Jen Smith
Overview:
Jen moved to Brisbane in 1988 and has lived in the “Redlands” for over 22 years where she began her property sales career in 2002, working with some of the top offices in Australia.
How long have you been using ActivePipe for?
We have been using ActivePipe for a few months now but in mid January 2016 our office was moved to the newest version of ActivePipe with the Appraisals landing page, the Sold Property report etc
How long did it take to see results from ActivePipe?
Straight away, appraisals were on day 2 and the benefits have been rolling in every day since.
What results have you seen so far?
So far two appraisals straight to me and more for the office, plus I can see exactly what my clients are up to, so I can spend more time working with the right ones – that’s a result right there, we never got that the old way.
What do you think is the most impressive feature of ActivePipe?
Ok, the best thing is that I don’t have to go sifting through loads of cold prospects, ActivePipe tells me who is a High Value contact and I can tap into their needs straight away. Obviously getting appraisals is the best, because if you get the listings the real estate world is yours. We are selling some in a day, so the more listing leads we get the better right now.
How have your interactions with clients changed since using ActivePipe?
Well I can see what they are looking at, I can call them and get right to the point. I can say right away that I can help you with this property type in this area etc etc – there is so much time saved in knowing what they want before the call.
Do you see your workflows changing as a result of using ActivePipe?
Yes, time saved! I always make a point of calling everyone back from the open houses but you can’t always connect, so it was great to see that the people added got the emails straight away and now they are in the database and actively clicking on my properties! This means that I don’t have to worry about missing a valuable contact and can stay focused on listing and selling.
Is there anything else you would like to add?
I love it, I really really do. It’s great.
Shane Broekman
Overview:
Over the last few years Shane has not only kept up with the rapid growth of the Internet and Social Media, Shane is actually at the forefront of his peers with leading edge marketing and technology across all advertising platforms.
How long have you been using ActivePipe for?
We have been using ActivePipe since mid January 2016.
How long did it take to see results from ActivePipe?
Our first Weekly Listings update only went out on the 21st January, so everything we have seen has been almost an instant response.
What results have you seen so far?
So far three appraisals, and tons and tons of highly active clients identified.
What do you think is the most impressive feature of ActivePipe?
I am amazed by the insights that ActivePipe provides, it’s like nothing I have seen in the industry before.
The automation is really good, it is allowing me the capacity to do more dollar productive activities, and in turn those activities are more productive because I have the time to focus on them. I feel like I can forget about worrying about email programs and campaigns – this is doing it all for me in the background.
How have your interactions with clients changed since using ActivePipe?
I can qualify the prospects better with the data ActivePipe provides and spend more time with good prospects and, of course less time with contacts who aren’t going to result in sales or listings.
Do you see your workflows changing as a result of using ActivePipe?
Definitely. Activepipe frees up all this time . For me it’s important to work with the people in my database and stay focused , ActivePipe is a tool that allows me to get more done.
Is there anything else you would like to add?
This is something that the whole LJ Hooker group should be on – it’s fantastic.
Roy Freeth
How long have you been in real estate for?
Roy has been selling in Bribie Island since 2002 and has become a known specialist in the area with great connections in the community.
How long have you been using ActivePipe for?
We have been using ActivePipe since mid November 2015
ActivePipe features and benefits:
So far we have had booked 2 appraisals however we have identified so many highly engaged clients that we didn’t know we had, ActivePipe is really delivering on the detail of who is looking and where – it’s invaluable to us.
What has been the most impressive feature of ActivePipe in your opinion?
Being able to see exactly who is looking at what. It really helps me to tailor my prospecting to each individual client and learn more about their needs.
Do you expect to get any listings from the appraisal requests you’ve received?
I have already converted one directly from ActivePipe, that’s a great result in such a short time.
Louisa Lanyon
How long have you been in real estate for?
I have been an agent for over 8 years. I previously owned my own real estate business, so I am committed to providing a high standard of service.
How long have you been using ActivePipe?
We have been using ActivePipe since mid December 2015.
How long did it take for you to see results from ActivePipe in your office?
Pretty much straight away! We saw our first lead in the first day or so and others came in soon after. We’ve converted many of them to appraisals, which are now on their way to being listed.
Are the interactions with your clients better as a result of using ActivePipe?
Well now that we can see what our clients are interacting with it makes it easier to identify their needs. We’ve also noticed that far more people are engaging with the emails, meaning we can spot more potential buyers and sellers. On top of that we’ve noticed that loads more people are actually opening and engaging with the emails, we were amazed.
What has been the most impressive feature of ActivePipe in your opinion?
We have been able to generate new listings from doing absolutely nothing!
What value in efficiency and capacity are you experiencing with ActivePipe?
The automation of emails is one of the features that we love, as previously we have had to manually do this. We also love being able to ‘group’ clients so that they only receive emails specific to their requirements (ie buyers receive new listings, home owners receive monthly newsletter, etc…)
Steve Morgan
How long have you been in real estate for?
Co-founder of Ray White Lincoln, Steve Morgan started his career as an agent in 1993. Steve took the reigns of RW Lincoln in November 2007 along with business partner and wife Leanne Morgan, Steve always strives to do the very best he can for both clients and employees.
How long have you been using ActivePipe for?
We have been using ActivePipe for about 2 weeks.
ActivePipe features and benefits:
So far we have had booked 4 appraisals from the ActivePipe leads, so that is a benefit straight up! We are also learning so much more about our database and their interests just by logging in and seeing what is happening in the background.
There have been several Loan Market Leads, Appraisal requests and Geographic conversions from Your database, are you impressed with the number of new leads so far?
Yes, we are thrilled!
There have been 40 geographic conversations, 27 potential seller interactions and 32 Loan Market interactions – and hundreds of clients highly active and clicking on our properties.
How are your agents responding to the new information & insights into their database?
There were some un-subs in the first few days, so we saw that ActivePipe was engaging with our database and cleaning it up. This made us a little nervous at first, but when we realised what was happening we jumped in and started making calls and felt loads better with the results we were generating.
What has been the most impressive feature of ActivePipe in your opinion?
The most impressive feature is the ability to see what clients are up to and get information from behind the scenes than enables you to act. There is heaps of activity that we can see that we might not have known about otherwise, and that enables our agents to take better, focused action.
Do you expect to get any listings from the appraisal requests you’ve received?
Yes! We have had 8 leads and we have appraised 4 of them already, at least one of those is serious about selling straight away.
Do you see the value in efficiency and capacity created by ActivePipe?
Of course, it’s a matter of making sure that the agents in our office be proactive around logging in and checking out the clicks – and then following up.
Any other comments that you would like to make?
I am thrilled with ActivePipe so far, we are really keen to see how this develops our pipeline and loan market leads. Its great.
Cliff Tarr
What are the results so far with ActivePipe?
It’s unbelievable actually. In just the past week, one of my salespeople has had four appraisal requests come in.
So she’s over the moon. And when I got into the office this morning I had an email request on my own ActivePipe report. Also, over the weekend, we had our weekly listings of open for inspections email go out to buyers, and we had a buyer actually send through an offer straight from that ActivePipe email. The buyer has actually sent through an offer on the property, attached as a forward-on from that email.
What do you think of those results?
They are fantastic, they are extraordinary. Mel, the salesperson that had the four appraisals come through in the last seven days, actually door knocked those people within the last three to four weeks. They obviously declined the appraisal offer at that time, but once we’ve come back and put those people in the system – because they were quite happy to receive information from us – they have obviously engaged the welcome email that goes out – and it has gone from there. As I said, four appraisals within seven days, so we are very happy.
How long did it take to start seeing results from ActivePipe?
The first couple of weeks we were learning how to use the system, but I think the most important thing was to get the customers’ email addresses into ActivePipe. Four weeks on, we are now seeing the results coming through. It’s just fantastic. Over the coming months I’m sure more results will follow.
Do you expect to get any listings from the appraisals that you have received?
Absolutely. I would say out of those four, they are probably more what you call a pipeline so they go into our pipeline. The customers obviously have some sort of interest as to where their property may sit, and then we have to go out there. I imagine that within 12 months we would expect to get one or two listings for sure.
What do you think of the ActivePipe emails?
I think if it’s by email, it’s more non-threatening, they are happy to click on it, because people are actually going to the internet to get information. And when that information is put in front of them, they are happier to take it up. Whereas if we are standing at their front door they don’t really want to engage face to face.
Ant Manton
Overview:
Ant Manton is the Principal and lead agent at Ray White Southern Tasmania.
With a strong background in sales and marketing, Ant knows the power of marketing and was eager to find an innovative system which would allow him to take customer communication to a new level.
With this in mind, Ant looked to ActivePipe – a unique Australian-developed software system which automates email communications to the customer on the agent’s behalf.
Only four weeks after implementing ActivePipe into the running of the agency, the results far exceeded anything Ant had expected.
Within days, Ray White Southern Tasmania was receiving requests for property appraisals via the system. After just one month, the agency reported receiving five new leads through ActivePipe, with at least two those expected to become listings.
How long did it take for you to start seeing results from ActivePipe?
We received our first appraisal lead through ActivePipe within the first three or four days of signing up. We had five appraisal leads in the first three weeks, and all from old leads that haven’t been active for a couple of years.
How would you describe that result?
It’s fantastic. Ultimately, those people would have just sat on an old database getting what –clearly – isn’t particularly relevant information to them, until they just dropped off. ActivePipe has encouraged them to become more engaged in the system and to ask for our help.
What is this in dollar value to you?
I think it’s fantastic, if we only converted two or three of them, that’s potentially 30 or 40 grand into the business that we wouldn’t have otherwise received.
Do you anticipate any of these appraisals becoming listings?
I would certainly anticipate that three of those five are very strong leads. I would suggest that two to three will certainly be listed in the next one to three months.
What was it like training your staff to use ActivePipe?
Simple! If you can watch a two minute video, you can be trained in it. I mean it is a very, very simple system. It takes very little skill, thank goodness, to actually use it. It is 90% all done for you. A few videos, a few emails, the activation process was very simple. The videos are very clear and easy to watch.
Mel Christie
Overview:
She is only two months into her real estate career, but agent Mel Christie from Ray White Real Estate Coorparoo catches on fast. With the help of ActivePipe, Mel received four appraisals in the space of seven days. She credits ActivePipe with giving her an edge when it comes to understanding the needs of her customers, allowing her to respond in a timely manner with the appropriate follow up needed.
How long have you been in real estate for?
2 months, I’m very fresh in the industry.
How long have you been using ActivePipe for?
About two or three weeks.
What do you think of the results you’ve had so far?
I think without ActivePipe I wouldn’t have received the four appraisals that came through last week. I might have received those another time when I touched base with them, but that automated email straight to the client, it so easy for them click on that – and – appraisal organised.
In your opinion, what are the best features of ActivePipe that you’ve noticed so far?
Just seeing client interaction with the property they’re looking at, finding out who is a hot buyer. There were people who I was surprised about. They had led me to believe that they weren’t ready to go but with their interaction with the amount of properties – I’ll definitely be contacting them quicker than I thought I might have been.
Do you expect to get any listings from the appraisal requests you’ve received?
At this point out of four, none of them have indicated they’re ready to sell right now, it’s more gathering of information of what their properties are valued at, at this point. But I am meeting with two of them today and one tomorrow so I will know the finer details when I am sitting down with them.
What was the difference between your first contact with the potential client through door knocking them, and the contact you have had with them via ActivePipe?
My first appointment today – she was a lovely lady we had a really good rapport, she only provided me with her email though, not her mobile number. So the advantage of having her email has outweighed having her mobile. Because I can’t send an email appraisal through her phone. I think just having that email sent to her, should make it a lot easier to get the appraisal.
Scott Burgess
How long have you been in real estate for?
I have an extensive sales and development background, my brother and I took over Ray White Robina in 2008 and have since grown the business to around 40 real estate professionals.
How long have you been using ActivePipe for?
We have been using ActivePipe for around 2 months, recently we have had some more training on this and taken advantage of some features to enhance the way ActivePipe interacts with our data base, in the last 2 weeks or so we have really started seeing the benefits.
ActivePipe features and benefits:
I think that ActivePipe is a really good safety net to make sure data that was not being connected with as frequently gets the benefit of what our business has to offer. There is more to the software than meets the eye.
There have been several Loan Market Leads, Appraisal requests and Geographic conversions from your database. Are you impressed with the number of new leads so far?
I am amazed by what has been shown to me and our data manager (Carol Birrell) the numbers are impressive.
So far there have been over 25 potential sellers identified, appraisals booked and one of our staff Josh Willatt has added to his pipeline.
How are your agents responding to the new information & insights into their database?
I think that they were equally surprised by the number of people who have interacted with the emails, there were calls to say that people had bought, updated details – some initial chaos as our data base was awakened by the communications. This has all bubbled down now and we are working through the new leads etc. We are interested to see what has come of this in the next few months as we learn to engage with the new found information. We are on the right track now.
What has been the most impressive feature of ActivePipe in your opinion?
The open rate has tripled, which means that we have less dormant data.
Do you expect to get any listings from the appraisal requests you’ve received?
Yes! We have a really tight follow up process in our office and we are committed to following up all leads. The leads that are generated in ActivePipe will go into that follow up program.
Do you see the value in efficiency and capacity created by ActivePipe?
Obviously having the “High Value Contacts” and “Up and Coming Contacts” listed is brilliant. It identifies who we should be calling first, this is an addition to the processes we have in place, but sure helps.
Any other comments that you would like to make?
In Jan and Feb we will be looking to see what has become of the leads so far and how the systems works within our business over time.
