Contact Intent: Building the Database of the Future

Why do agents go through the effort of surveys, cold calls and chasing people down for face-to-face conversations?

It’s not for fun.

Back in the old pen and paper days this was the only way to grab essential information about your contacts. While these methods are still important, they need to be enhanced with something extra if you’re going to be Agent #1 in the modern market.

Our new and improved Contact Intent feature is the powerful solution that gives you up-to-date insight into what your contacts are going to do next.

Contact Intent predicts your contact’s behaviour and displays easy-to-read tags so that you know exactly what to do next.

The different Contact Intent tags are:

  • Upsizer
  • Downsizer
  • First Home Buyer
  • Investor
  • Loan Lead
  • Potential Seller

 

Easy to Use

The tags are super straightforward and easy to use.

For example, if a contact has an Investor tag, you know they are worth chasing for the property management side of your business, while the Potential Seller tag helps you beat other agents to new properties before they go on the market.

Eventually you’re going to wonder how you ever lived without this information. That’s why Intent tag summaries appear on the Dashboard as soon as you log in.

From there, you can view a list of contacts who belong to each category.

It’s simple: Just click on any tag.

From there, you can click on any Contact Intent tag to see which contacts belong in each group.

This gives you a foothold for the type of relevant and personal conversations that add value to your database.

How do we do it?

These tags are our secret herbs and spices, so we can’t exactly tell you the recipe.

What we can tell you is that ActivePipe has recorded over a billion contact interactions. By using machine learning to identify you contacts behaviour, we prioritise the leads that put you in touch with the right contacts at the right time. This way you have more room in your busy schedule to have quality conversations that are so important for developing your personal brand.

The information from Contact Intent updates every 12 hours, so that you know you can act in confidence when it comes to your buyers, sellers and investors.

You always have the final say and full control over how your database is labeled and used with ActivePipe. In the end of the day, you’re the expert, so our software listens to you above all else.

The Takeaway

Modern technology gives agents the ability to understand their database like never before. It’s an exciting time, where agents have access to all sorts of tools that people could never have dreamed of in the past.

Jobs that once took hours now take mere seconds.

It’s no wonder more and more modern agents are using the modern tools to turn contacts into customers for life.

 


 

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Sebastian Rumore
Sebastian Rumore
From humble beginnings as an illiterate baby, Sebastian Rumore has developed over 25 years to become ActivePipe’s product marketing coordinator. Passion for language meets an interest in tech: Sebastian makes it his mission to produce writing that is clear and concise. He values open access to information and is a proud member of Wikipedia and Mozilla. Enthusiasm for grammar is both his greatest weakness and his optimal strength.

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