“ActivePipe's insights are incredibly powerful for my business”
How did you communicate with your contacts prior to ActivePipe?
We have approximately 7000 contacts in our database. Prior to ActivePipe we used mass-communication through our CRM provider and it took a lot of effort. It was labour intensive and really difficult to keep coming up with ideas ourselves. It’s not like that with ActivePipe.
Before ActivePipe, each agent was doing their own thing which was eating up a lot of time and lacking consistency. Our emails used to get a lot of unsubscribes. We don’t see many of them these days.
Can you summarise your experience with ActivePipe so far?
It’s amazing to see people who are actively looking at properties appear on our dashboard. It’s so easy to forget about these contacts when we are busy, but with ActivePipe, we don’t just know they exist, they are obvious leads for us to chase up.
We’ve received 13 direct appraisal requests since we started using the technology last year and that’s really helped us save time prospecting.
How has ActivePipe’s Data changed the conversations you are having with your contacts?
Intent data is very new to us in the office and we are only just starting to jump on those opportunities. We’ve had 238 people update their profile and let us know if they are looking to upsize, downsize or invest. As there are only two people in our office, these insights are incredibly powerful. They save us time and give us a conversation starter.
What would you say to agents considering giving ActivePipe a go?
I would tell them that ActivePipe is a very powerful tool. As agents, we have so much to do throughout the day. If you know you’ve got communications coming out from ActivePipe every week, that’s one less thing you have to worry about. It’s like we have an extra set of hands in the office.