Email Marketing for Real Estate Agents
Activate Your Pipeline
Predictable leads. Profitable follow-up. Backed by a decade of results.
Cold Databases Cost Millions
4.5% of an agent’s database will transact this year.
That’s 135 opportunities waiting in a 3,000-contact list – if your agents follow up.
Most don’t. You blink. The lead’s gone. And so is the listing.
ActivePipe gives you back control.
- Spot hot leads
Get alerts when contacts click, view or engage. - Match clients to homes
SmartMatch sends listings based on real interest. - Automate follow-up
Trigger emails after open homes, new listings, & more. - Save time
Keep agent databases warm consistently. - Track agent performance
See who’s following up and who’s not.
Built for Real Estate Pros
Principals
Scale follow-up.
- Track agent follow-up
- Keep every contact warm
- Lock in branding
- See what’s moving the pipeline
Agents
Win time back.
- Automate follow-up and alerts
- Send listings clients actually want
- Stay top-of-mind with every contact
- Win trust with consistent value
What’s Included in
Real Estate Email Marketing Software
Smart property alerts
Behavior-triggered emails
Drag-and-drop builder
Pre-built, branded campaigns
Hot lead alerts
Agent engagement tracking
Backed by Real Results
Backed by Real People
“ActivePipe is an alert system. It alerts you to possibility.”
Edward Smyth
NGU Real Estate, Gold Coast
Your Real Estate Email Marketing Questions, Answered.
What is email marketing, and how does automation help?
Email marketing is sending targeted messages to your clients or leads to build relationships and grow your business. Email marketing automation means the platform sends the right message at the right time—like a welcome email or rate alert—without you doing it manually every time.
What’s the best format for an email marketing campaign?
A great email marketing format is simple, clear, and mobile-friendly. Use a strong subject line, a short message, and one clear call to action. Most email marketing platforms include ready-to-use templates that make this easy.
What are email marketing templates, and how do I use them?
Email marketing templates are pre-built email layouts you can customise with your own content. They help you send polished, on-brand messages fast, without needing design skills. The right platform will offer templates for campaigns, newsletters, alerts, and more.
What should I look for in email marketing software or tools?
Look for email marketing software that offers automation, easy-to-edit templates, contact targeting, campaign tracking, and CRM integration. Good tools help you save time and get better results from your database.
Does ActivePipe offer email marketing services in Australia?
Yes! ActivePipe is trusted by real estate and mortgage professionals across Australia. Our email marketing platform comes with automation, smart templates, and local support so you can run better campaigns without the hassle.
Let’s Get the Pipeline Moving
The leads are in your database. It’s time to convert them.