Scaling Ray White Canberra

With ‘customer first’ as one of their core values, Ray White Canberra was looking to bring in a system that could ramp up their client experience without creating more work for the team.

Founder and Chief Operating Officer, Scott Jackson saw an opportunity to deliver significantly more value to their customers with marketing automation. This is where ActivePipe came in. Since implementing ActivePipe, the team at Ray White Canberra send 884,000 automated emails a year & have generated 383 appraisal requests.

These results are achieved by a single team member spending just 45 minutes a week. This leaves more time for agents to spend face to face with clients.

The Strategy

Automation

Ray White Canberra uses ActivePipe largely out of the box and follows a ‘keep it simple’ approach.

With this strategy, agents use ActivePipe’s pre-built email journeys such as targeted weekly listing emails and then follow clients up with reminders about upcoming ‘open-for-inspections’ for properties of interest. These kinds of emails keep prospects informed on what’s happening in the market.

Off-Market Sales

The agents at Ray White Canberra create a sense of exclusivity with their mailing list by sending their contacts off-market properties that can’t be found elsewhere. This strategy has driven an increase in the volume of people attending inspections and has given their vendor clients the option to save around $3000 per campaign.

Data Hygiene

Scott Jackson & the team use ActivePipe’s data discovery surveys to drive appraisal requests and keep their database up to date. Each quarter their contacts are prompted to update any details that may have changed such as an address, as well as any change in property preferences. This process ensures clients always receive information that is relevant to them and also generates a consistent stream of appraisal requests and intent leads for agents.