ActivePipe is a breath of fresh air! We no longer have to rely on our Reps to communicate regularly with their database. Once switched on, it is almost set and forget. ActivePipe automatically welcomes their new clients the moment they are entered into our CRM and then goes to work behind the scenes to gather their preferences and keep them up to date based on what they are interested in. Clients that engage or are active are categorised and highlighted on the Dashboard for our Reps to connect with. ActivePipe is one of the best real estate platforms I have seen in a long time. Very clever indeed. Thank you!
How to market your listing when you can’t access the property
Professional looking photography can make or break a property sale.
Real Estate agents in Victoria under strict Stage 4 restrictions are not able to get photographers into properties, therefore making listing properties on the market especially difficult.
Luckily this problem has an elegantly simple solution.
In this session, Peter from BoxBrownie joined us to guide you on how you can have the homeowner take professional-quality property shots on your behalf, with only a smartphone!
Mastering The ‘Off-Market Campaign’
With growing economic uncertainty in Victoria, it is safe to assume that cash is, and will continue to be tight for the next 6 to 12 months.
Sellers won’t want to spend big on marketing, so providing an off-market strategy should be an essential part of every agent’s toolkit.
In this session, we’ll run through how you can utilise ActivePipe to secure off-market listings, and how to promote those listings to your targeted audiences.
We’ll also take you through a few tips and tricks for getting better engagement in each of your emails!
How to find the right buyers
With historically low interest rates it’s a great time to be a property buyer right now. But how do you sort the wheat from the chaff, and find buyers that are willing to purchase with strict lockdown conditions? Investors.
In this webinar, we’ll show you how to build campaigns to nurture the investors in your database and start generating the right kind of buyer leads.
The New Era – The rise of the digital offline agent
Josh Phegan joined us for a bonus session as a part of our 30 Day Challenge initiative in the lead up to the Spring market.
Josh is a world-renowned real estate trainer, supporting some of the industry’s best agents. Enjoy this free 45-minute session that’s packed full of value.
During this session Josh covers:
- The new era – the age of safety and performance
- Human learning and what you can do to maximise client relationships.
- The power of your customer base.
- How digital intent drives offline activities for the best in the business.
- What to look for and how to capitalise on the trends that are reshaping the world in the post COVID era.
Set yourself up with a pipeline of sellers
Building a robust pipeline is essential to ensuring consistent business growth, as well as maintaining your business in a period of lower market activity.
In this webinar, we’ll show you how to engage the potential sellers in your database so that when listings start to shoot back up, you are in a position to grab the opportunity.
Why engaging with your database is critical right now
With a complete shut down in Victoria and slower moving markets in other states, there’s never been a better time to take back control.
In this webinar, we discussed why cleaning up your database and providing relevant information to your audience in a time of few listings, is critical to your business growth in the near future.
Insights from New Zealand with Gower Buchanan
Data from New Zealand, the UK, and the UAE have shown that post lockdown, banked up listings hit the market, and activity skyrocketed. In this webinar, we’ll be chatting with Gower to gain insight into how New Zealand’s market rebounded and how he’s preparing for Spring.
Make the Most of Entry-Level Leads
Amidst an inventory shortage, how can you make the most of entry-level leads?
Marta Loachamin, Realtor®, and candidate for Boulder County Commissioner, and Sam Cardenas of RE/MAX Northwest will discuss strategies that include building a team, getting your offers considered, and creating local referral networks that will help you build your business while giving clients the service they deserve.
Creating more listings. Unstick the homeowner
In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z Real Estate, will discuss how agents can use ibuying to start homeowners down the Seller’s journey and create new Seller leads.
When: Tuesday September 1st, 1pm ET
“The convenience of the ActivePipe monthly newsletter service, along with the relevant finance specific content, provides great value to our business and ensures a regular touch to our client base with minimal effort.”
“Possibly the most beneficial feature of the platform is that it provides us with the analytics to monitor who in our database has shown interest and maybe an opportunity for a conversation. We highly recommend ActivePipe to anyone in the SFG network”
“We’re really pleased with the progress we’re making with our database nurturing and business development program to our existing client base and greater contact database.”
“The only tool we’re currently using for this exercise is Activepipe. We’re delighted that not only are we overperforming (by some 250%+) on the key metrics measured (open rate and interaction rate) for this type of communication, but more importantly, we’re also writing and settling more loans as a result and building a really strong pipeline of prospective deals. We believe this is simply due the ease of and the increase in frequency of us communicating with our list.”
“We expect to settle record volumes right through to xmas based on today’s pipeline, WIP and improved conversion rates as a result of this approach to business development. I’ve included some stats below to support our performance.”
“A big thanks to the Finsure team and Paul Smith and his team at Activepipe for being so responsive which is greatly assisting us to meet our revenue and growth targets for all businesses within our group.”
Having the capability to deliver a relevant message to your database is paramount. This is where ActivePipe excels.
The one weakness I always felt existed was my lack of regular contact with my client base, but over the past year this has changed dramatically with the support of the team at ActivePipe, in particular with their personalised newsletters. This could not of come at a more important time with the impact of COVID-19 and the assistance I have been able to provide my client base during these challenging times, being proactive rather than reactive has proved invaluable.
Send Intelligently Targeted Property Emails
In this webinar, we will be taking a look at the types of highly targeted and relevant email campaigns you can be/are sending through utilising the property feed settings in the Property Panels.
After going through some potential use cases we’ll hop into the email editor and walk through the basic, advanced & contact settings required to implement those potential uses.
Getting Started with ActivePipe
This is a recurring webinar, we’ll be running one session each week, covering foundational ActivePipe content.
Just getting started on ActivePipe?
Haven’t had a chance to get stuck in yet?
This 30 min session is all you need to start generating immediate value.
We’ll teach you the basics of how to use ActivePipe, starting with helping you understand your audience (size, segments, contact data). We’ll then take you on a tour of the dashboard so you can easily find your hottest leads and the properties they’re interacting with.
When: Every day, 12pm AEST
ActivePipe Agent Training
This is a recurring webinar, we’ll be running one session each week, covering the core fundamentals of using ActivePipe.
Get a quick boost in how to identify and act on the hottest opportunities in your dashboard.
– Understanding the dashboard
– Understanding contact reporting
– Understanding property reporting
There will be a Q&A at the end of the session.
When: Everyday, 1pm AEST
Part 4: Five Mistakes Real Estate Agents Make with Email Campaigns – How to Avoid Them
This is the final part of Kylie Davis’ four-part series on email marketing!
The contacts in your database are like unmined gold and a great email campaign strategy can help you unlock their value. But a poorly executed strategy will ensure that wealth is never truly revealed.
In this webinar, we’ll take a look at the 5 mistakes that we see real estate agencies make when email marketing and how you can easily avoid them. Follow these tips to uncover the treasure that is sitting in your database right now.
Duration: 35 minutes
Part 3: Five Advanced Email Marketing Skills
Once you’ve got the basics of email marketing under your belt and are in a good routine, it’s time to lift your writing game.
In Part 3 of our Beginner to Master series with Kylie Davis, we’ll be focusing on how to write your own emails in a way that engages your contacts, creates stickiness, and ultimately drives conversions!
Not everybody is a born writer, but these 5 tips are a sure-fire way to help your emails standout amongst the rest!
Duration: 36 minutes
Part 2: Three Ways to Create Better Email Marketing
In Part 1 of our Beginner to Master series, we looked at how to get started with sending regular EDMs to your database fo contacts.
In this webinar, we move on to Part 2 where we’ll be taking a look at the things you can be doing to ensure you’re receiving the greatest possible open rates and engagement on all the EDMs you’re sending out.
You can’t just slap a few panels together and expect great results, you need to plan and build emails that are readable, engaging & that provide value to your target audience.
Duration: 40 minutes