Doing great buyer work – establishing intent & quality leads through data.
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You will discover how in real estate, there is no substitute for understanding the buyer. And today more than ever, content & data play a powerful role in establishing buyer intent. In this webinar, Josh Phegan focuses on doing great buyer work to win.
- How to get buyers to buy – Fundamentals that drive behaviour
- The secrets to producing addictive content
- Establishing buyer intent through data feedback
- Sorting your database to find the best sellers & buyers in the market
The Database Revolution – how to drive long term real estate results
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Having a quality database sits at the heart of your success in modern real estate marketing. In this webinar, Josh Phegan takes you through the key steps for building and maintaining a powerful database to rapidly drive engagement.
The topics covered include:
- How to collect data – the best lead sources to grow your database.
- How to categorise contacts and know their trigger points
- Knowing what content to share and when – what your audience values
- Why unsubscribes are a good thing – staying focused on active prospect
The 2024 Marketing Plan. Setting yourself up for success
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In this 30-minute webinar, Josh Phegan talks with ActivePipe’s Ali Vaez about understanding & leveraging digital intent to reach more active buyers and sellers. They give examples of powerful strategies you can adopt immediately to boost marketing returns.
This webinar covers:
- How to become a content led marketer for better lead generation
- Building the perfect email to drive audience engagement
- Targeting the big segments in your database for more results
How to win in a competitive real estate market
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To maximise every real estate opportunity, you need to understand the reasons why people will list with you & how to recognise them – then present them back in a way that appeals to their confidence and moves the decision in your favour.
In this webinar, Josh covers the following topics:
- Relevance, frequency and engagement – how it builds confidence
- How to position yourself as the trusted advisor.
- Secrets for overcoming fears and doubts of consumers.
How to build your brand & drive exceptional customer experience.
How to build your brand & drive exceptional customer experience.
In real estate, reputation goes a long way. And building a well-respected brand is at the heart of growing a successful agency
In this webinar, Josh covers the following topics:
- The secrets to building brand consistency in the digital environment
- How to clean up your database so you’re talking to active buyers and sellers
- Proven techniques for creating compelling headlines & copy that converts
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How to maximise marketing and drive more buyers & sellers ready to transact.
As the real estate market continues to get tougher, its vital to apply the latest marking tools that keep you one step ahead of the competition. In this webinar, Josh walks you through his blueprint for success and shows you how to:
In this webinar, Josh will show you how to:
- Automate your marketing to save hours & find buyers with the highest level of intent.
- Engage with your audience with data segmentation for personalisation at scale.
- How to be relevant, consistent, and frequent in your marketing efforts to build your brand.
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The power of relationships in a digital world
In this dynamic 45-minute webinar, Josh covers:
How to segment your data and provide powerful marketing to the right audiences.
Find bigger audiences within your database, and learn how to communicate to them to drive conversion and create new markets.
How to drive intent with great buyer work in the digital and real world.
Great buyer work is the number one skill in a declining market. Build great customer experiences and gauge digital intent so you know who’s next to buy and sell with your customer base.
Set up for 2023 and get your first listings ready to market in January.
Next year starts now. We’ll cover the key people to call, what to say and how to drive them to list now for an early January campaign.
Getting strategic – the yearly review used by the best agents in the business.
There are only three things we can play with, average sale price, volume and fee. We’ll show you the specific strategies and tactics to increase all three outside the day’s market conditions.
How to communicate when a natural disaster affects your community
What we Covered
When fire, flood, earthquake or gale force winds wreak havoc in our communities, there’s a heavy human as well as a financial cost incurred by the damage done to properties. With our knowledge of local neighbourhoods and keystone positions in our local business communities, real estate offices are often well placed to help at these difficult times, and in the aftermath and recovery periods. It’s never been more important to get the tone and the messaging right during those times.
- The human response in a natural disaster
- Communication tips for your agents
- Ways to help your community recover
Content Marketing in a Changing Property Market
Interest rate hikes and easing property prices mean the market is changing. But don’t be afraid!
It’s a time when buyers, sellers and investors are feeling uncertain and looking for guidance, making it the perfect time to ramp up your email marketing as a trusted market professional.
In this webinar with content marketing expert Kylie Davis, we will look at how to confidently create email campaigns that both inform and reassure your contacts about the value of transacting in the current market.
We’ll look at messaging, targeting audiences to win more listings and the resources to ensure you sound knowledgeable, helpful and professional. Plus, we’ll look at how to interpret the data from your campaigns and incorporate those insights into phone call scripts and dialogues.
Fuelling your Growth Engine
The end of financial year is quickly approaching! It’s time to start revving your growth engine and leave your competitors in the dust.
In this session, Josh Phegan takes us through how to plan and deliver on explosive growth for the next financial year.
– How to navigate turbulent markets.
– How to Increase average sale price, fee, & volume of transactions.
– How to sell confidence to encourage both buyers and sellers.
Transform your Email Marketing with Automation
When combined with automation, email marketing can be one of your biggest weapons.
In this webinar, Host Kylie Davis will take you through how to spend less time at the desk and more time out on the field converting leads with automation.
Come along and get insights on:
– How to make life easier with automation
– How to leverage content to be the expert
– How to increase the quality of your leads
How to Prevent Lead Loss
Each year, agents lose millions in commission. All the while, their databases are filled with future business opportunities waiting to be uncovered.
In this webinar, Kylie Davis, author of the Email Marketing Benchmark Report, will outline how to prevent lead loss.
We’ll cover:
- How to save time using email automation
- How to identify leads in your database
- How to build long-lasting relationships with past clients
How To Build Sales Momentum with Josh Phegan
Creating effective habits and sales methodologies is the difference between winning and losing.
In this webinar, world renowned Real Estate Coach Josh Phegan will share his strategies for building sales momentum and getting the most out of every opportunity.
Josh will cover:
- How to navigate wild markets
- How to convert more when prospecting
- How to win more listings at the first appointment
Email Marketing Benchmarks 2022
The recently published Email Marketing Benchmark Report reveals new insights into how well the real estate industry performs when it comes to email marketing.
The report draws on 12 months of data collected directly from ActivePipe to identify what good looks like and offer best practice strategies.
In this webinar, author Kylie Davis will take you through how you can measure your own email marketing efforts, see how you compare and offer some simple tips to drive even better results in 2022.
Keep your prospects engaged over Christmas
As we head into the Christmas period, you are probably ready for some well earned R&R. But how can you relax without taking your foot off the pedal? Research from Realestate.com.au shows that the end of the year is a great time to sell property with record web visitors each New Year. Real estate marketing expert Kylie Davis will take you through what you should be doing to get your prospects geared up for 2022.
We’ll look at:
- Why this new year period is expected to be busy
- Ways to keep nurturing sellers even while you’re on the beach
- How to leverage content to help you win new year listings
Turbo Charge your Listing Strategy with Buyer Campaigns
Despite being one of the biggest segments in an agent’s database, buyers are often hugely neglected in the property market.
Current buyers are future sellers, therefore, creating a customer journey that caters to buyers is a great way to scale your listing strategy. In our upcoming webinar, Real Estate Marketing expert Kylie Davis will share some tips on how to create an action plan for the buyers in your database.
We’ll cover:
1. How to enable buyers with technology
2. How to create a buyer hit list with automated market reports & content
3. How to identify new seller leads from buyers & past clients
Sharpen Your Tools For The Summer Surge
As many states around Australia come out of lockdown, the market is set to surge throughout the summer months. Now is the time to get your systems and processes dialled in so that when the properties hit the market with full force, you are in the best possible position to capitalise.In this webinar, renowned sales coach Josh Phegan will share his strategies on how to set up your systems & processes to do all the heavy lifting. You’ll learn:
- How to use digital intent to facilitate client relationships
- Personalise at scale to convert at a higher rate
- Set up future opportunities within your pipeline
Nurture New Product Release!
Great customer experience is everything
It determines whether or not your customers refer people to your business and if they decide to return for repeat purchases. In an industry as noisy as real estate, how do you ensure a great customer experience, every time?
ActivePipe’s newest product, Nurture, delivers exceptional service at every stage of the buyer and seller journey with an extensive library of content and long-term nurture campaigns.
Join us as Aaron Lincoff, Director of Business Development, and Cameron Brown, Director of US Customer Success, walk you through a demonstration of the new Nurture product and all the incredible things you can do with it!
Grow New Product Release!
Most real estate agencies have millions in untapped commission sitting in their contact databases. However, only a small percentage of people are ready to transact right now.
So how do you identify and activate the opportunities in your pipeline?
Introducing ActivePipe’s most powerful product yet: Grow
Head of Client Success, Henry Osborne will take you through a demonstration of the new Grow product and all the incredible things you can do with it!
Here’s what we’ll cover:
1. Keep your leads warm with automated email nurturing
2. Provide your clients with the latest market updates
3. Deliver relevant content from our content library
Industry Update: What does Apple’s Privacy Protection mean for your email marketing?
Apple announced Mail Privacy Protection for their Mail app in September as part of a broader strategy to protect their users. This is going to affect your ActivePipe account particularly open rates reporting and campaign triggered by email opens.
In this webinar, ActivePipe’s CEO Ashley Farrugia and Product Manager Nathan Mackinnon will take you through how we will tackle this change so that the impact on our users is minimal.
We’ll cover:
1. What the changes are and what it means for email marketing
2. How it will impact your use of the ActivePipe platform
3. Our strategy on how we will adapt to these changes
Email Marketing Isn’t Dead
Tom Flanagan from The Group talks about the importance of email marketing!
Email Marketing Do’s And Don’ts
Ever wondered what your clients really think of your emails? We ran an experiment with real people in the property market to find out, and it was eye-opening! In this webinar, author of The Trust Report, Kylie Davis will take you through the big insights we uncovered about what works & doesn’t work in email marketing. What’s covered:
- What emails people loved
- What to avoid in your emails
- What types of emails you should be sending
What clients expect from agents
In this webinar, author of The Trust Report, Kylie Davis will take you through what the research uncovered about this critical moment, and the implications it can have for winning and retaining clients.
We’ll cover:
– Why people give agents their emails
– What people expect from agents
– How to exceed expectations and gain lifelong clients
How People Choose A Real Estate Agent
This webinar will dive into the key insights from our recent research study, The Trust Report. We will answer the following:
- How do people seek out real estate information?
- What factors influence how people choose an agent?
- What drives loyalty?
This is the first in a series of webinars breaking down the research study into lessons agents can learn from.
Cloze & ActivePipe: Enabling Ninja Brokerages
In this webinar, Aaron Lincoff, Director of Business Development at ActivePipe, and Alex Coté, Chief Marketing Officer and Co-Founder at Cloze, sit down with Tamy Gluck and Talita Fagerstrom from Soleil Sotheby’s International Realty. We discuss how they use both tools to enable their agents and brokerage, namely how they use both to help their agents be more productive, get rid of manual work, and stay true to their Ninja roots. If you’re a high-performing brokerage, you’ll definitely want to watch this!
