New Ways to Personalise, Locate, Engage, Automate

New Ways to Personalise, Locate, Engage, Automate

Imagine finishing a long hard day at work, going home, sitting down to your dinner, and spending a couple of hours sending emails.

If you’re an agent, you don’t have to imagine. That’s a reality.

For the ever-busy agent, we’ve put together a few simple tools that, when combined, will help you save hours of admin work without making you sacrifice quality relationships.

We’ve looked to the frontier of science to create new features that will help you cut through and get to your customers.

Better Results with Personalised Subject Lines

Have you ever had the experience where you’re talking to someone right in front of you, but you can’t ignore a conversation that someone is having on the other side of a crowded room?

Most people have.

This happens because of something called the cocktail party effect, where our brains can focus on sound to give us the info that’s most relevant to us.

A similar thing happens with your contact’s inbox.

The average person receives 90 emails per day.

Like you, your contacts are busy, and they are probably going to ignore a lot of their emails. Even if you’ve made an email with great content that they’ll love, you still need to make them open it.

That’s why we’ve now made it possible for you to include placeholders in your email subject lines.

Insert a contact’s first name in the subject line with placeholders and your email becomes the first thing they notice when they open their inbox.

Cut through all the noise when you learn how to use placeholders in subject lines.


Engage Your Vendors with Property Profiles

Computers do most things better than paper. Communication, time management, and admin have all become a million times easier and quicker with computers.

Still, there are some things which computers just can’t replace. Computers are distracting, and they can take away from the intimate professional relationship you have spent cultivating with your vendors.

Studies show that just thinking about your phone, even when it’s not around, can distract you from what you’re doing.

That’s why we’ve made your property profiles printer friendly. Your properties can now be turned into beautiful paper handouts, making them an invaluable resource.

Show your vendors how many people are interested in their property because of you and turn every vendor into a customer for life.


Pair Vendors and Buyers

Property is the most expensive purchase many people will make in their lifetime. The price makes buying property risky.

Experts in behavioural finance say that a thing called familiarity bias makes people avoid risk and become uncertain when it comes to investing.

This affects how you sell.

That’s why we’ve introduced location testing, which makes it so that people only receive properties in their local area or city.

By only serving familiar properties from the local area, you bypass the mental barriers that can block an otherwise sure thing!


Automate Your Welcome Emails

Sometimes we don’t need to use science and research to see what the market needs.

This new feature is just plain common sense.

When you upload your database into ActivePipe you can now automatically send a welcome email to all those contacts.

This will put you front of mind and start conversations with your database.

That’s more of an art than a science.

Let us show you how.



John McClumpha
John is a self confessed geek and design guru. His expertise lies in UX and product design for the development of online solutions. With over twenty years experience in the industry, John believes that simplicity is the key to connecting people to technology and technology to the world. Outside of ActivePipe, John keeps busy with award-winning photography and riding his Harleys.