Last week I was sitting in a boardroom in San Francisco waiting to demonstrate ActivePipe and our products to a group of real estate agents and their marketing teams.
I’ve dealt with some tough crowds before but they were nothing compared to these agents. I was going to have to bring my A-game to turn those straight lips into excited smiles.
I got to the end of my skit; I told them about our company and what we do and how quickly we had been adopted by some of the biggest real estate networks in the country.
On my way out a young lady approached me. She laughed and shook my hand and said,
“This is wonderful. I thought I was going to be sitting through another boring email marketing presentation. You surprised me”.
When I got back to the hotel later that evening her comment came back to me. How many people hear “email marketing for real estate” and think the exact same thing?
Here is what sets ActivePipe apart from every other email builder in the industry:
ActivePipe is Personal
Some people think we’re the same as other e-marketing platforms that do nothing more then send out generic emails. We’re much more than that! With ActivePipe you can personally curate the content of your emails so that no two campaigns are ever the same. You can drag-and-drop blogs, images and videos to create bespoke emails that make your contacts say ‘Wow!’
ActivePipe is based on a hierarchical system
We provide marketing automation solutions for big businesses at a local level. This ensures there is brand consistency across the entire network, maintaining the same look, feel and customer experience across all offices.
ActivePipe’s analytics are local
Our analytics are meaningful. We don’t just throw numbers at you, we classify contacts as high value or up-and-coming based on their interaction with your emails. This information gives agents insight into their contacts interests and helps them build a relationship with them.
ActivePipe is built specifically for real estate
All our features have been designed with current real estate agents to facilitate negotiations that take place in the real world. We help them streamline their day-to-day business by integrating with their CRM and effortlessly incorporating property and contact data into their campaigns.
ActivePipe sends surveys that give real estate agents insight into their contact’s property interests
ActivePipe profiles new and existing contacts to discover their property interests. This profiling is continuous and based on their behaviour and interaction with your emails.
ActivePipe unlocks the potential in your database
ActivePipe is in regular contact with your contacts and picks up on their changing behaviour. Agent’s often report being surprised by the names that pop up in their call lists, proving that ActivePipe goes a long way towards connecting their new and old database.