How to communicate when a natural disaster affects your community

Webinar Time

11am
Monday October 10th

Register today

 

What’s Covered

When fire, flood, earthquake or gale force winds wreak havoc in our communities, there’s a heavy human as well as a financial cost incurred by the damage done to properties. With our knowledge of local neighbourhoods and keystone positions in our local business communities, real estate offices are often well placed to help at these difficult times, and in the aftermath and recovery periods. It’s never been more important to get the tone and the messaging right during those times.

 

We’ll cover:

  1. The human response in a natural disaster
  2. Communication tips for your agents
  3. Ways to help your community recover

Register today

 

 

 

 

Content Marketing in a Changing Property Market

Interest rate hikes and easing property prices mean the market is changing. But don’t be afraid!

It’s a time when buyers, sellers and investors are feeling uncertain and looking for guidance, making it the perfect time to ramp up your email marketing as a trusted market professional.

In this webinar with content marketing expert Kylie Davis, we will look at how to confidently create email campaigns that both inform and reassure your contacts about the value of transacting in the current market.

We’ll look at messaging, targeting audiences to win more listings and the resources to ensure you sound knowledgeable, helpful and professional. Plus, we’ll look at how to interpret the data from your campaigns and incorporate those insights into phone call scripts and dialogues.

Getting Started: Agents

This webinar guides you through the setup and application of ActivePipe as a single user. See how you can utilise ActivePipe to streamline your email communications and benefit your business.

Every day 10:00 AEDT

Register here!

Fuelling your Growth Engine

The end of financial year is quickly approaching! It’s time to start revving your growth engine and leave your competitors in the dust.

In this session, Josh Phegan will take us through how to plan and deliver on explosive growth for the next financial year.

Josh will cover:
– How to navigate turbulent markets.
– How to Increase average sale price, fee, & volume of transactions.
– How to sell confidence to encourage both buyers and sellers.

Transform your Email Marketing with Automation

When combined with automation, email marketing can be one of your biggest weapons.

In this webinar, Host Kylie Davis will take you through how to spend less time at the desk and more time out on the field converting leads with automation.

Come along and get insights on:
– How to make life easier with automation
– How to leverage content to be the expert
– How to increase the quality of your leads

How to Prevent Lead Loss

Each year, agents lose millions in commission. All the while, their databases are filled with future business opportunities waiting to be uncovered.

In this webinar, Kylie Davis, author of the Email Marketing Benchmark Report, will outline how to prevent lead loss. 

We’ll cover:

  1. How to save time using email automation
  2. How to identify leads in your database
  3. How to build long-lasting relationships with past clients

 

How To Build Sales Momentum with Josh Phegan

Creating effective habits and sales methodologies is the difference between winning and losing.

In this webinar, world renowned Real Estate Coach Josh Phegan will share his strategies for building sales momentum and getting the most out of every opportunity.

Josh will cover:

    • How to navigate wild markets
    • How to convert more when prospecting
    • How to win more listings at the first appointment 

How To Skyrocket Your Leads Using Email Marketing

One of the biggest challenges in real estate is generating leads.

That’s why we’ve asked Kylie Davis, author of the Email Marketing Benchmark Report to get specific on how to increase the volume of leads you generate from Email Marketing.

Join Kylie for a 45 minute workshop, where you will learn how to make your emails more interesting and get more leads.

In this webinar you will learn:

  1.  How to tap into your audience preferences
  2. Ways to hyper-personalise your content
  3. Tips to improve overall engagement in your emails

Email Marketing Benchmarks 2022

The recently published Email Marketing Benchmark Report reveals new insights into how well the real estate industry performs when it comes to email marketing.

The report draws on 12 months of data collected directly from ActivePipe to identify what good looks like and offer best practice strategies.

In this webinar, author Kylie Davis will take you through how you can measure your own email marketing efforts, see how you compare and offer some simple tips to drive even better results in 2022.

 

Finding Buyers in your Database

Your ActivePipe dashboard is full of powerful insights about your contacts.These insights can be pivotal to closing your next transaction, understanding what they mean will give you a clearer picture of what each of your contacts property objectives. In this webinar, Head of Customer Success, Henry Osborne will take you through how you can make most of the reporting available to you in your ActivePipe dashboard.

 We’ll cover:

  1. How to identify a buyer hit list via the contact interaction panel
  2. How to navigate property interaction
  3. How to identify contact intentions

Every Monday 10:00 AM AEDT

Register here!

Keep your prospects engaged over Christmas

As we head into the Christmas period, you are probably ready for some well earned R&R. But how can you relax without taking your foot off the pedal? Research from Realestate.com.au shows that the end of the year is a great time to sell property with record web visitors each New Year.  Real estate marketing expert Kylie Davis will take you through what you should be doing to get your prospects geared up for 2022.

We’ll look at:

  1. Why this new year period is expected to be busy
  2. Ways to keep nurturing sellers even while you’re on the beach
  3. How to leverage content to help you win new year listings

Finding Sellers in your Database

Your ActivePipe dashboard is full of powerful insights about your contacts.These insights can be pivotal to closing your next transaction, understanding what they mean will give you a clearer picture of what each of your contacts property objectives. In this webinar, Head of Customer Success, Henry Osborne will take you through how you can make most of the reporting available to you in your ActivePipe dashboard. 

We’ll cover:

  • Contact Intent & Profile
  • Inspection & Appraisal Requests
  • High Value contacts & Contact Updates

Every Tuesday 10:00 AM AEDT

Register here!

Turbo Charge your Listing Strategy with Buyer Campaigns

Despite being one of the biggest segments in an agent’s database, buyers are often hugely neglected in the property market.

Current buyers are future sellers, therefore, creating a customer journey that caters to buyers is a great way to scale your listing strategy. In our upcoming webinar, Real Estate Marketing expert Kylie Davis will share some tips on how to create an action plan for the buyers in your database. 

We’ll cover:
1. How to enable buyers with technology
2. How to create a buyer hit list with automated market reports & content
3. How to identify new seller leads from buyers & past clients

Win clients with hyper-targeted campaigns

Our latest feature release adds improvements to property filtering options so you can get even more targeted in the emails you send to each persona in your database.

In this webinar, we’ll show you how to:

  1. Set up powerful ‘price drop’ campaigns
  2. Send campaigns with multiple property types
  3. Build campaigns for each listing status available in your CRM
  4. Hone in with improved location targeting

Sharpen Your Tools For The Summer Surge

As many states around Australia come out of lockdown, the market is set to surge throughout the summer months. Now is the time to get your systems and processes dialled in so that when the properties hit the market with full force, you are in the best possible position to capitalise.In this webinar,  renowned sales coach Josh Phegan will share his strategies on how to set up your systems & processes to do all the heavy lifting. You’ll learn:

  1. How to use digital intent to facilitate client relationships
  2. Personalise at scale to convert at a higher rate
  3. Set up future opportunities within your pipeline

Grow New Product Release!

Most real estate agencies have millions in untapped commission sitting in their contact databases. However, only a small percentage of people are ready to transact right now.

So how do you identify and activate the opportunities in your pipeline?

Introducing ActivePipe’s most powerful product yet: Grow

Head of Client Success, Henry Osborne will take you through a demonstration of the new Grow product and all the incredible things you can do with it!

Here’s what we’ll cover:

1. Keep your leads warm with automated email nurturing
2. Provide your clients with the latest market updates
3. Deliver relevant content from our content library

Industry Update: What does Apple’s Privacy Protection mean for your email marketing?

Apple announced Mail Privacy Protection for their Mail app in September as part of a broader strategy to protect their users. This is going to affect your ActivePipe account particularly open rates reporting and campaign triggered by email opens.
In this webinar, ActivePipe’s CEO Ashley Farrugia and Product Manager Nathan Mackinnon will take you through how we will tackle this change so that the impact on our users is minimal.

We’ll cover:
1. What the changes are and what it means for email marketing
2. How it will impact your use of the ActivePipe platform
3. Our strategy on how we will adapt to these changes

Email Marketing Do’s And Don’ts

Ever wondered what your clients really think of your emails? We ran an experiment with real people in the property market to find out, and it was eye-opening! In this webinar, author of The Trust Report, Kylie Davis will take you through the big insights we uncovered about what works & doesn’t work in email marketing.  What’s covered:

  • What emails people loved
  • What to avoid in your emails
  • What types of emails you should be sending

How to create Targeted Emails

In this webinar, Head of Customer Success, Henry Osborne will take you through how you can stand out from your competitors with just a few small changes in your ActivePipe emails.

What’s Covered:

  • How to create dynamically personalised emails
  • How to send properties and content according to your clients requirements and location
  • How to keep your clients preferences updated as they progress through the property journey

When: Every Wednesday at 11am AEST

Register here!

What clients expect from agents

In this webinar, author of The Trust Report, Kylie Davis will take you through what the research uncovered about this critical moment, and the implications it can have for winning and retaining clients.

We’ll cover:

– Why people give agents their emails
– What people expect from agents
– How to exceed expectations and gain lifelong clients

Don’t use a CRM? New features just for you!

Don’t have a CRM? No worries! Our latest feature updates are all about improving the power of ActivePipe for those who don’t use a CRM.

In this webinar, we will demonstrate the new features that are live in your account and show you how you can use them to do best practice email marketing and get better results.
Come along as we show you how to:

1. Identify your high quality buyers with property feedback surveys
2. Send emails that match your clients preferences with new buyer preference capabilities
3. Set up powerful ‘Just Listed Alerts’ campaign to notify your buyers of new properties on the market

How People Choose A Real Estate Agent

This webinar will dive into the key insights from our recent research study, The Trust Report. We will answer the following:

  • How do people seek out real estate information?
  • What factors influence how people choose an agent?
  • What drives loyalty?

This is the first in a series of webinars breaking down the research study into lessons agents can learn from.

How to Make Your Business Lockdown-Proof

Markets fluctuate. Lockdowns happen. What differentiates you is your ability to adapt and focus on what you can control over what you can’t

In this webinar, we take you through how to use email marketing to get on top and stay there, no matter what the market throws at you.

Get strategies on:

  • Winning listings by focusing on contacts showing digital intent
  • Keeping your prospects & past clients engaged with targeted content
  • Booking private inspections and setting yourself up for the boom when restrictions lift

Engaging buyers & sellers with Local Suburb Guides – powered by REINZ

Engaging buyers & sellers with Local Suburb Guides – powered by REINZDescriptionThe key to a great marketing campaign is to engage your buyers and sellers early.

Watch ActivePipe’s, Kylie Davis for this free webinar where we will uncover the four key pieces of information that buyers and sellers expect their real estate agent to share with them. Learn how to use the Local Suburb Guides, powered by REINZ, to amplify your marketing campaigns.

Whats covered:

1. What buyers and sellers want to know – ActivePipe research
2. Local Suburb Guides and what they show
3. Key insights from the Skills Gap about digital marketing struggles for agents
4. How to use the Local Suburb Guides in your marketing

The Digital Marketing Secrets of Top Performing Agents

How do top real estate performers use digital marketing to get better results?

A new report by ActivePipe – Digital Marketing in Real Estate 2021 – identified the behaviours of top performing agents and looked at the ways agents typically market themselves. The research uncovered a knowledge gap amongst agents; namely how to make digital marketing work for them instead of draining energy and time.

In this webinar, report author Kylie Davis will reveal the key findings of the research and step you through how to set up your own top agent marketing strategy.