“Active Pipe has more than covered itself, for sure.” – Annette Neil, Sales Director, RealWay Property Partners
RealWay Property Partners, a 13-year-old boutique brand in Toowoomba, QLD, had a problem.
Database communication was time-consuming and inefficient.
The office, staffed by 12 agents and evolving from a principal-led model to an individual-agent model, was sending weekly newsletters via Rex’s native email system, but each agent had to build their own emails, making engagement difficult to track. While the database stored reminders for past appraisals, there was little ongoing communication.
Annette Neil, Sales Director, had seen a better way. With 10 years in the industry and prior experience using ActivePipe, she knew what the system could do. They implemented ActivePipe in December 2024.
Now, agents no longer build emails from scratch. They run a weekly newsletter using templates alongside automated campaigns.
Associates can create suburb-owner updates themselves — “it’s a 10-minute job”, says Neil— while admin has clear visibility of what’s been sent, who’s engaging, and how the database is performing.
“I can tell agents, ‘This person viewed your property six times—maybe reach out,’” says Neil. “You can actually see who’s looking at what.”
That level of visibility wasn’t there before. Now, it’s clear, actionable, and easy to use.
Importantly, RealWay didn’t lose its distinct approach to communication. “We’re anti-agent—very relaxed, relatable. We don’t use jargon. We keep it down-to-earth.”
That voice now runs consistently across all channels, including targeted campaigns based on buyer behaviour. Now, anyone who checks into an open home is tagged as a current buyer and sent relevant opportunities. One campaign for a conjunctional listing, sent on a Friday, resulted in an offer by Monday.
Since implementing ActivePipe, the return has more than covered the cost.
With over 1 million emails sent, RealWay has built consistent visibility across its database. Appraisals generated from quarterly market reports have already converted—or are expected to convert—into listings, while off-market campaigns have directly generated sales.
The team isn’t stopping there.
RealWay manages 1,250 rentals and plans to grow this area. They’ve completed a full landlord audit, tagging everyone ahead of launching a weekly newsletter, alongside a softer, information-first approach to nurturing those managed by other agents.
“I just love utilising all the bits and pieces and automating things, getting it to work for us,” says Neil.