Sharpen Your Tools For The Summer Surge
As many states around Australia come out of lockdown, the market is set to surge throughout the summer months. Now is the time to get your systems and processes dialled in so that when the properties hit the market with full force, you are in the best possible position to capitalise.In this webinar, renowned sales coach Josh Phegan will share his strategies on how to set up your systems & processes to do all the heavy lifting. You’ll learn:
- How to use digital intent to facilitate client relationships
- Personalise at scale to convert at a higher rate
- Set up future opportunities within your pipeline
18th October 11:15 AM AEST
Nurture New Product Release!
Great customer experience is everything
It determines whether or not your customers refer people to your business and if they decide to return for repeat purchases. In an industry as noisy as real estate, how do you ensure a great customer experience, every time?
ActivePipe’s newest product, Nurture, delivers exceptional service at every stage of the buyer and seller journey with an extensive library of content and long-term nurture campaigns.
Join us as Aaron Lincoff, Director of Business Development, and Cameron Brown, Director of US Customer Success, walk you through a demonstration of the new Nurture product and all the incredible things you can do with it!
Grow New Product Release!
Most real estate agencies have millions in untapped commission sitting in their contact databases. However, only a small percentage of people are ready to transact right now.
So how do you identify and activate the opportunities in your pipeline?
Introducing ActivePipe’s most powerful product yet: Grow
Head of Client Success, Henry Osborne will take you through a demonstration of the new Grow product and all the incredible things you can do with it!
Here’s what we’ll cover:
1. Keep your leads warm with automated email nurturing
2. Provide your clients with the latest market updates
3. Deliver relevant content from our content library
Industry Update: What does Apple’s Privacy Protection mean for your email marketing?
Apple announced Mail Privacy Protection for their Mail app in September as part of a broader strategy to protect their users. This is going to affect your ActivePipe account particularly open rates reporting and campaign triggered by email opens.
In this webinar, ActivePipe’s CEO Ashley Farrugia and Product Manager Nathan Mackinnon will take you through how we will tackle this change so that the impact on our users is minimal.
1. What the changes are and what it means for email marketing
2. How it will impact your use of the ActivePipe platform
3. Our strategy on how we will adapt to these changes
Email Marketing Isn’t Dead
Tom Flanagan from The Group talks about the importance of email marketing!
Email Marketing Do’s And Don’ts
Ever wondered what your clients really think of your emails? We ran an experiment with real people in the property market to find out, and it was eye-opening! In this webinar, author of The Trust Report, Kylie Davis will take you through the big insights we uncovered about what works & doesn’t work in email marketing. What’s covered:
- What emails people loved
- What to avoid in your emails
- What types of emails you should be sending
What clients expect from agents
In this webinar, author of The Trust Report, Kylie Davis will take you through what the research uncovered about this critical moment, and the implications it can have for winning and retaining clients.
– Why people give agents their emails
– What people expect from agents
– How to exceed expectations and gain lifelong clients
How People Choose A Real Estate Agent
This webinar will dive into the key insights from our recent research study, The Trust Report. We will answer the following:
- How do people seek out real estate information?
- What factors influence how people choose an agent?
- What drives loyalty?
This is the first in a series of webinars breaking down the research study into lessons agents can learn from.
Cloze & ActivePipe: Enabling Ninja Brokerages
In this webinar, Aaron Lincoff, Director of Business Development at ActivePipe, and Alex Coté, Chief Marketing Officer and Co-Founder at Cloze, sit down with Tamy Gluck and Talita Fagerstrom from Soleil Sotheby’s International Realty. We discuss how they use both tools to enable their agents and brokerage, namely how they use both to help their agents be more productive, get rid of manual work, and stay true to their Ninja roots. If you’re a high-performing brokerage, you’ll definitely want to watch this!
The Future of Real Estate Marketing
In this panel, Joe Manning, Chief Marketing Technology Officer at BHHS Drysdale and Aaron Lincoff, Director of Business Development at ActivePipe, discuss the future of real estate marketing and how you and your brokerage can navigate a post-pandemic world. You definitely don’t want to miss out!
2021 starts now with Josh Phegan
With less than 50 days left in the year, now is the time to create your plan of attack for 2021.
Join us for an exclusive training session with Real Estate coach Josh Phegan to master your 2021!
In this 45 min training session, Josh will cover:
- How to list now for 2021 and overcome the delay tactics.
- What to do to sell your existing stock.
- Branding, marketing and positioning you to win more business.
- How to master marketing in the experience and prediction economy.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z, will discuss how agents can use the buying to start homeowners down the Seller’s journey and create new Seller leads.
Insights from New Zealand with Gower Buchanan
Data from New Zealand, the UK, and the UAE have shown that post lockdown, banked up listings hit the market, and activity skyrocketed. In this webinar, we’ll be chatting with Gower to gain insight into how New Zealand’s market rebounded and how he’s preparing for Spring.
Make the Most of Entry-Level Leads
Amidst an inventory shortage, how can you make the most of entry-level leads?
Marta Loachamin, Realtor®, and candidate for Boulder County Commissioner, and Sam Cardenas of RE/MAX Northwest will discuss strategies that include building a team, getting your offers considered, and creating local referral networks that will help you build your business while giving clients the service they deserve.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z Real Estate, will discuss how agents can use ibuying to start homeowners down the Seller’s journey and create new Seller leads.
When: Tuesday September 1st, 1pm ET
Maximizing Prop-Tech Adoption
Join Kevin Van Eck, EVP of Innovation & Education of @properties and our own Mike Feller, ActivePipe CRO, as they discuss everything brokerages need to know to maximize prop-tech adoption from choosing tech that solves a problem, planning and comms, to the launch and more.
- Why adoption is important
- Key to adoption: Choosing tech that solves a problem
- Planning and Comms
- The launch
- Continued comm plan driving adoption
Register for our next Industry Insider here.
Win More Real Estate Clients with Content Marketing
Kylie Davis is ready to take you from understanding the basics of email marketing, to being a complete pro. Getting started with email marketing is easy when you break the steps down and approach each of them systematically. In this webinar, we’ll be looking at a winning formula to get you started and creating great email campaigns from day one.
What data tells us we’re doing wrong in Real Estate Marketing
What Data Tells Us We’re Doing Wrong in Real Estate Marketing
Zane Burnett, CDO of Willis Allen and Managing Director of OkapiCo, joins ActivePipe’s Aaron Lincoff, to uncover misconceptions buried in the heaps of data created by the digital revolution. They took a look at flawed common practices and what data tells us we are doing wrong in Real Estate marketing during the digital era.
What data teaches us about Real Estate Branding.
Looking at the past, the first mention of a real estate agent in print was in 1854 – Harper’s story about a swindler agent. Many past portrayals in movies, print, and TV have played on negative stereotypes. Up to 2004 RE agents were the gatekeepers of data, but when data went online and became available online for everyone the industry started to shift to personal services – to help people. Recently the trend has grown into more positive portrayals of agents on TV and in movies. Why does this matter to Real Estate branding?
Zane took a look at data from Twitter mentions, and in general, the older and more dated the brand the more negative sentiments people showed. The aesthetic of new brands created in the online age is more in line with what modern consumers want. It’s easier for a new brand because they start fresh with new agents, and don’t have to convince established agents of the value of investing in new branding.
Successful modern brands have and enforce strict marketing standards.
- Modern photos of agents
- High quality, but unaltered, property photos
- Beautiful and simple design
What action you can take? Engage professionals to help you create strong brand guidelines and do not be afraid to hold everyone accountable to those brand standards. If you do not, you risk diluting your brand and erode trust with the public. Educate your established agents about what data has taught us about branding.
Social Media Insights for Real Estate
What is the best social media outlet for real estate? That depends on your brand strategy. Use hard data to form your opinion. There is not one “best” platform for your brand though so far there is some data overall.
Carousel consistently outperforms text or single-image posts. 41.6% of posts have a question in the caption, but in Zane’s studies, 0% of the time did it raise engagement. Look at your own callouts with questions. If no one is answering them, stop asking them or ask better questions people actually answer. Zane also noted no measurable result in TikTok. There is not “a” best platform, there is only “the” best platform for your brand.
When considering how your homepage looks you need to understand where your traffic is coming from and how they behave on your website. Are you getting traffic from paid ads? Significant traffic from organic online property searches? Where are they landing?
You have 50 milliseconds to create an impression for your brand. Cater your content to match the data. If you’re investing in pay per click and driving leads to your homepage, a centrally featured property search makes sense. If you’re using long-tail searches, they likely aren’t landing on your homepage, but people looking to learn more about you are.
According to Zane’s research, on average, 66% of organic traffic to a real estate website was brand-related, not property-related. Only 14% of organic traffic landed on the homepage and of that less than .5% of homepage visitors executed a property search on the website. This means they typed in a search related to the brand specifically looking for more information on you. This is your chance to differentiate yourself from the competition and elicit an emotional reaction through your values, branding, lifestyle, exclusivity, and beautiful design. Your homepage is where they formulate an opinion about you and your brand. Zane mentions some brands that do this well in his Industry Insider’s Panel.
If website visitors are coming to learn about you, why do most websites have a huge hero image and property search bar? Back in 2007, that strategy worked. As times change, keep up with your data and change with it.
A homepage should reflect your mission statement and brand values. Build for your client’s needs, that’s what makes large portals like Zillow so popular. Most organic traffic doesn’t even land on the homepage. They land on blogs. If your blogs are about the best movie theaters, is that likely to turn into a deal?
Before creating content ask, what is the content there for? Lead Generation? Serve the community? Ask yourself why people are going to your website and challenge yourself to meet that why. Also, ask your website providers to help you answer some of these questions and make sure they provide designs that fit your needs.
The bottom line is to innovate your design using data. This strategy will always make sure your website stays fresh, up with the latest trends, and puts your client’s need first, creating a relationship that turns into business.
Download the slideshow to learn more about Zane Burnett’s data insights.
4 Simple Ways to Get More Listings Now
Special guest Michael Phelan, Beverly-Hanks, REALTORS® VP of Marketing, and Mike Feller, CRO of ActivePipe uncover four simple ways to increase your listings now.
- Real Estate reviews for past clients
- Identifying points of pain due to COVID
- Reviewing past business sources
- Behavior emails on segmented topics
Transform Your Leadership
Real Estate brokers, managers, and leaders have been bogged down by operations.
Recruiting and retaining great talent is all about redefining one’s value proposition beyond deal doctoring, technology, leads, or even culture. It’s about leadership and improving one’s coaching skillset.
In this conversation, Howard Chung, Vice President of John L. Scott Real Estate Affiliates and CEO of GreenOceanTV.com and ActivePipe’s Aaron Lincoff discuss strategies and tactics that real estate brokers and managers can implement to thrive in a new era of real estate leadership.
Transform from a successful agent to a successful leader:
- Recruit to your leadership skills and coaching
- Define your leadership strategy by asking, “What am I the best at?”
- Establish your value as transforming the individual by not just giving answers, but help them work through the question
- Be an active leader – semi-annual reviews, frequent individual check-ins for feedback and recognition
- Use a project management system to clearly see your progress and keep an eye on objectives and key results
- Pick one or two topics to be a leader on and the leadership thinking will develop
- Define when you’re training, and you’re coaching. They are separate. There is a need for both.
- Self-assessment – Measure how many coaching conversations you have in a week, even short ones. What worked? Outcome? Improvement?
Make BLM Part of Your Brand
You want to support black lives matter but don’t know what to say or are afraid to say the wrong thing. Don’t SAY anything…DO. Learn what you can do to make black lives matter part of your brand. Special guest Tamia Scott, Director of Marketing, Dilbeck Real Estate, and host Gabrielle Fuqua, Director of Marketing, ActivePipe discuss successful branding and what you can do to make BLM part of your brand.
In real estate, you are your brand. Your brand represents you as an individual, your core values, and beliefs. Real Estate agents aren’t just agents, they are businesses and successful branding means creating a clear public identity related to you. When it comes to BLM you can decide to have a soft touch or go all in, it’s really what makes you comfortable. It’s ok to make mistakes. If you do, apologize and move forward applying what you learn.
A few things you can do to support Black Lives Matter:
- Be authentic – meaningful and consistent actions
- Create and follow a set of core values
- Education and awareness – NAR’s Sensitivity Course: “At Home with Diversity”, books, movies, follow advocates on social media
- Build Relationships with Black People
- Connect with your community – get involved
- Include black businesses on your preferred vendor list and share it
- Make space for black businesses on your marketing materials
- Let an activist do a take over of your social media pages
Customer Experience In The New World
In this free session with Josh, we’ll dive deep into:
- The simple activities and conversations that convert
- How to track and sort buyers based on their digital intent
- The role custom journeys play in serving more customers more often
- How your online actions determine even better off world transactions
How is the database at ActivePipe populated? Can you integrate with other CRM’s?
- ActivePipe is not a CRM however, we do integrate the large majority of real estate CRMs. Here is a list of the CRMs we integrate with: https://support.activepipe.com/hc/en-us/articles/360000879956-Which-property-feeds-systems-does-ActivePipe-integrate-with
Is there an instructional video for how to include the Request An Inspection button in email campaigns ?
- For information how to add the Request An Inspection link to your emails, please visit the following support article: https://support.activepipe.com/hc/en-us/articles/360001485356-Allow-contacts-to-request-private-inspections-showings-within-an-email
Is there a way to send an email directly from ActivePipe to a seller that lives on a particular street? – can ActivePipe read that data?
- Yes, there is a number of ways to send to a contact with a particular street address – so long as the address data exists within your CRM.
- You could then use Quick Send and select that contact directly, or if you want to send to multiple contacts who live on that particular street you can create an audience with the street as a field. For more information on how to create an audience, please visit: https://support.activepipe.com/hc/en-us/articles/360000879296-How-do-I-create-an-Audience-
3 Misconceptions about Brokerage Level Luxury Marketing Everyone Should Know
Mike Feller, CRO of ActivePipe, hosts special guest Stephanie Anton, President of Luxury Portfolio International® where she is responsible for overseeing the strategic direction of the high-end marketing division of Leading Real Estate Companies of the World, a network of locally branded real estate brokerages in 70+ countries.
|There are important lessons from Luxury Marketing every agent and broker serious about growing their brand and looking to win more listings needs to know. It’s not just about luxury anymore. Stephanie breaks down these misconceptions and discusses tips and tools brokers and agents can start using today to grow their influence and win listings.|
Brokers: Turn Dead Leads Into Dollars
This week we’re hosting Craig McClelland, Vice President & COO – Better Homes and Gardens Real Estate Metro Brokers.
Craig discusses helping your agents down a qualifying lead path that has real ROI. All of your agents’ contacts – cold leads, online leads, open house leads, and sphere of influence will benefit from these strategies.
Recruit More Agents Right Now
In the coming months, success will be based on bridging social distance and building a strategy that’s right for you. Learn what you can put into place with top-producers from across the nation.
In this session, we’re joined by Brian Boero. Brian is the former president of Inman and current CEO of 1000watt, a creative agency focused on the real estate industry. Brian has extensive knowledge about delivering the right recruiting message with the right technology to attract the best agents for your brokerage.