How to communicate when a natural disaster affects your community
Monday October 10th
When fire, flood, earthquake or gale force winds wreak havoc in our communities, there’s a heavy human as well as a financial cost incurred by the damage done to properties. With our knowledge of local neighbourhoods and keystone positions in our local business communities, real estate offices are often well placed to help at these difficult times, and in the aftermath and recovery periods. It’s never been more important to get the tone and the messaging right during those times.
- The human response in a natural disaster
- Communication tips for your agents
- Ways to help your community recover
Content Marketing in a Changing Property Market
Interest rate hikes and easing property prices mean the market is changing. But don’t be afraid!
It’s a time when buyers, sellers and investors are feeling uncertain and looking for guidance, making it the perfect time to ramp up your email marketing as a trusted market professional.
In this webinar with content marketing expert Kylie Davis, we will look at how to confidently create email campaigns that both inform and reassure your contacts about the value of transacting in the current market.
We’ll look at messaging, targeting audiences to win more listings and the resources to ensure you sound knowledgeable, helpful and professional. Plus, we’ll look at how to interpret the data from your campaigns and incorporate those insights into phone call scripts and dialogues.
Fuelling your Growth Engine
The end of financial year is quickly approaching! It’s time to start revving your growth engine and leave your competitors in the dust.
In this session, Josh Phegan will take us through how to plan and deliver on explosive growth for the next financial year.
Josh will cover:
– How to navigate turbulent markets.
– How to Increase average sale price, fee, & volume of transactions.
– How to sell confidence to encourage both buyers and sellers.
Transform your Email Marketing with Automation
When combined with automation, email marketing can be one of your biggest weapons.
In this webinar, Host Kylie Davis will take you through how to spend less time at the desk and more time out on the field converting leads with automation.
Come along and get insights on:
– How to make life easier with automation
– How to leverage content to be the expert
– How to increase the quality of your leads
How to Prevent Lead Loss
Each year, agents lose millions in commission. All the while, their databases are filled with future business opportunities waiting to be uncovered.
In this webinar, Kylie Davis, author of the Email Marketing Benchmark Report, will outline how to prevent lead loss.
- How to save time using email automation
- How to identify leads in your database
- How to build long-lasting relationships with past clients
How To Build Sales Momentum with Josh Phegan
Creating effective habits and sales methodologies is the difference between winning and losing.
In this webinar, world renowned Real Estate Coach Josh Phegan will share his strategies for building sales momentum and getting the most out of every opportunity.
Josh will cover:
- How to navigate wild markets
- How to convert more when prospecting
- How to win more listings at the first appointment
Email Marketing Benchmarks 2022
The recently published Email Marketing Benchmark Report reveals new insights into how well the real estate industry performs when it comes to email marketing.
The report draws on 12 months of data collected directly from ActivePipe to identify what good looks like and offer best practice strategies.
In this webinar, author Kylie Davis will take you through how you can measure your own email marketing efforts, see how you compare and offer some simple tips to drive even better results in 2022.
Keep your prospects engaged over Christmas
As we head into the Christmas period, you are probably ready for some well earned R&R. But how can you relax without taking your foot off the pedal? Research from Realestate.com.au shows that the end of the year is a great time to sell property with record web visitors each New Year. Real estate marketing expert Kylie Davis will take you through what you should be doing to get your prospects geared up for 2022.
We’ll look at:
- Why this new year period is expected to be busy
- Ways to keep nurturing sellers even while you’re on the beach
- How to leverage content to help you win new year listings
Turbo Charge your Listing Strategy with Buyer Campaigns
Despite being one of the biggest segments in an agent’s database, buyers are often hugely neglected in the property market.
Current buyers are future sellers, therefore, creating a customer journey that caters to buyers is a great way to scale your listing strategy. In our upcoming webinar, Real Estate Marketing expert Kylie Davis will share some tips on how to create an action plan for the buyers in your database.
1. How to enable buyers with technology
2. How to create a buyer hit list with automated market reports & content
3. How to identify new seller leads from buyers & past clients
Sharpen Your Tools For The Summer Surge
As many states around Australia come out of lockdown, the market is set to surge throughout the summer months. Now is the time to get your systems and processes dialled in so that when the properties hit the market with full force, you are in the best possible position to capitalise.In this webinar, renowned sales coach Josh Phegan will share his strategies on how to set up your systems & processes to do all the heavy lifting. You’ll learn:
- How to use digital intent to facilitate client relationships
- Personalise at scale to convert at a higher rate
- Set up future opportunities within your pipeline
Nurture New Product Release!
Great customer experience is everything
It determines whether or not your customers refer people to your business and if they decide to return for repeat purchases. In an industry as noisy as real estate, how do you ensure a great customer experience, every time?
ActivePipe’s newest product, Nurture, delivers exceptional service at every stage of the buyer and seller journey with an extensive library of content and long-term nurture campaigns.
Join us as Aaron Lincoff, Director of Business Development, and Cameron Brown, Director of US Customer Success, walk you through a demonstration of the new Nurture product and all the incredible things you can do with it!
Grow New Product Release!
Most real estate agencies have millions in untapped commission sitting in their contact databases. However, only a small percentage of people are ready to transact right now.
So how do you identify and activate the opportunities in your pipeline?
Introducing ActivePipe’s most powerful product yet: Grow
Head of Client Success, Henry Osborne will take you through a demonstration of the new Grow product and all the incredible things you can do with it!
Here’s what we’ll cover:
1. Keep your leads warm with automated email nurturing
2. Provide your clients with the latest market updates
3. Deliver relevant content from our content library
Industry Update: What does Apple’s Privacy Protection mean for your email marketing?
Apple announced Mail Privacy Protection for their Mail app in September as part of a broader strategy to protect their users. This is going to affect your ActivePipe account particularly open rates reporting and campaign triggered by email opens.
In this webinar, ActivePipe’s CEO Ashley Farrugia and Product Manager Nathan Mackinnon will take you through how we will tackle this change so that the impact on our users is minimal.
1. What the changes are and what it means for email marketing
2. How it will impact your use of the ActivePipe platform
3. Our strategy on how we will adapt to these changes
Email Marketing Isn’t Dead
Tom Flanagan from The Group talks about the importance of email marketing!
Email Marketing Do’s And Don’ts
Ever wondered what your clients really think of your emails? We ran an experiment with real people in the property market to find out, and it was eye-opening! In this webinar, author of The Trust Report, Kylie Davis will take you through the big insights we uncovered about what works & doesn’t work in email marketing. What’s covered:
- What emails people loved
- What to avoid in your emails
- What types of emails you should be sending
What clients expect from agents
In this webinar, author of The Trust Report, Kylie Davis will take you through what the research uncovered about this critical moment, and the implications it can have for winning and retaining clients.
– Why people give agents their emails
– What people expect from agents
– How to exceed expectations and gain lifelong clients
How People Choose A Real Estate Agent
This webinar will dive into the key insights from our recent research study, The Trust Report. We will answer the following:
- How do people seek out real estate information?
- What factors influence how people choose an agent?
- What drives loyalty?
This is the first in a series of webinars breaking down the research study into lessons agents can learn from.
Cloze & ActivePipe: Enabling Ninja Brokerages
In this webinar, Aaron Lincoff, Director of Business Development at ActivePipe, and Alex Coté, Chief Marketing Officer and Co-Founder at Cloze, sit down with Tamy Gluck and Talita Fagerstrom from Soleil Sotheby’s International Realty. We discuss how they use both tools to enable their agents and brokerage, namely how they use both to help their agents be more productive, get rid of manual work, and stay true to their Ninja roots. If you’re a high-performing brokerage, you’ll definitely want to watch this!
The Future of Real Estate Marketing
In this panel, Joe Manning, Chief Marketing Technology Officer at BHHS Drysdale and Aaron Lincoff, Director of Business Development at ActivePipe, discuss the future of real estate marketing and how you and your brokerage can navigate a post-pandemic world. You definitely don’t want to miss out!
2021 starts now with Josh Phegan
With less than 50 days left in the year, now is the time to create your plan of attack for 2021.
Join us for an exclusive training session with Real Estate coach Josh Phegan to master your 2021!
In this 45 min training session, Josh will cover:
- How to list now for 2021 and overcome the delay tactics.
- What to do to sell your existing stock.
- Branding, marketing and positioning you to win more business.
- How to master marketing in the experience and prediction economy.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z, will discuss how agents can use the buying to start homeowners down the Seller’s journey and create new Seller leads.
Insights from New Zealand with Gower Buchanan
Data from New Zealand, the UK, and the UAE have shown that post lockdown, banked up listings hit the market, and activity skyrocketed. In this webinar, we’ll be chatting with Gower to gain insight into how New Zealand’s market rebounded and how he’s preparing for Spring.
Make the Most of Entry-Level Leads
Amidst an inventory shortage, how can you make the most of entry-level leads?
Marta Loachamin, Realtor®, and candidate for Boulder County Commissioner, and Sam Cardenas of RE/MAX Northwest will discuss strategies that include building a team, getting your offers considered, and creating local referral networks that will help you build your business while giving clients the service they deserve.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z Real Estate, will discuss how agents can use ibuying to start homeowners down the Seller’s journey and create new Seller leads.
When: Tuesday September 1st, 1pm ET
Maximizing Prop-Tech Adoption
Join Kevin Van Eck, EVP of Innovation & Education of @properties and our own Mike Feller, ActivePipe CRO, as they discuss everything brokerages need to know to maximize prop-tech adoption from choosing tech that solves a problem, planning and comms, to the launch and more.
- Why adoption is important
- Key to adoption: Choosing tech that solves a problem
- Planning and Comms
- The launch
- Continued comm plan driving adoption
Register for our next Industry Insider here.