How to market your listing when you can’t access the property

Professional looking photography can make or break a property sale.

Real Estate agents in Victoria under strict Stage 4 restrictions are not able to get photographers into properties, therefore making listing properties on the market especially difficult.

Luckily this problem has an elegantly simple solution.

In this session, Peter from BoxBrownie joined us to guide you on how you can have the homeowner take professional-quality property shots on your behalf, with only a smartphone!


Mastering The ‘Off-Market Campaign’

With growing economic uncertainty in Victoria, it is safe to assume that cash is, and will continue to be tight for the next 6 to 12 months.

Sellers won’t want to spend big on marketing, so providing an off-market strategy should be an essential part of every agent’s toolkit.

In this session, we’ll run through how you can utilise ActivePipe to secure off-market listings, and how to promote those listings to your targeted audiences.

We’ll also take you through a few tips and tricks for getting better engagement in each of your emails!


How to find the right buyers

With historically low interest rates it’s a great time to be a property buyer right now. But how do you sort the wheat from the chaff, and find buyers that are willing to purchase with strict lockdown conditions? Investors.

In this webinar, we’ll show you how to build campaigns to nurture the investors in your database and start generating the right kind of buyer leads.

The New Era – The rise of the digital offline agent

Josh Phegan joined us for a bonus session as a part of our 30 Day Challenge initiative in the lead up to the Spring market.

Josh is a world-renowned real estate trainer, supporting some of the industry’s best agents. Enjoy this free 45-minute session that’s packed full of value.

During this session Josh covers:

  • The new era – the age of safety and performance
  • Human learning and what you can do to maximise client relationships.
  • The power of your customer base.
  • How digital intent drives offline activities for the best in the business.
  • What to look for and how to capitalise on the trends that are reshaping the world in the post COVID era.


Set yourself up with a pipeline of sellers

Building a robust pipeline is essential to ensuring consistent business growth, as well as maintaining your business in a period of lower market activity.

In this webinar, we’ll show you how to engage the potential sellers in your database so that when listings start to shoot back up, you are in a position to grab the opportunity.

Why engaging with your database is critical right now

With a complete shut down in Victoria and slower moving markets in other states, there’s never been a better time to take back control.

In this webinar, we discussed why cleaning up your database and providing relevant information to your audience in a time of few listings, is critical to your business growth in the near future.

Insights from New Zealand with Gower Buchanan

Data from New Zealand, the UK, and the UAE have shown that post lockdown, banked up listings hit the market, and activity skyrocketed. In this webinar, we’ll be chatting with Gower to gain insight into how New Zealand’s market rebounded and how he’s preparing for Spring.

Make the Most of Entry-Level Leads

Amidst an inventory shortage, how can you make the most of entry-level leads?

Marta Loachamin, Realtor®, and candidate for Boulder County Commissioner, and Sam Cardenas of RE/MAX Northwest will discuss strategies that include building a team, getting your offers considered, and creating local referral networks that will help you build your business while giving clients the service they deserve.

Creating more listings. Unstick the homeowner

In uncertain times, many homeowners feel stuck, unsure of when or how to sell their home. Lane Hornung, CEO of zavvie and 8z Real Estate, will discuss how agents can use ibuying to start homeowners down the Seller’s journey and create new Seller leads.

When: Tuesday September 1st, 1pm ET

Save Your Seat

Maximizing Prop-Tech Adoption

Join Kevin Van Eck, EVP of Innovation & Education of @properties and our own Mike Feller, ActivePipe CRO, as they discuss everything brokerages need to know to maximize prop-tech adoption from choosing tech that solves a problem, planning and comms, to the launch and more.

What’s Covered:

  1. Why adoption is important
  2. Key to adoption: Choosing tech that solves a problem
  3. Planning and Comms
  4. The launch
  5. Continued comm plan driving adoption

Register for our next Industry Insider here.

Win More Real Estate Clients with Content Marketing

Kylie Davis is ready to take you from understanding the basics of email marketing, to being a complete pro. Getting started with email marketing is easy when you break the steps down and approach each of them systematically. In this webinar, we’ll be looking at a winning formula to get you started and creating great email campaigns from day one.

What data tells us we’re doing wrong in Real Estate Marketing

What Data Tells Us We’re Doing Wrong in Real Estate Marketing

Zane Burnett, CDO of Willis Allen and Managing Director of OkapiCo, joins ActivePipe’s Aaron Lincoff, to uncover misconceptions buried in the heaps of data created by the digital revolution. They took a look at flawed common practices and what data tells us we are doing wrong in Real Estate marketing during the digital era. 

What data teaches us about Real Estate Branding. 

Looking at the past, the first mention of a real estate agent in print was in 1854 – Harper’s story about a swindler agent. Many past portrayals in movies, print, and TV have played on negative stereotypes. Up to 2004 RE agents were the gatekeepers of data, but when data went online and became available online for everyone the industry started to shift to personal services – to help people. Recently the trend has grown into more positive portrayals of agents on TV and in movies. Why does this matter to Real Estate branding?

Zane took a look at data from Twitter mentions, and in general, the older and more dated the brand the more negative sentiments people showed. The aesthetic of new brands created in the online age is more in line with what modern consumers want. It’s easier for a new brand because they start fresh with new agents, and don’t have to convince established agents of the value of investing in new branding.

Successful modern brands have and enforce strict marketing standards.

  • Modern photos of agents
  • High quality, but unaltered, property photos
  • Beautiful and simple design

What action you can take? Engage professionals to help you create strong brand guidelines and do not be afraid to hold everyone accountable to those brand standards. If you do not, you risk diluting your brand and erode trust with the public. Educate your established agents about what data has taught us about branding.

Social Media Insights for Real Estate

What is the best social media outlet for real estate? That depends on your brand strategy. Use hard data to form your opinion. There is not one “best” platform for your brand though so far there is some data overall.

Carousel consistently outperforms text or single-image posts. 41.6% of posts have a question in the caption, but in Zane’s studies, 0% of the time did it raise engagement. Look at your own callouts with questions. If no one is answering them, stop asking them or ask better questions people actually answer. Zane also noted no measurable result in TikTok. There is not “a” best platform, there is only “the” best platform for your brand.

Websites

When considering how your homepage looks you need to understand where your traffic is coming from and how they behave on your website. Are you getting traffic from paid ads? Significant traffic from organic online property searches? Where are they landing?

You have 50 milliseconds to create an impression for your brand. Cater your content to match the data. If you’re investing in pay per click and driving leads to your homepage, a centrally featured property search makes sense. If you’re using long-tail searches, they likely aren’t landing on your homepage, but people looking to learn more about you are.

According to Zane’s research, on average, 66% of organic traffic to a real estate website was brand-related, not property-related. Only 14% of organic traffic landed on the homepage and of that less than .5% of homepage visitors executed a property search on the website. This means they typed in a search related to the brand specifically looking for more information on you. This is your chance to differentiate yourself from the competition and elicit an emotional reaction through your values, branding, lifestyle, exclusivity, and beautiful design. Your homepage is where they formulate an opinion about you and your brand. Zane mentions some brands that do this well in his Industry Insider’s Panel.

If website visitors are coming to learn about you, why do most websites have a huge hero image and property search bar? Back in 2007, that strategy worked. As times change, keep up with your data and change with it.

A homepage should reflect your mission statement and brand values. Build for your client’s needs, that’s what makes large portals like Zillow so popular. Most organic traffic doesn’t even land on the homepage. They land on blogs. If your blogs are about the best movie theaters, is that likely to turn into a deal?

Before creating content ask, what is the content there for? Lead Generation? Serve the community? Ask yourself why people are going to your website and challenge yourself to meet that why. Also, ask your website providers to help you answer some of these questions and make sure they provide designs that fit your needs.

The bottom line is to innovate your design using data. This strategy will always make sure your website stays fresh, up with the latest trends, and puts your client’s need first, creating a relationship that turns into business. 

Download the slideshow to learn more about Zane Burnett’s data insights.

Send Intelligently Targeted Property Emails

In this webinar, we will be taking a look at the types of highly targeted and relevant email campaigns you can be/are sending through utilising the property feed settings in the Property Panels.

After going through some potential use cases we’ll hop into the email editor and walk through the basic, advanced & contact settings required to implement those potential uses.

4 Simple Ways to Get More Listings Now


Special guest Michael Phelan, Beverly-Hanks, REALTORS® VP of Marketing, and Mike Feller, CRO of ActivePipe uncover four simple ways to increase your listings now.

Michael covers:

  • Real Estate reviews for past clients
  • Identifying points of pain due to COVID
  • Reviewing past business sources
  • Behavior emails on segmented topics

Transform Your Leadership

Real Estate brokers, managers, and leaders have been bogged down by operations.

Recruiting and retaining great talent is all about redefining one’s value proposition beyond deal doctoring, technology, leads, or even culture. It’s about leadership and improving one’s coaching skillset.

In this conversation, Howard Chung, Vice President of John L. Scott Real Estate Affiliates and CEO of GreenOceanTV.com and ActivePipe’s Aaron Lincoff discuss strategies and tactics that real estate brokers and managers can implement to thrive in a new era of real estate leadership.

Transform from a successful agent to a successful leader:

  • Recruit to your leadership skills and coaching
  • Define your leadership strategy by asking, “What am I the best at?”
  • Establish your value as transforming the individual by not just giving answers, but help them work through the question
  • Be an active leader – semi-annual reviews, frequent individual check-ins for feedback and recognition
  • Use a project management system to clearly see your progress and keep an eye on objectives and key results
  • Pick one or two topics to be a leader on and the leadership thinking will develop
  • Define when you’re training, and you’re coaching. They are separate. There is a need for both.
  • Self-assessment – Measure how many coaching conversations you have in a week, even short ones. What worked? Outcome? Improvement?

Make BLM Part of Your Brand

You want to support black lives matter but don’t know what to say or are afraid to say the wrong thing. Don’t SAY anything…DO. Learn what you can do to make black lives matter part of your brand. Special guest Tamia Scott, Director of Marketing, Dilbeck Real Estate, and host Gabrielle Fuqua, Director of Marketing, ActivePipe discuss successful branding and what you can do to make BLM part of your brand.

In real estate, you are your brand. Your brand represents you as an individual, your core values, and beliefs. Real Estate agents aren’t just agents, they are businesses and successful branding means creating a clear public identity related to you. When it comes to BLM you can decide to have a soft touch or go all in, it’s really what makes you comfortable. It’s ok to make mistakes. If you do, apologize and move forward applying what you learn.

A few things you can do to support Black Lives Matter:

  1. Be authentic – meaningful and consistent actions
  2. Create and follow a set of core values
  3. Education and awareness – NAR’s Sensitivity Course: “At Home with Diversity”, books, movies, follow advocates on social media
  4. Build Relationships with Black People
  5. Connect with your community – get involved
  6. Include black businesses on your preferred vendor list and share it
  7. Make space for black businesses on your marketing materials
  8. Let an activist do a take over of your social media pages

Customer Experience In The New World

In this free session with Josh, we’ll dive deep into:

  • The simple activities and conversations that convert
  • How to track and sort buyers based on their digital intent
  • The role custom journeys play in serving more customers more often
  • How your online actions determine even better off world transactions

Q&A

How is the database at ActivePipe populated? Can you integrate with other CRM’s?

Is there an instructional video for how to include the Request An Inspection button in email campaigns ?

Is there a way to send an email directly from ActivePipe to a seller that lives on a particular street? – can ActivePipe read that data?

  • Yes, there is a number of ways to send to a contact with a particular street address – so long as the address data exists within your CRM.
  • You could then use Quick Send and select that contact directly, or if you want to send to multiple contacts who live on that particular street you can create an audience with the street as a field. For more information on how to create an audience, please visit: https://support.activepipe.com/hc/en-us/articles/360000879296-How-do-I-create-an-Audience-

3 Misconceptions about Brokerage Level Luxury Marketing Everyone Should Know

Mike Feller, CRO of ActivePipe, hosts special guest Stephanie Anton, President of Luxury Portfolio International® where she is responsible for overseeing the strategic direction of the high-end marketing division of Leading Real Estate Companies of the World, a network of locally branded real estate brokerages in 70+ countries.

There are important lessons from Luxury Marketing every agent and broker serious about growing their brand and looking to win more listings needs to know. It’s not just about luxury anymore. Stephanie breaks down these misconceptions and discusses tips and tools brokers and agents can start using today to grow their influence and win listings.

Building Emails & Campaigns for Your Office

In this webinar we’ll be combining the key aspects of both our email building & campaign building masterclass’.

We’ll walk you through creating an example email sequence, building the corresponding campaign and how to send it out on behalf of your agents!

How To Build Effective Campaigns

Building great emails is essential to driving engagement, however a great email is nothing without the campaign attached to it.

Whilst we pride ourselves on setting you up with industry leading campaigns from the get-go, we want to empower you as much as possible to create your own campaigns based on your business’s needs.

In this webinar we will be taking a deep dive in to the campaign builder, looking at the different triggers and conditions, whilst providing examples of how these can be implemented for success.

You’ll leave this webinar with a clear understanding of how you can build and send your own campaigns, that generate value for your office.

Q&A

I have different suburbs and if I wanted to just tailor to a particular suburb I would create the email and then go into campaign and just select the attribute pertaining to that suburb? Correct?

Yes, you would create the email using the relevant property panel with the settings that match the suburb you are promoting. In the campaign builder you would select the ‘If Attribute’ Condition and select the relevant ‘City'(which is suburb), postcode, street address etc.

Are there notes that you can print with step by step path on this topic?

There aren’t notes, however we have a number of articles that have been written to assist you, in our Knowledge Base.

Create a Campaign: https://support.activepipe.com/hc/en-us/articles/360000861816-Create-a-Campaign

Triggers: https://support.activepipe.com/hc/en-us/articles/360000927976-Campaign-Modules-Triggers

Conditions: https://support.activepipe.com/hc/en-us/articles/360000928016-Campaign-Modules-Conditions

How do I send an email if I have an email address, but it is not in the CRM?

As your account is CRM integrated, you will need to add that particular contact into your CRM, whereby it will sync with ActivePipe thus allowing you to send an email to them.

Level Up Your Email Marketing

There’s never been a better time to take your email marketing to the next level!

We’ll show you how you can quickly and easily create your own “best in class” email marketing campaigns.

You will walk away knowing how you can build engaging, content-rich emails and provide a powerful source of value to your business, by cutting through to your target audience.

Q&A

How can I add emails manually?

You can add emails by navigating to the emails page through the selection menu on the left side of your screen. Click create new email, select a template and edit your email accordingly. For more help please visit; https://support.activepipe.com/hc/en-us/articles/360000861796-Create-an-Email

For the update profile button, where would we get the right link address from?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

Where is a list of all the codes you’re using to make the action buttons work?

We’re currently in the process of writing a Support Hub article about this, in the meantime please contact support@activepipe.com and they’ll assist you in getting your links. 

Do we need to have stored the landing page eg appraisal with the button appraisal

Your landing page is already set up and is connected to the relevant appraisal button link. To get this link please contact support@activepipe.com.  

If I have just one client at the moment that I want to send an email right now, can I do that?

Yes you can, when in the email builder utilise the Quick Send function, when selecting your recipients simply search that particular client’s name and select them. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you repeat a campaign for longer than a quarter?

A quarter is currently the longest period we have available and can be saved as a campaign to repeat automatically based on the time and date set by you. 

Do we have to change contents every week?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

How do you auto-fill the agents’ photograph like a placeholder?? And is there a list of all of the active pipe links?

If you click on the photo placed on the introduction panel, it would take you to a window, where you get to select a template, called “Sender’s photo”, this would enable the sender’s photo to be automatically filled into the template, based on the senders added to the campaign.

By default, the senders’ photos are automatically filled into the introduction template.

Regarding the ActivePipe links, please contact support@activepipe.com and they’ll assist you in getting your link.

Is there a weekly template….that could be generated weekly that has already content built from the Blogs etc.. so this gets sent automatically?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template (which you can create using the create new email button in the emails section) and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you please explain the url for the ‘free appraisal’ button

Please contact support@activepipe.com and they’ll assist you in getting the URL for the appraisal button. 

Where do you get the links for the ActivePipe free appraisal?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

If I create and schedule for a monthly email…will ActivePipe replace the houses listed sold automatically?

Yes, so long as you have turned the Toggle Feed on and have selected for that panel to display sold properties in the panel settings. For more information take a look at these two articles, they explain the Toggle Feed as well as the property panel settings. 

https://support.activepipe.com/hc/en-us/articles/360000899996

https://support.activepipe.com/hc/en-us/articles/360001136795

Can we check if the email has been opened

Yes, to view who has opened your emails navigate to the ‘Campaigns’ page, select the relevant campaign in which the email was sent in and select ‘View Report’. From there you will have visibility over the number of opens, clicks as well as some other metrics. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001379456-Accessing-campaign-reporting

When you have a button – can you put in a phone number or email so it goes straight there? 

Yes, by using a mailto: link it allows your contact to email a particular email address instantly. As an example you would add this as the button link (but using your desired email address) – mailto:success@activepipe.com

Did you say that you would be able to send us a list of the activepipe links to put in the “Button” boxes?

Please contact support@activepipe.com and they’ll assist you in getting those links. 

How did you add the first name again please?

Follow the steps in this article to add first name placeholders, as well as any others you might like to use. https://support.activepipe.com/hc/en-us/articles/360000867895-Use-a-placeholder-to-personalise-your-email 

Hi, some articles say they’re not compatible with smart feed. Is there a way around this?

Yes, if you are looking to share articles from a different website, we need to make sure the website feed is RSS enabled.

If it the article is not showing up after pasting the URL link into the search bar, a quick email to the website owners asking them to enable the RSS feed, would easily be able to help you in sharing your intended article.

How do you link your YouTube account to ActivePipe?

Please contact support@activepipe.com and they’ll assist you with this quickly.

Would it be possible to select the recent properties sold in order to make it more personalised

Hi Fran, absolutely! If you click on the automated Property Feed, clicking on the Define button, takes you to an Advanced window, where you can click on the advanced tab and select your preferred time frame. 

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly

Is it possible to do a market update to vendors 3 monthly specific to their area?

Yes, you can create this. just use a property panel, filter it to show only sold listings that were sold in the last 90 days, then select match by city/suburb.

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly.

Brokers: Turn Dead Leads Into Dollars

This week we’re hosting Craig McClelland, Vice President & COO – Better Homes and Gardens Real Estate Metro Brokers.

Craig discusses helping your agents down a qualifying lead path that has real ROI. All of your agents’ contacts – cold leads, online leads, open house leads, and sphere of influence will benefit from these strategies.

Recruit More Agents Right Now

In the coming months, success will be based on bridging social distance and building a strategy that’s right for you. Learn what you can put into place with top-producers from across the nation.

In this session, we’re joined by Brian Boero. Brian is the former president of Inman and current CEO of 1000watt, a creative agency focused on the real estate industry. Brian has extensive knowledge about delivering the right recruiting message with the right technology to attract the best agents for your brokerage.

Deliver Value with Email Marketing

You’ll leave this webinar with a clear strategy on how, as an account admin, you can use email marketing to be a powerful source of value for your business.

In this webinar we will discuss best practices and tips ActivePipe admin users can implement to send email marketing campaigns on behalf of their office, that cut through and provide your clients real value.

We will take you into ActivePipe platform to not only show you how to build your own best in class email marketing campaigns, but we’ll also show you a couple of our latest product features that we’re just releasing now!

Q&A

Can we create a template in the admin account and then share it to the individual salespersons account so it appears in their email templates?

How can I add a client that is not currently in the CRM feed?

  • You will need to add the particular contact into your CRM, they’ll then sync over into ActivePipe.

Will you have this session available to view somewhere ?

  • Yes, all of our webinars are recorded and shared with registrants as well as posted to our webinars page.

Is there a feature to see bounced back emails?

Under media – for adding video,  other than adding a YouTube video is there options to add other third party videos such as add inspect real estate? 

  • We currently only integrate with both YouTube and Vimeo, so it’s best to host your videos on either of those platforms. If you’re using another third party video hosting service that isn’t supported, adding an image with a link to the video is a good alternative option. 

Can we automate campaigns with articles, so that different articles appear each send? 

  • You can automate campaigns that include articles, however the articles are not dynamic and will need to be updated before each send.


Streamline Your Private Inspections

Public open homes may or may not be restricted where you’re based, either way, the numbers at open homes will be down (or non-existent). Private inspections will remain a critical tool for every agent.

In this webinar we’ll be joined by Courtney Hill from InspectRealEstate (IRE), we’ll show you how you can use our new feature to start booking more private inspections directly from your ActivePipe emails!

Together with our integration partners IRE, we’ll walk you through the new private inspection booking feature in your account and take you through the experience from your customer’s perspective.

To set up an account with IRE, simply click the button below to get in touch with their team!


Sign Up Now

Q&A

Can you link in a request inspection button for off market properties?

  • Yes you can, if there is not yet a page ready on IRE the contact will be redirected to a relevant page.

How do we have access to Activepipe?

  • If you are an IRE user without an ActivePipe account, you will need to set up an ActivePipe account to utilise this integration. Get in touch with success@activepipe.com to find out how. 

Do we need an IRE account to view inspection bookings?

  • You need an IRE account to direct your contacts to the IRE booking page. If you insert the Private Inspections link into your email and you don’t have an IRE account the contact will land on the default ActivePipe bookings page, any inspections booked via ActivePipe will be emailed to the agent and be visible in the ActivePipe dashboard.

How do we connect ActivePipe to IRE?

When will the ‘request an inspection’ integration be available?

  • The ‘Request an Inspection’ feature is live now!

Can you add these features to an existing template?

  • Yes, you can add the ‘Request an Inspection’ link into an existing email.

Are sms applicable to NZ?

  • Yes, IRE’s SMS functionality is compatible with New Zealand phone numbers.

Are the contacts being pulled from IRE?

  • Yes, ActivePipe has an integration with IRE to pull the contact data through into your ActivePipe account. To enable this please contact success@activepipe.com

Does this work with PM and Sales?

  • Yes, this integration works for both property management and sales.

Can clients who have registered their details for an inspection be automatically fed back into other CRMs like Agent Box?