5 Advanced Email Marketing Skills

If you haven’t already, Don’t forget to check out Part 1 and Part 2!

Once you’ve got the basics of email marketing under your belt and are in a good routine, it’s time to lift your writing game.

In Part 3 of our Beginner to Master series with Kylie Davis, we’ll be focusing on how to write your own emails in a way that engages your contacts, creates stickiness, and ultimately drives conversions!

Not everybody is a born writer, but these 5 tips are a sure-fire way to help your emails standout amongst the rest!

Send Intelligently Targeted Property Emails

In this webinar, we will be taking a look at the types of highly targeted and relevant email campaigns you can be/are sending through utilising the property feed settings in the Property Panels.

After going through some potential use cases we’ll hop into the email editor and walk through the basic, advanced & contact settings required to implement those potential uses.

3 Ways to Create Better Email Marketing

In Part 1 of our Beginner to Master series, we looked at how to get started with sending regular EDMs to your database fo contacts.

In this webinar, we move on to Part 2 where we’ll be taking a look at the things you can be doing to ensure you’re receiving the greatest possible open rates and engagement on all the EDMs you’re sending out.

You can’t just slap a few panels together and expect great results, you need to plan and build emails that are readable, engaging & that provide value to your target audience.

4 Simple Ways to Get More Listings Now


Special guest Michael Phelan, Beverly-Hanks, REALTORS® VP of Marketing, and Mike Feller, CRO of ActivePipe uncover four simple ways to increase your listings now.

Michael covers:

  • Real Estate reviews for past clients
  • Identifying points of pain due to COVID
  • Reviewing past business sources
  • Behavior emails on segmented topics

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4 Steps to Getting Started with Email Marketing

This is the first of a four-part series designed to take you from understanding the basics of email marketing, to being a complete pro. We’ll be hosting one webinar every Tuesday for the next four weeks!

Getting started with email marketing is easy when you break the steps down and approach each of them systematically. Read our blog on it here.

In this webinar, we’ll be looking at a winning formula to get you started and creating great email campaigns from day one.

Q&A

Is there tutorial videos available on the website?

Yes, we have plenty of tutorial videos available. You can find them in our Webinars section on the website and even more in our Knowledge Base.

Audience v tags – what is the advantage of creating an audience as opposed to just adding a tag to them?

A tag is a static “label” that can be added to, or removed from a contact.

An audience is a fluid group of contacts that share a particular attribute, or set of attributes. As attributes change, contacts can be dynamically added to or removed from the audience.

Note that tags can be used to filter contacts to create an Audience but are not required.

Where can we get templates from?

You will have generic templates in your account when you go to create an email. You will need to add/change the content in the email editor to make it relevant to your needs and save it. You can duplicate saved emails and edit the duplicate to make it a new email (essentially saved emails can be used as templates by duplicating). 

Can the categories which are already in place in your database flow through into ActivePipe? Or do we need to go through and filter these through again?

Yes, the categories in your CRM will pull through into ActivePipe as tags.


Customer Experience In The New World

In this free session with Josh, we’ll dive deep into:

  • The simple activities and conversations that convert
  • How to track and sort buyers based on their digital intent
  • The role custom journeys play in serving more customers more often
  • How your online actions determine even better off world transactions

Q&A

How is the database at ActivePipe populated? Can you integrate with other CRM’s?

Is there an instructional video for how to include the Request An Inspection button in email campaigns ?

Is there a way to send an email directly from ActivePipe to a seller that lives on a particular street? – can ActivePipe read that data?

  • Yes, there is a number of ways to send to a contact with a particular street address – so long as the address data exists within your CRM.
  • You could then use Quick Send and select that contact directly, or if you want to send to multiple contacts who live on that particular street you can create an audience with the street as a field. For more information on how to create an audience, please visit: https://support.activepipe.com/hc/en-us/articles/360000879296-How-do-I-create-an-Audience-

3 Misconceptions about Brokerage Level Luxury Marketing Everyone Should Know

Mike Feller, CRO of ActivePipe, hosts special guest Stephanie Anton, President of Luxury Portfolio International® where she is responsible for overseeing the strategic direction of the high-end marketing division of Leading Real Estate Companies of the World, a network of locally branded real estate brokerages in 70+ countries.

There are important lessons from Luxury Marketing every agent and broker serious about growing their brand and looking to win more listings needs to know. It’s not just about luxury anymore. Stephanie breaks down these misconceptions and discusses tips and tools brokers and agents can start using today to grow their influence and win listings.

Building Emails & Campaigns for Your Office

In this webinar we’ll be combining the key aspects of both our email building & campaign building masterclass’.

We’ll walk you through creating an example email sequence, building the corresponding campaign and how to send it out on behalf of your agents!

How To Build Effective Campaigns

Building great emails is essential to driving engagement, however a great email is nothing without the campaign attached to it.

Whilst we pride ourselves on setting you up with industry leading campaigns from the get-go, we want to empower you as much as possible to create your own campaigns based on your business’s needs.

In this webinar we will be taking a deep dive in to the campaign builder, looking at the different triggers and conditions, whilst providing examples of how these can be implemented for success.

You’ll leave this webinar with a clear understanding of how you can build and send your own campaigns, that generate value for your office.

Q&A

I have different suburbs and if I wanted to just tailor to a particular suburb I would create the email and then go into campaign and just select the attribute pertaining to that suburb? Correct?

Yes, you would create the email using the relevant property panel with the settings that match the suburb you are promoting. In the campaign builder you would select the ‘If Attribute’ Condition and select the relevant ‘City'(which is suburb), postcode, street address etc.

Are there notes that you can print with step by step path on this topic?

There aren’t notes, however we have a number of articles that have been written to assist you, in our Knowledge Base.

Create a Campaign: https://support.activepipe.com/hc/en-us/articles/360000861816-Create-a-Campaign

Triggers: https://support.activepipe.com/hc/en-us/articles/360000927976-Campaign-Modules-Triggers

Conditions: https://support.activepipe.com/hc/en-us/articles/360000928016-Campaign-Modules-Conditions

How do I send an email if I have an email address, but it is not in the CRM?

As your account is CRM integrated, you will need to add that particular contact into your CRM, whereby it will sync with ActivePipe thus allowing you to send an email to them.

Level Up Your Email Marketing

There’s never been a better time to take your email marketing to the next level!

We’ll show you how you can quickly and easily create your own “best in class” email marketing campaigns.

You will walk away knowing how you can build engaging, content-rich emails and provide a powerful source of value to your business, by cutting through to your target audience.

Q&A

How can I add emails manually?

You can add emails by navigating to the emails page through the selection menu on the left side of your screen. Click create new email, select a template and edit your email accordingly. For more help please visit; https://support.activepipe.com/hc/en-us/articles/360000861796-Create-an-Email

For the update profile button, where would we get the right link address from?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

Where is a list of all the codes you’re using to make the action buttons work?

We’re currently in the process of writing a Support Hub article about this, in the meantime please contact support@activepipe.com and they’ll assist you in getting your links. 

Do we need to have stored the landing page eg appraisal with the button appraisal

Your landing page is already set up and is connected to the relevant appraisal button link. To get this link please contact support@activepipe.com.  

If I have just one client at the moment that I want to send an email right now, can I do that?

Yes you can, when in the email builder utilise the Quick Send function, when selecting your recipients simply search that particular client’s name and select them. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you repeat a campaign for longer than a quarter?

A quarter is currently the longest period we have available and can be saved as a campaign to repeat automatically based on the time and date set by you. 

Do we have to change contents every week?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

How do you auto-fill the agents’ photograph like a placeholder?? And is there a list of all of the active pipe links?

If you click on the photo placed on the introduction panel, it would take you to a window, where you get to select a template, called “Sender’s photo”, this would enable the sender’s photo to be automatically filled into the template, based on the senders added to the campaign.

By default, the senders’ photos are automatically filled into the introduction template.

Regarding the ActivePipe links, please contact support@activepipe.com and they’ll assist you in getting your link.

Is there a weekly template….that could be generated weekly that has already content built from the Blogs etc.. so this gets sent automatically?

ActivePipe wants to provide you with the flexibility of choosing your own content based on your customer base and not share any content automatically in a random fashion.

The best practice would be to setup the template (which you can create using the create new email button in the emails section) and have a campaign running on a weekly basis and if the campaign is going out on Thursday, set yourself a reminder to update the content on Tuesday.

For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001265596-Send-an-email-to-a-single-contact

Can you please explain the url for the ‘free appraisal’ button

Please contact support@activepipe.com and they’ll assist you in getting the URL for the appraisal button. 

Where do you get the links for the ActivePipe free appraisal?

Please contact support@activepipe.com and they’ll assist you in getting your link. 

If I create and schedule for a monthly email…will ActivePipe replace the houses listed sold automatically?

Yes, so long as you have turned the Toggle Feed on and have selected for that panel to display sold properties in the panel settings. For more information take a look at these two articles, they explain the Toggle Feed as well as the property panel settings. 

https://support.activepipe.com/hc/en-us/articles/360000899996

https://support.activepipe.com/hc/en-us/articles/360001136795

Can we check if the email has been opened

Yes, to view who has opened your emails navigate to the ‘Campaigns’ page, select the relevant campaign in which the email was sent in and select ‘View Report’. From there you will have visibility over the number of opens, clicks as well as some other metrics. For more information please visit; https://support.activepipe.com/hc/en-us/articles/360001379456-Accessing-campaign-reporting

When you have a button – can you put in a phone number or email so it goes straight there? 

Yes, by using a mailto: link it allows your contact to email a particular email address instantly. As an example you would add this as the button link (but using your desired email address) – mailto:success@activepipe.com

Did you say that you would be able to send us a list of the activepipe links to put in the “Button” boxes?

Please contact support@activepipe.com and they’ll assist you in getting those links. 

How did you add the first name again please?

Follow the steps in this article to add first name placeholders, as well as any others you might like to use. https://support.activepipe.com/hc/en-us/articles/360000867895-Use-a-placeholder-to-personalise-your-email 

Hi, some articles say they’re not compatible with smart feed. Is there a way around this?

Yes, if you are looking to share articles from a different website, we need to make sure the website feed is RSS enabled.

If it the article is not showing up after pasting the URL link into the search bar, a quick email to the website owners asking them to enable the RSS feed, would easily be able to help you in sharing your intended article.

How do you link your YouTube account to ActivePipe?

Please contact support@activepipe.com and they’ll assist you with this quickly.

Would it be possible to select the recent properties sold in order to make it more personalised

Hi Fran, absolutely! If you click on the automated Property Feed, clicking on the Define button, takes you to an Advanced window, where you can click on the advanced tab and select your preferred time frame. 

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly

Is it possible to do a market update to vendors 3 monthly specific to their area?

Yes, you can create this. just use a property panel, filter it to show only sold listings that were sold in the last 90 days, then select match by city/suburb.

For more help, please please contact support@activepipe.com and they’ll assist you with this quickly.

Brokers: Turn Dead Leads Into Dollars

This week we’re hosting Craig McClelland, Vice President & COO – Better Homes and Gardens Real Estate Metro Brokers.

Craig discusses helping your agents down a qualifying lead path that has real ROI. All of your agents’ contacts – cold leads, online leads, open house leads, and sphere of influence will benefit from these strategies.

Recruit More Agents Right Now

In the coming months, success will be based on bridging social distance and building a strategy that’s right for you. Learn what you can put into place with top-producers from across the nation.

In this session, we’re joined by Brian Boero. Brian is the former president of Inman and current CEO of 1000watt, a creative agency focused on the real estate industry. Brian has extensive knowledge about delivering the right recruiting message with the right technology to attract the best agents for your brokerage.

Deliver Value with Email Marketing

You’ll leave this webinar with a clear strategy on how, as an account admin, you can use email marketing to be a powerful source of value for your business.

In this webinar we will discuss best practices and tips ActivePipe admin users can implement to send email marketing campaigns on behalf of their office, that cut through and provide your clients real value.

We will take you into ActivePipe platform to not only show you how to build your own best in class email marketing campaigns, but we’ll also show you a couple of our latest product features that we’re just releasing now!

Q&A

Can we create a template in the admin account and then share it to the individual salespersons account so it appears in their email templates?

How can I add a client that is not currently in the CRM feed?

  • You will need to add the particular contact into your CRM, they’ll then sync over into ActivePipe.

Will you have this session available to view somewhere ?

  • Yes, all of our webinars are recorded and shared with registrants as well as posted to our webinars page.

Is there a feature to see bounced back emails?

Under media – for adding video,  other than adding a YouTube video is there options to add other third party videos such as add inspect real estate? 

  • We currently only integrate with both YouTube and Vimeo, so it’s best to host your videos on either of those platforms. If you’re using another third party video hosting service that isn’t supported, adding an image with a link to the video is a good alternative option. 

Can we automate campaigns with articles, so that different articles appear each send? 

  • You can automate campaigns that include articles, however the articles are not dynamic and will need to be updated before each send.


Streamline Your Private Inspections

Public open homes may or may not be restricted where you’re based, either way, the numbers at open homes will be down (or non-existent). Private inspections will remain a critical tool for every agent.

In this webinar we’ll be joined by Courtney Hill from InspectRealEstate (IRE), we’ll show you how you can use our new feature to start booking more private inspections directly from your ActivePipe emails!

Together with our integration partners IRE, we’ll walk you through the new private inspection booking feature in your account and take you through the experience from your customer’s perspective.

To set up an account with IRE, simply click the button below to get in touch with their team!


Sign Up Now

Q&A

Can you link in a request inspection button for off market properties?

  • Yes you can, if there is not yet a page ready on IRE the contact will be redirected to a relevant page.

How do we have access to Activepipe?

  • If you are an IRE user without an ActivePipe account, you will need to set up an ActivePipe account to utilise this integration. Get in touch with success@activepipe.com to find out how. 

Do we need an IRE account to view inspection bookings?

  • You need an IRE account to direct your contacts to the IRE booking page. If you insert the Private Inspections link into your email and you don’t have an IRE account the contact will land on the default ActivePipe bookings page, any inspections booked via ActivePipe will be emailed to the agent and be visible in the ActivePipe dashboard.

How do we connect ActivePipe to IRE?

When will the ‘request an inspection’ integration be available?

  • The ‘Request an Inspection’ feature is live now!

Can you add these features to an existing template?

  • Yes, you can add the ‘Request an Inspection’ link into an existing email.

Are sms applicable to NZ?

  • Yes, IRE’s SMS functionality is compatible with New Zealand phone numbers.

Are the contacts being pulled from IRE?

  • Yes, ActivePipe has an integration with IRE to pull the contact data through into your ActivePipe account. To enable this please contact success@activepipe.com

Does this work with PM and Sales?

  • Yes, this integration works for both property management and sales.

Can clients who have registered their details for an inspection be automatically fed back into other CRMs like Agent Box?

Getting Started with ActivePipe

Just starting out on ActivePipe? Haven’t had a chance to get stuck in yet?
This 30 minute session is all you need to start generating immediate value.

Learn the basics on how to use ActivePipe, starting with helping you understand your audience (size, segments, contact data). You’ll then be taken on a tour of the dashboard so you can easily find your hottest leads and the properties they’re interacting with.

The questions asked by our audience during the live webinar have been answered below!

Q&A

When a person opts out is this just marked as ‘don’t send email’ in ActivePipe?


Data populated from my CRM has a salutation section, how does this filter into the auto generated emails?


Over what period of time does someone click on properties to be highly interactive?

  • Two weeks. So if a contact has not interacted with a property for two weeks, they will drop out of the highly interactive list.


Where is the training session again please?


“Recipient” of email is obvious but what exactly is the difference from “View” Vs “Clicks” under ‘email section’?

  • ‘Views’ or ‘Opens’ simply mean that the contact has opened the email. ‘Clicks’ means that the contact has clicked on something in the email such as a property or content article. For more information visit our Knowledge Base. https://support.activepipe.com/hc/en-us


Get Ready For The Rebound

Will you be a leader once the market rebounds?

In this 30 minute power session with Josh Phegan, he discusses the revolution that’s currently taking place in real estate, how to bring your pipeline forward and the steps to take to ensure you’re set up for success post
C-19.

Check out Josh’s upcoming events

Be sure to check out Josh’s upcoming live events and learn from the best.


SEE MORE Events

Q&A

When you say off market, do you mean show buyers the property before listing it?

  • With off-market you might list a property on your website but not on the property portals. So these are exclusive properties that can only be found by people visiting your site or when you send these listings to your contacts. Read our article on it here.


How many buyers should an agent be working with at one time?

  • On any campaign you might have 2-3 buyers that would want to make an offer or bid. But you may have 10-30 who might enquire. The ones that have enquired but not made any offline activity are the ones who will need extra service and calls over and above what you are sending them.


Lots of vendors don’t want to pay for marketing, what tools can be used to encourage them and get the fear out of the vendors? 

  • You need to get photographs, you need to make sure the property is positioned correctly on your website, and you need to have the tools available. So you can then go on to upsell the marketing with large, medium and small options.


What’s the best way to encourage the buyer to proceed without seeing the property when a tenant refuses access?

  • If the buyer wants to touch and feel the property, there’s not much you can do, so you will have to wait until an appropriate time. However, the tenant may be open to live streaming a walk through of the property.


Active Pipe question – can we see if someone forwards our emails?

  • We are working on expanding this functionality, however at the moment the only way to get an indication of this is the number of opens for a specific person.


As I have not really used ActivePipe actively, are you able to do some sessions on the very basics please?

  • Yes, we have a webinar on this topic next week on Wednesday at 11am. Register here.


Can we get some help creating templates?


The Content Your Clients Need Right Now

Providing your clients with relevant content is now more important than ever!

Special thanks to Kylie for making it to the webinar, after having her power cut off and having to drive in to town and stream the webinar from her car!

In this webinar Kylie Davis from HomePrezzo and Real Content along with ActivePipe CEO Ash, discuss how a strong content strategy can help you right now, as well why a long-term content strategy is critical to generating revenue.

Henry Osborne, ActivePipe’s Head of Customer Success will also walk you through how to implement those strategies using ActivePipe.

Power up your content strategy

Kylie and the team at Real Content have to put together a special offer exclusive to ActivePipe customers!

Target your ActivePipe personas with an on-demand stream of articles, designed specifically to nurture your contacts! Each article is written by a qualified property journalist that links back to a landing page in your branding, or can be copy and pasted to use as you please.

Your audience will love the useful tips and advice on buying, selling, renting, renovating and property market updates.


SEE OFFER

Q&A

For FAQ specifically for RealContent, visit this page.

How do I find out what subscription we have?


Where abouts in ActivePipe do we access this content?

  • You can access the content stream in your email builder in the ‘SmartFeed’ module. You can see this demonstrated by Henry in the webinar recording.


Is this Partica?

  • No, Kylie Davis is from RealContent. ActivePipe works with multiple content providers to offer content streams for our users.


How do we access the NZ specific feed?

  • The Australian and New Zealand content are not separated in the free feed. However, you can filter by NZ tags to access NZ specific content with the premium feed.

I do not seem to find the “real content” from ActivePipe. Is there anything for my admin to do to set it up for me?

  • This content stream has been added by default so there is nothing you need to do! If you’re having trouble locating it please reach out to success@activepipe.com

How do you change the category name? Can we write our own?

  • The communication categories are generally set at a brand level. You can create your own but please keep in mind these are client facing.


Will there be training video for admin accounts please?


If you do not have PREMIUM membership – where does the attached article land?

  • For the FREE content stream the full article is inserted into the email and the article does not link anywhere


Marketing 3.0: Applying Behavioral Intelligence to Real Estate

Travis Saxton of T3 Sixty talks about applying behavioral intelligence to Real Estate. Travis has 10 years of experience in residential real estate technology and has authored more than 10 reports and has spoken at nearly 100 real estate industry events.

How to Master Email Marketing

If there was ever a time to take your email marketing to the next level, this is it!

In this webinar our product experts Craig Whitfield and Sheree Davies, discuss best practices and tips ActivePipe users can implement to send email marketing campaigns that cut through and provide your clients real value.

Craig offers some guidance on how email marketing can be a powerful source of value for your business. Sheree will then take you into ActivePipe and show you how to build your own best in class email marketing campaigns.

The questions asked by our audience during the live webinar have been answered below!


Q&A

Can I schedule this to send on a different time to our normal weekly ActivePipe emails?


How do I send this as a recurring email? Do you edit the email or go through the campaigns list and edit it that way?

  • You can do it either way! If you’re entering via Campaigns, in the “Send Email” module, just click the Edit button next to your selected email.


Can you define your own listings?

  • Yes you can filter down to just an agent’s listings for a particular panel, find more information on this here.


How do we add our brand blog content or content from other websites?


Where can I change the CSS?

  • The templates in your ActivePipe account are based upon your branding and any supplied style guides, including your fonts, logos and colour palettes. As the email builder uses a very simple drag and drop editor we don’t expose the CSS or HTML. More information on this can be found here.

Can we insert a survey into an active pipe mailout?

  • You can link to a third party survey via a hyperlink or button – see this article for more info.


How do I connect my account to our YouTube channel?

  • If you have a YouTube channel, this can be integrated with your account through your account Settings menu. Within the Profile tab, there is a Links section where you can type in the address of your YouTube channel, and then save changes to connect this to your account. Once connected, every time you click “Choose Video” it will automatically bring up the clips from your channel. 


Do you have any suggestions on the number of articles or length of a newsletter?

  • Generally, we recommend keeping your emails concise, highlighting a few high quality articles or properties, rather than every single one. As a basic rule of thumb, if your email is getting clipped – it’s too long!


If I use content from a smartfeed are there restrictions on how I use it?

  • Content from third party blogs will require you to link back to the article on their website. Content from the Connect Your Community stream is owned by ActivePipe, which you are free to use as you please!


Can you edit the name of the email?

  • Yes – the name of the email is editable once you are in the email editor – right up the top.
    Notably, this is just an internal reference, as opposed to the Subject (also editable in the email editor, beneath the email name) which is what your contacts will see in their inbox.


How often are the articles updated?

  • New articles are added weekly!


For Australian content, is it state based or Australia wide?

  • The content is predominantly Australia wide, however there will be occasional state-based articles.


Where do we find the NZ articles in the Smartfeed?

  • The Real Estate Voice has a feed with articles specific to NZ which is available in your smart feed under ‘Office Content’. Most content in the other streams will be relevant to both Australia and New Zealand.


Are there any notes that can be accessed as a guide of what you are telling us?

  • Sure, we have a Knowledge Centre which has guides on how to do this and many other tasks you might want to do. You can find it here: https://support.activepipe.com/


Bring on the Bounce Post COVID 19

Verl Workman discusses four critical strategies that will put every agent, broker, and team leader in a position to take advantage of the post COVID bounce. Over the course of 20 years, Verl has delivered over 1,000 seminars, webinars, keynote addresses and motivational messages to professionals around the world.

For even more helpful tips, check out our COVID-19: Real Estate Response Plan and our white paper Digital Marketing in Real Estate: A guide to better ROI.

Register here for our next live Industry Insider Panel. We host top-producing real estate experts’ as they offer advice on building a strategy that’s right for you. Ask questions and get valuable feedback you can use.

How to Master Your Database

With social distancing in place, now’s the time to master your database and build long-lasting relationships.

Hosting this webinar is Craig Whitfield, he’s been with the ActivePipe team since the very beginning and over the years has helped thousands of agents unlock incredible value from their database.

In this webinar Craig will walk you through the basics of how to use ActivePipe to streamline your prospecting & nurturing. He has a wealth of experience in the real estate industry and a toolbox full of powerful tips and tricks.

The questions asked by our audience during the live webinar have been answered below!

We have My Desktop CRM. Can we send an email through AP to all our clients, or only the ones who have come into AP?

  • Yes, you can send an email to all your clients with ActivePipe. Get in touch with success@activepipe.com if you would like some help setting this up.

Is there a processes manual for Activepipe we can access?

  • Our Knowledge Centre is filled with guides to help you. If there’s anything you can’t find in there, you can get in touch with success@activepipe.com.

How do we send an email of existing properties to buyers?

We have a new agent in our team – how do we create an ActivePipe account for him?

  • New agent accounts are currently set up by ActivePipe support, if you have new agents coming on board, or any agents moving on, please email support@activepipe.com and they’ll take care of it for you. This functionality will be given to admins, in an upcoming product update.

Are we able to set the INTENTS?

  • In short, no. The intent panel is aligned with the data discovery survey we send out and the way we map people’s behaviour which is in line with general real estate interests.

With regards to appraisal requests does this get emailed to you if someone asked for one?

  • Yes, appraisal requests will be emailed to you and you can find them on your dashboard as well.

How do we sub classify groups i.e developers, investors?

  • We integrate with your CRM, so if you have contacts classified that way in your CRM, then you can send to those audiences in ActivePipe.

How do we get Open Inspections invites to still generate weekly while we are restricted with not being allowed to promote set OFI times?

  • You can re-write the OFI reminder email and populate it with properties where there is an open for inspection time. The OFI email has been paused as a protective measure but you can turn it back on, simply get in touch with success@activepipe.com.

Does ActivePipe update our CRM or do we need to do that from the info AP gives us?

  • We do push back data to several CRMs, however not every CRM allows us to do this. In these cases it will have to be done manually.

Please walk us through loading a video?

Could we have some training on sending out our own newsletters etc using your templates in ActivePipe ?

Due to covid-19 we are in lockdown. Any templates to be sent to the audience to see if they are interested to have a virtual appraisal?

  • We don’t have templates for this, but you can create this email yourself and send it to your audience. Check out our webinar for best practices on how to do this.

Is there a way to attach a document to an email?

  • Attaching documents doesn’t work well with marketing automation. The best way to send documents is to host it on your website and link to it.

Can you please clarify GEO updates, is that do to with a suburb they wish to live in?

How to use content to connect

Providing your clients with relevant content is now more important than ever!

In this webinar we discussed how agents can be communicating with their clients to build relationships that will set them up for success both during and post COVID-19.

Hosting the webinar is Ash Farrugia, CEO of ActivePipe who highlighted why content is going to be so important in the next 90 days. Our guest speaker and content expert, Fiona Okeson from Partica, gave some practical tips on how to approach communications with your community. Whilst Henry Osborne, ActivePipe’s Head of Customer Success presented how to implement those strategies using ActivePipe.

The questions asked by our audience during the webinar have been answered below!

A Message from Fiona

We are happy to offer all ActivePipe users a 20% discount, should you wish to purchase any articles for use on your own website. To activate your Partica.com discount, login or create your free Partica account and add an article of your choice to your shopping cart. Don’t check out straight away, but email fiona.okeson@partica.com so your 20% discount can be applied before finalising your purchase. Your 20% discount will be in place until June 30, 2020 – that’s almost 3 months of discounted articles ready to use.

Q&A

  • Is the Real Estate Voice content relevant to NZ audiences or just Australia?
    • Yes it is. There will be new and current NZ content added in coming days, and there are also articles relating to buying, selling etc that will be useful across both the NZ and Australian markets in the Buying, Selling, Management and Renting sections.

  • Can we edit the content from the Real Estate Voice?
    • The quick answer is no as the content on The Real Estate Voice is free. 
    • We ask that any shares via email and social media link to the original article on The Real Estate Voice.
    • For content that can be edited and posted on your own website blogs, simply visit www.partica.com and purchase/download the original article. The average price for an article is $50 and in some cases the article is already free so have a look and see what you can find to suit your needs.

  • Is the content specific to local states?
    • At this stage, the content on The Real Estate Voice mostly relates to the national agenda, however we are developing content to suit each AU state. Happy for you to get in touch with Fiona (fiona.okeson@partica.com) to discuss what you require to suit your needs.

  • What are the qualifications of the people who do write this content?
    • All real estate content is professionally produced by either current or past property journalists. We also source content from other media sources to make sure content is of high quality. 

  • Can we upload the articles to the blog section of our own sites and link to them there?
    • As the content from TREV is free, we’re asking to link to the original article on TREV. For content on your blog, where you can download, edit etc, you can purchase it through Partica.com and edit it to be your unique article.

  • How do you set up a new template if you don’t want to use any of the ones already there?

  • I create email content for a team of 4 salespeople – can I duplicate the ‘email’ from one active pipe account to another? or do I have to create it in each account?
    • If you have Admin access you can simply create the email once and send it on behalf of all 4 agents. If you don’t have Admin access it needs to be done separately in each account. Please reach out to success@activepipe.com if you would like to enquire about Admin access.

  • What if I want to write my own article. Do I just create by dragging a panel and then write my own?
    • Yes that’s correct, I would suggest using the Text & Image panels:

  • Will this be sent to “Unsubscribed” contacts in our CRM?
    • No emails will be sent to contacts that are unsubscribed in your CRM. The subscription status from your CRM will be mirrored in ActivePipe.

People-Based Marketing

Tom Flanagan is Chief Innovation Officer for The Group, Inc. and oversees marketing, technology, and relocation. Tom was previously a syndicated columnist for Inman News. His column explored the best practices and trends in website design, mobile applications, and online services that real estate companies can use to grow their businesses and run them more efficiently.

Tom discusses proper marketing etiquette during a crisis, marketing automation and how to leverage data during online spikes.

For even more helpful tips, check out our COVID-19: Real Estate Response Plan and our white paper Digital Marketing in Real Estate: A guide to better ROI.

Register here for our next live Industry Insider Panel. We host top-producing real estate experts’ as they offer advice on building a strategy that’s right for you. Ask questions and get valuable feedback you can use.

3 Things Agents Should Do Now (COVID-19)

Gregory Smith is the Broker Owner of RE/MAX Alliance and Team lead for BoulderHomeSource.com.

Aaron recently caught up with Greg to discuss what he believes are the three keys to success during the current crisis.

Lead, listen & be fabulous in every interaction you have. This is a time to be putting in the extra mile with everything that you do.

For even more helpful tips, check out our COVID-19: Real Estate Response Plan and our white paper Digital Marketing in Real Estate: A guide to better ROI.

How Agents Should Respond to COVID-19

In our first edition of Industry Insider, Ash chats with renowned real estate trainer Josh Phegan about the current state of the real estate industry and how best to tackle some common challenges being experienced by agents.

For even more helpful tips, check out our COVID-19: Real Estate Response Plan and our white paper Digital Marketing in Real Estate: A guide to better ROI.