Jill Nicholson
“What attracted me to ActivePipe was the user-friendliness and flexibility it offered. I thought this would be a wonderful tool for our agents.”
Jill is the Marketing Project Manager at Robinson Sotheby’s International Realty, they’ve recently made the switch to ActivePipe. Here is what she had to say about their experience!
“Robinson Sotheby’s International Realty switched to ActivePipe at the beginning of 2020. What initially attracted me to ActivePipe was the user-friendliness and flexibility it offered. I thought this would be a wonderful tool for our agents to use very effectively with little or no assistance from our support staff, giving them much greater control and autonomy. What I wasn’t expecting was how much I would enjoy using it myself. As a member of our company’s marketing team, I was proficient and very comfortable using our old email marketing app, but ActivePipe has proven to be even easier and faster to use. It’s actually really fun!”
“It’s been great for our recruiting drip campaign. I’ve been able to build a wide variety of emails with lots of different content including videos and animated GIFs. Using the ActivePipe analytics, I can quickly determine which features our audience is engaging with the most.”
“Several of our agents have been using ActivePipe in impressed ways. It’s been really inspiring to see how they’ve been developing their own email campaigns. One of our agents, Billy Belshaw, has created his own newsletter called “Market Watch” and it looks amazing! He really likes the Smartfeed feature and uses it in his newsletter. He also created a set of his own customized and very professional templates for Open Houses, New Listings, and more.”
“Another one of our agents, Connie Greene, loves that the ActivePipe property feed includes all of the our agents’ listings — not just hers. She uses ActivePipe to create “new listings in your neighborhood” emails that include her listings in a particular neighborhood, plus our other agents’ listings in that same neighborhood. Connie said right after she sent out the first one of these emails, she heard back immediately from a few of her contacts who told her how much they appreciated knowing about the other homes available in their target neighborhood.”
“I’m really glad we made the switch to ActivePipe. Our marketing department no longer receives calls from frustrated agents struggling to find the right template or edit the right information in an email. But most of all, I have enjoyed seeing how much creativity our agents have now that they’re using the right tool!”
