRO of ActivePipe uncover four simple ways to increase your listings now.
- Real Estate reviews for past clients
- Identifying points of pain due to COVID
- Reviewing past business sources
- Behavior emails on segmented topics