White Paper: Digital Marketing in Real Estate

Real Estate shifts to digital

As the real estate industry grapples with the need to rely less on face-to-face interactions to limit the spread of COVID-19, the shift towards digital channels has been accelerated.

Digital marketing will be essential for agents to drive revenue and value for clients, even while maintaining social distancing. To this end, we’re excited to publish our new white paper Digital Marketing in Real Estate: A guide to better ROI.

The industry-first paper showcases how digital marketing is playing a pivotal role in transforming the real estate industry, and guides real estate offices on how to optimise their digital strategies to achieve a better ROI and an improved customer experience.

Clarifying digital marketing in real estate

We created this white paper to analyse and compare the pros and cons of different digital marketing channels, but more than that, we wanted to put into context how marketing strategies align with the behaviours of the top-performing agents. What are the best agents doing to win more listings? By capturing those insights in a single report, we hope to simplify what can be a very complex topic for real estate decision makers.

There are a lot of options for agents in regards to building their brand and winning more business, but we believe there’s a level of confusion as to what delivers the best outcome. I spoke at List, Sell, Negotiate last year where we polled the audience, asking what they think delivers a greater ROI, social or email? Staggeringly, 81% answered social. The truth is, email has an ROI of 42x that of social.

Digital Marketing ROI Graph
Source: Digital Marketing in Real Estate: A guide to better ROI

With this report we offer real estate agents a proven approach to generating more revenue, including how to unlock the hidden value in an agents most powerful asset — their database.

Real estate offices looking to drive revenue and better value for clients can download the whitepaper here. 

In the news

Pros and cons of digital marketing channels revealed

A new white paper has offered insight into how agents can reap the benefits of digital marketing channels — and what they should be wary of.

Realestatebusiness.com.au

Study Tells Real Estate Agents: Use Email, It Works

Email produces the best ROI — $42 for every dollar spent, according to Digital Marketing In Real Estate—A Guide to Better ROI.

Mediapost.com

Digital marketing will prove essential for real estate agents

As the real estate industry grapples with the need to rely less on face-to-face interactions due to the spread of COVID-19, the shift towards digital marketing has accelerated.

Realestatebusiness.com.au

Two ActivePipe leaders make it into RISMedia’s Newsmakers 2020

Congratulations to CEO Ashley Farrugia and CRO Mike Feller for being named among RISMedia’s Top 300 Newsmakers of 2020! 

The 300 Newsmakers are separated into different categories based on their accomplishments in 2019. The list is aimed at highlighting those within the US real estate industry who dedicate their lives to raising industry standards for both professionals and consumers dealing in real estate. They’re innovators, inspirers and leaders who pave the way of the future.

Ash has been named a Trailblazer in the industry, recognised as being an agent of change by way of the continued expansion of ActivePipe into the US and the development of strong industry relationships. 

Whilst Mike, tasked with spearheading ActivePipe’s entrance into the US market and building business, has been listed among the Futurists who have been highlighted for their forward thinking. 

We feel a tonne of pride when we see members of the ActivePipe family being recognised for their hard work, although these are individual awards, I can say with confidence that they’re a testament to the dedication of the entire company working towards a shared goal.


ActivePipe & 1000watt Revolutionizing Broker Recruitment

How do you stay in touch with your top recruitment prospects?

What are you doing to make sure your company stands out from the crowd?

1000watt, a creative agency based in Oregon that’s dedicated to servicing the real estate industry across the US, has agreed to partner with ActivePipe in developing and providing a recruitment marketing solution like no other.

Recruitment is a huge aspect of life in US real estate, but for some time now, little effort has been put into implementing a modern, effective digital strategy geared for bringing in top talent.

We’re here to change that.

So what can agents & brokers get out of this partnership?

The 1000watt creative team will work with you to develop a compelling story for your recruiting whilst keeping it all on brand, they’ll then write the emails and web copy you need to bring it to life.

ActivePipe is then utilized to build and deliver your messages with our smart, automated email system ensuring you get the right message, to the right people, at the right time.

By combining the creative talents of 1000watt with our industry leading marketing software, we’re able to provide you with a comprehensive recruiting solution that enables you to secure top performers.

To learn more about how we can reinvigorate your recruiting and help your brokerage leap ahead of the competition, get in touch with us today!

How to Grab Attention in Your Contacts’ Inbox

You’re more likely to get high engagement from an eye-catching email that uses more images and fewer words.

ActivePipe Head of Design, Adam Boal, talks about the the importance of good design in real estate, becuase of how it can improve a customer’s feelings towards your communications and brand.

“Humans are highly visual creatures, and an image can call to mind all manner of emotions and responses.”

Basically, he’s saying a well designed email makes a good impression so that you can build a positive relationship with your contacts.

That’s why we’ve improved two new features to make it easier and quicker to customise your emails.

Turn every email into clickbait with Property Image Customisation and SmartFeeds Favourites!

 

Property Image Customisation

The Property panel can now be customised with different images.

Simply add a Property panel to an email and choose a property to display. Then, you can change the display image when you:

  1. Select a Property panel by clicking on it.
  2. Click the property icon: blue property icon. This will open the Image Library.
  3. Click on your preferred image to select it.

 

Add Extra Property Images

You are able to post multiple property images for a single listing when you use the feature Property panel.

To add more images, select the feature Property panel, then:

  1. Click on the options icon: green options menu icon. This will open the Options Window.
  2. In the Layout tab, click on the Additional Images drop list. Select the number of images you want to display.
  3. Click the Save button.

The Property panel will automatically load pictures for you. You can change these images if required.

 

Save Your Favourites

ActivePipe SmartFeeds makes it easy to share web content. SmartFeeds automatically loads an article title, description, image and a call-to-action button; designed to improve contact engagement with your emails.

Now, SmartFeeds Favourites allows you to save your most used websites and blogs so that it’s quicker to access articles the next time you’re building an email.

To add a favourite feed to your account:

  1. In the Feed Engine, type the URL (e.g., www.activepipe.com) and hit enter.
  2. Select the ‘Add to favourites’ link. This will allow you to rename that feed.
  3. Hit enter to save.

This feed will now be saved to your account.

Favourite websites can be accessed anytime by opening the Feed Engine.

 

Try it for Yourself

Property Image Customisation and SmartFeeds Favourites are here to make your life easier. Login to ActivePipe now and create the beautiful emails that your contacts love to receive.

ActivePipe Year in Review, 2018

It’s gotten to that time where you look at the calendar, realise that it’s only five days until Christmas, and wonder where the year has gone.

2018 has been an amazing year, strength to strength, and we wouldn’t be here without our users.

Thanks for making 2018 a top year.

This one’s for you!

 

In Reflection

It feels like yesterday, not last year, that I was writing the 2017 ActivePipe Year in Review.

This year we’ve launched in the US, built our global support team in Cebu and expanded into the finance industry. That’s on top of all the new features and improvements to the platform.

When roughly 50 per cent of startups fail in the first five years, it makes me proud and excited that we are still growing rapidly into our fifth year, with many new prospects on the horizon.

This comes down to much more than a great product.

I’ve spoken before about the importance of promoting a positive work environment to inspire your team, and I wasn’t blowing smoke. I meant it when I said that leaders need to inspire a sense of purpose in their staff if they want to maintain a culture of success as a business grows.

Our team has tripled in size this year, which has introduced a lot of new members to our ActivePipe family. Rapid expansion comes with its own set of challenges, but the new members of the team have brought different experiences from different backgrounds in different industries.

This diversity of perspective is something that makes us challenge each other and makes ActivePipe such an exciting and interesting place to work.

I can’t wait to show you what we’re bringing you in 2019.

How Was Your Year?

Many of you have absolutely crushed 2018. The ActivePipe Dashboard gives us insight into the workflow of our users and has shown us a lot of people with really impressive results.

This has helped us find a tonne of agents who are doing spectacular things with the platform, and has lead to some great conversations.

Among others, it alerted us to the Ray White Sandringham team, who won 17 appraisal request in their first 24 hours with an ActivePipe account!

Well done to all of those teams who have managed to save money on their path to more listings and more sales.

Not all of you will have had the greatest year. We all have our year that we think of as a ‘bad year’, but it’s important not to focus on the negatives. Instead, recalibrate and prepare for opportunities to come.

A wise man once said:

“Life can only be understood backwards, but it must be lived forwards.”

Get excited for the opportunities that are waiting just over the horizon and get ready to make next year a success story.

Make 2019 yours.

We’re right here with you.

 

Your Say

We’re collecting the greatest stories from real estate in 2018 to create a follow-up article! This is a great opportunity for you to share your experiences from the year with the rest of the industry.

This could be something you’ve learned, the things you’ve overcome or stories about your contact relationships. This could even be a funny story from an OFI or your office.

Get in touch, because we want to hear from you!


GET IN TOUCH

ActivePipe Joins Berkshire Hathaway HomeServices Fox & Roach, REALTORS® in New ACE, Agent Centre for Excellence

Award-winning real estate marketing automation platform ActivePipe, has joined forces with Berkshire Hathaway HomeServices Fox & Roach, REALTORS® as part of their newly launched state-of-the-art marketing technology platform, the Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Agent Center for Excellence (ACE).

As part of the ACE package, which seamlessly integrates multiple best in class marketing technologies into one cutting edge platform, ActivePipe allows Berkshire Hathaway HomeServices Fox & Roach, REALTORS® agents to create powerful email drip-campaigns with built-in automation and property integration.

With ActivePipe, brands can now implement a ‘tiered-down’ approach, the first of its kind. Centralized communications can be deployed from the brokerage level, delivering a cohesive message through their local channels. These emails take seconds to create, thanks to ActivePipe’s easy-to-use email builder.

“We are proud to be part of the ACE initiative alongside the other best-of-class technology platforms,” said ActivePipe CEO, Ashley Farrugia. “Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is an exceptional group, and with ActivePipe, their agents will be given the tools to send intuitive emails that discover hidden opportunities in their databases, resulting in more listings and higher commissions. It’s a revolution.”

The ACE platform is designed to be agent focused and data-driven, delivering powerful CRM, lead management, listing alerts, digital marketing tools and agent intranet from one centralized portal.

“After nearly two years of research, we realized investing in a best-in-class approach was the only way to continuously provide our agents with the most advanced technology to maximize their business,” said Rajeev Sajja, Vice President of Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, REALTORS. “We are genuinely committed to providing best-in-class tools and services to our agents to service their clients through innovation and key partnerships in the industry. As agents begin utilizing ACE, they will find running their day-to-day business is easier, more effective and highly efficient.”

The official rollout of ACE will begin in the Lehigh Valley, Pennsylvania area throughout December 2018. By January 25th, all 5100 Berkshire Hathaway HomeServices Fox & Roach, REALTORS® agents throughout Pennsylvania, New York and New Jersey will have access to ACE.

About ActivePipe:

Unique within the real estate space, ActivePipe integrates live property feeds to present tailored recipient-specific content. ActivePipe helps brokerages and agents in identifying and converting potential buyers and sellers by managing the communication journey with all prospects, at scale.

Its drag-and-drop email editor allows for easy and instant blog and video incorporation, creating a seamless nurture program across all stages of the real estate lifecycle.

ActivePipe has established a rapid paid penetration across US, UK, New Zealand and Australian real estate offices in its short history in market. The ActivePipe platform complements all popular real estate CRM platforms by bringing static data to life. Agents can now identify and profile the clients most active, allowing agents to focus and prioritise those clients that are showing signs of transacting in the immediate future.

For more information, speak to a member of our team here.

New Ways to Personalise, Locate, Engage, Automate

Imagine finishing a long hard day at work, going home, sitting down to your dinner, and spending a couple of hours sending emails.

If you’re an agent, you don’t have to imagine. That’s a reality.

For the ever-busy agent, we’ve put together a few simple tools that, when combined, will help you save hours of admin work without making you sacrifice quality relationships.

We’ve looked to the frontier of science to create new features that will help you cut through and get to your customers.

Better Results with Personalised Subject Lines

Have you ever had the experience where you’re talking to someone right in front of you, but you can’t ignore a conversation that someone is having on the other side of a crowded room?

Most people have.

This happens because of something called the cocktail party effect, where our brains can focus on sound to give us the info that’s most relevant to us.

A similar thing happens with your contact’s inbox.

The average person receives 90 emails per day.

Like you, your contacts are busy, and they are probably going to ignore a lot of their emails. Even if you’ve made an email with great content that they’ll love, you still need to make them open it.

That’s why we’ve now made it possible for you to include placeholders in your email subject lines.

Insert a contact’s first name in the subject line with placeholders and your email becomes the first thing they notice when they open their inbox.

Cut through all the noise when you learn how to use placeholders in subject lines.


LEARN HOW

 
Engage Your Vendors with Property Profiles

Computers do most things better than paper. Communication, time management, and admin have all become a million times easier and quicker with computers.

Still, there are some things which computers just can’t replace. Computers are distracting, and they can take away from the intimate professional relationship you have spent cultivating with your vendors.

Studies show that just thinking about your phone, even when it’s not around, can distract you from what you’re doing.

That’s why we’ve made your property profiles printer friendly. Your properties can now be turned into beautiful paper handouts, making them an invaluable resource.

Show your vendors how many people are interested in their property because of you and turn every vendor into a customer for life.


LEARN HOW

 
Pair Vendors and Buyers

Property is the most expensive purchase many people will make in their lifetime. The price makes buying property risky.

Experts in behavioural finance say that a thing called familiarity bias makes people avoid risk and become uncertain when it comes to investing.

This affects how you sell.

That’s why we’ve introduced location testing, which makes it so that people only receive properties in their local area or city.

By only serving familiar properties from the local area, you bypass the mental barriers that can block an otherwise sure thing!


LEARN HOW

 
Automate Your Welcome Emails

Sometimes we don’t need to use science and research to see what the market needs.

This new feature is just plain common sense.

When you upload your database into ActivePipe you can now automatically send a welcome email to all those contacts.

This will put you front of mind and start conversations with your database.

That’s more of an art than a science.

Let us show you how.


LEARN HOW

 

Geo Updates: Locate Your Next Listing

Ring Ring

Who’s there?

It’s Andrew

Andrew who?

Andrew, I’m from Newtown Real Estate, I’m calling because I wanted to enquire and find out how long you’ve been in your current house and offer you my service as an agent.

Hello? Are you there … Hello?

 

Cold, Hard Calls

We can all sympathise with Andrew in this situation.

No one likes cold calling. Certainly not the person calling. Often, the person who is being called will switch off or hang up (or worse) before they take the time find out what the caller has to say.

Thankfully, technology in the the 21st Century offers new ways to reach the customers who need your services, while avoiding the customers who don’t.

 

The Geo Updates

We have just improved the popular ActivePipe Geo Updates tool to make it easier for you to see when an address has been added to a contact’s profile.

This adds oodles of value to your database by giving you:

  • Certainty that a contact is interested
  • Early insight into how your contact is going to act
  • A cleaner, healthier database
  • Easy access to updates

Geo Updates is the lightweight tool that makes it simple for you to reap all of these benefits with minimal effort.

 

Certified Interest

To avoid polluting your database with contacts who are not in the market, we employ a very simple technique.

Invite them in.

The trick is there are no tricks!

Geo Updates works with our Data Discovery, which is successful because it is upfront and updates the information of actual, high-value contacts.

The simple survey makes the process quick and simple for the person filling it out. They are encouraged to offer up their address in exchange for local property info that’s tailored to their interests.

 

Early Bird Insights

An address is what we call rich info.

Rich info is a tiny piece of data that can tell you a big story.

Rich info like an address doesn’t only let you know where a person is. It gives you an idea of where they want to go and how they want to get there.

We can plot your contact on a map and see when they’re looking at sold properties in their local area, which would mean they’re probably self-appraising. When a contact is looking at properties which are the magic distance from their house (about 7km) it means they’re thinking of buying in that area.

Even better, you don’t have to spend time looking at clusters of properties on a map (we have a feature that does that for you too). ActivePipe takes the guesswork out of your database and makes it easy to find the contacts you should be talking to right now.

 

Makes Your Job even Easier!

Any ActivePipe ENTERPRISE user can find out which contacts have recently updated their address by clicking the Geo Updates widget on their Dashboard.

ENTERPRISE users get to enjoy the spare time and stronger relationships that Geo Updates offers them. Use the rich info from Geo Updates to find the qualified leads and start meaningful conversations.

 

Ring Ring

Who’s there?

Hi Bill, it’s Andrew from Newtown.

You again!?

I know you’re busy Bill, but I thought it might interest you to know that two properties in your street sold for $1.2 million this month.

Really? I didn’t think they would be worth that much.

The market is strong at the moment. People in your area are very interested in valuation.

You know what Andrew, that is very interesting indeed …

 


 

This feature is a tool for users with the ActivePipe ENTERPRISE product. If you are unsure about which product you are using, please contact support and let us assist you.

 

Like this feature? See how the ActivePipe Contact Intent feature uses Geo Updates to help you build the database of the future!

How Company Culture Helped Us Win 3 Australian Business Awards

If you follow the Australian Business Awards or are a friend of ActivePipe on social media, you may have heard that we took out their Software Innovation, Technology Innovation and Marketing Innovation awards for a second year running.

Being recognised amongst a pool of exceptional business talent is undeniably awesome and I couldn’t be happier that we get to celebrate these wins twice in as many years. But for me, the beautifully framed set of certificates now hanging at the top of our Melbourne office stairwell signify something far more important than profit margins, market placement or software algorithms.

What wins like these really show me, is tangible evidence that our team is doing exactly what it has set out to do. We’ve worked together, as a collective, to achieve an incredible set of goals by utilising the different skill sets, strengths and even weaknesses of each individual.

Through an eagle-eyed approach to creating a strong and inclusive company culture, each member of the ActivePipe family has felt confident to express all the fresh ideas that led to our product being as successful as it is. By giving the team unequivocal freedom and trust, I’ve discovered that the proof is well and truly in the pudding; a well-nurtured team give back in spades, and then some.

In the age of the start-up and a worldwide decline in lifelong brand loyalty, it’s a mistake for any leader to overlook the role of culture in strengthening their business. In droves, millennials are turning their backs on the traditional suit-and-tie job, unless it comes with a lifestyle balance and culture that aligns with their values. This means that if you want to attract top talent, you’ve got no choice but to get on board and rethink what you have to offer those that are offering forty-plus hours a week to you.

You don’t have to drop everything, run out the door and buy a foosball table and bean bags (although it doesn’t hurt, I’d be facing mutiny if I dared remove ours). What it does mean is stopping what you are doing, taking a step back and evaluating the happiness of your staff, and if you feel something is amiss, implementing a three point plan to address it. Get this part right and it won’t just be awards you’re winning, you’ll see every facet of your business winning as well.

Start With Your Why

This first step is the most important. Why are you here? What is the purpose of this business? If your only answer is ‘making money’, then you’re going to have trouble building an authentic connection with your team. Think deeply about your goals and make these plans known to all new interviewees.

If you haven’t already, work with your current staff to come up with your purpose together. At ActivePipe, we did this by identifying three words that truly define us: hustle, inspired and easy. They drive every avenue of our business and we know that if they’re being fulfilled, everything is chugging along just fine.

Live and Breathe It

Don’t pay it lip-service and then fall back into old habits once the novelty has worn off. You need to work hard every day to maintain culture. Live and breathe it! Keep the momentum going with team-building days that get everyone out of the office, communal spaces that encourage mingling and interiors that inspire creativity. Constantly remind your team how important your ideal culture is and make sure you always lead by example.

Pay it Forward

Encourage innovation outside the confines of the office and give kudos to those who strive for it. If a team member achieves something cool, let them know it. Be present in your company, not just a faceless suit behind a computer screen and be the company that’s known for giving back to the communities that support it. We see real estate brands doing this well, often promoting junior sporting teams and local events.

Remember, success is for sharing. Break bread with your staff and immerse yourself in your community.

The benefits of a strong, unified company culture

Maybe you think this all sounds a bit fluffy.

Perhaps you’re right, but in my experience, building a company culture that you can be proud of is no exercise in kumbaya hand-holding. If you get it right, staff retention rates will soar and your flawless brand image will attract customers in the thousands.

At the end of the day, it all comes down to this: no matter what someone’s job title is, whether they’re your right-hand woman or a fresh-faced graduate, everyone deserves to be treated with respect and humility.

Live by this everyday and it won’t just be your accountant that thanks you for it, you might even pick up an award or two along the way.

 

Contact Intent: Building the Database of the Future

Why do agents go through the effort of surveys, cold calls and chasing people down for face-to-face conversations?

It’s not for fun.

Back in the old pen and paper days this was the only way to grab essential information about your contacts. While these methods are still important, they need to be enhanced with something extra if you’re going to be Agent #1 in the modern market.

Our new and improved Contact Intent feature is the powerful solution that gives you up-to-date insight into what your contacts are going to do next.

Contact Intent predicts your contact’s behaviour and displays easy-to-read tags so that you know exactly what to do next.

The different Contact Intent tags are:

  • Upsizer
  • Downsizer
  • First Home Buyer
  • Investor
  • Loan Lead
  • Potential Seller

Easy to Use

The tags are super straightforward and easy to use.

For example, if a contact has an Investor tag, you know they are worth chasing for the property management side of your business, while the Potential Seller tag helps you beat other agents to new properties before they go on the market.

Eventually you’re going to wonder how you ever lived without this information. That’s why Intent tag summaries appear on the Dashboard as soon as you log in.

From there, you can view a list of contacts who belong to each category.

It’s simple: Just click on any tag.

From there, you can click on any Contact Intent tag to see which contacts belong in each group.

This gives you a foothold for the type of relevant and personal conversations that add value to your database.

How do we do it?

These tags are our secret herbs and spices, so we can’t exactly tell you the recipe.

What we can tell you is that ActivePipe has recorded over a billion contact interactions. By using machine learning to identify your contacts behaviour, we prioritise the leads that put you in touch with the right contacts at the right time. This way you have more room in your busy schedule to have quality conversations that are so important for developing your personal brand.

The information from Contact Intent updates every 12 hours, so that you know you can act in confidence when it comes to your buyers, sellers and investors.

You always have the final say and full control over how your database is labeled and used with ActivePipe. In the end of the day, you’re the expert, so our software listens to you above all else.

The Takeaway

Modern technology gives agents the ability to understand their database like never before. It’s an exciting time, where agents have access to all sorts of tools that people could never have dreamed of in the past.

Jobs that once took hours now take mere seconds.

It’s no wonder more and more modern agents are using the modern tools to turn contacts into customers for life.


“How can I make myself an influencer to my staff, my peers and my database?”

Learn how you can turn yourself into an industry voice who people listen to!

“Is this feels like a glimpse into how my grandkids will be connecting with customers …”

Find out what has forward thinking agents buzzing!

What Does your Contact Want?

Case Study:

Imagine you’re a parent, who’s growing their family. You’ve just had a new kid, which means you’re up all night with a baby and up all day with your older children. As a busy parent, you can never find somewhere for a moment alone.

This house just isn’t big enough!

You’ve started thinking about moving into a bigger home, but agents keep sending you emails about houses that are too small for you.

These guys are meant to make upsizing easier but all they do is fill your inbox with spam. Maybe you shouldn’t even bother. If only there was someone who knew what you actually want!

 

Often your contacts are busy. Sometimes they might even be as busy as you are. That’s why it’s so important for an agent to be sending effective communications that add value by really connecting with the needs of individuals in your database.

Otherwise you can end up wasting your time and frustrating your contacts.

ActivePipe understands that your database is important as it’s the essential asset which you use to maintain and strengthen your relationships. That’s why we’ve been working hard to modernise and improve one of our best tools for creating custom audiences.

Introducing the Improved Buyer Preferences Filter

The Buyer Preferences filter is the supercharged version of the ActivePipe filter you already know and love. This feature allows you to tap the hidden potential of your CRM, and gives you access to important insights into what is most important to your contacts.

Buyer preferences sorts your contacts into distinct categories, which you can use to send emails that speak directly to each group’s specialised needs.

These include the:

  • Number of bedrooms, bath, and car parks
  • Price range
  • Desired area

Every contact on your mailing list will believe they are receiving personalised communications from you and your interaction rates will soar!

How-to get started:

To build an Audience off buyer preferences:

  1. Log on to live.activepipe.com.
  2. Click Contacts on the left-hand navigation menu.
  3. Open the Audiences tab.
  4. Click the Create New Audience button. This will open the Audience builder.
  5. To add a customer’s buyer preferences, click on the select menu and scroll down to the Preference option group.
  6. Select the buyer requirement you want to target, and how you want to target it. This will give you a list of all the contacts who fit these buyer preferences.

From there you can either choose to add more filters, or make your audience more specific. If you’re finished building your custom audience, simply click the blue Save button. You can now send an email to this audience from the Campaign Section, as you normally would.

It’s that easy!

Case Study:

Remember our parent from before? Well they remember you.

You’ve been using their buyer preferences to send them emails about houses with the exact number of beds and baths they’re after. You’ve given this contact confidence that you will find them a home and that makes them get in touch.

This is the start of a strong relationship, the first step in turning a contact into a customer for life.

Solve the Agent Publicity Dilemma

Sharing interesting and valuable content helps an agent engage with their database. Traditionally, generating this content has been time-consuming and often low priority for busy professionals.

As an agent in the field, closing deals feels like the best use of your time, but a lack of online presence leads to low digital engagement in the ever growing online marketplace. Online presence can be the difference between a contact and a customer for life, so an agent needs a way to market themselves online without losing time in the field.

This is know as the agent publicity dilemma.

At ActivePipe, we have made it our business to save you time and boost your online marketing efforts. We thought long and hard about the agent publicity dilemma and have developed the ActivePipe SmartFeeds feature to revolutionise your emails and enthrall your audience.

The SmartFeeds Solution

SmartFeeds is the latest feature of our signature drag-and-drop email builder. A powerful publicity tool for agents, SmartFeeds captures web content and allows you to share that content with your contacts. SmartFeeds is the simple solution to the agent publicity dilemma that helps you to improve web presence. 

Perhaps your office manager has published a blog on how to dress a house for inspection or you’ve read a news article on rising house prices in your local area. This information can establish you as a thought leader and is of value to your database—a perfect addition to your weekly emails.

SmartFeeds fetches the content that you have requested and serves it back to you. The campaign builder then lets you target a specific audience with a content marketing campaign. Once the campaign has been sent out, ActivePipe provides full analytics on how your contacts have engaged with an email, allowing you to start meaningful conversations.

To get started, all you have to do it is drag a grid, list or feature module from the right hand panel and dump it into your email template.

What Kind of Content can I Include?

You won’t be running out of content in a hurry. SmartFeeds can support millions of articles from across the web. ActivePipe has designed SmartFeeds to be powerful, fast, simple.

To start, select the article cell by clicking on it. Then, click on the orange article icon in the bottom-right corner of an article cell. This will launch the feed engine.

You can now select an article by entering the URL of the desired blog (e.g. activepipe.com) and by clicking ‘Get Articles’.

The feed engine does all the heavy lifting. It loads the articles from a blog, then provides the details and photos that describe those articles. If a linked blog doesn’t support article sharing, the ActivePipe app will display an error message that lets you know.

The app memorises used blogs, so those articles will load more quickly next time you return. This reduces waiting time and means you can build emails even faster.

You’re the Boss

We’ve designed the article panel to give you complete control and full flexibility. You can change anything in the article model, even if you aren’t in control of how articles are formatted on the original website.

Copy
Headings and descriptions are completely customisable. Type whatever you want to add your own creative flair. Using placeholders is a great way to deliver personal content to your audiences.
Layout
The grid, list and feature models offer adaptive formatting which helps to easily create beautiful designs. Order the elements in the way that best fits your style.
Visual
Customisable images allow you to insert images and gifs. This will mean you can include images of your agency or properties and keep emails topical and relevant to your audience.
Call to Action
Edit the details of buttons to create eye-catching call-to-actions, which encourage contacts to engage with emails.

These features mean you’re not limited by a content producer’s method for posting an article. SmartFeeds lets you communicate in your voice, in a way that speaks to your audience.

Set and Forget

Once you have designed your email, you can define the audience that will be most suitable for the articles you have chosen. Once you’ve built your campaign, simply save and activate.

It’s as easy as that!

As always, ActivePipe gives you powerful data analytics tools that let you monitor how your content is engaged with. You get insight into the kind of people they are and what they’re interested in. This saves you time on small talk and streamlines your process.

Walking the Walk

At ActivePipe we are driven by the meaningful conversations we have with our customers and are committed to helping agents overcome the publicity dilemma. That’s why we’re so excited about SmartFeeds and its ability to help you.

Build relationships, increase digital reach and make yourself an agent your contacts listen to, follow and trust.

Get in touch with our friendly Client Success Managers with any questions and learn how the ActivePipe SmartFeeds feature can make you into a power agent!

ActivePipe Year In Review 2017

What a year it has been!

In the past 12 months we have reached some incredible milestones together;

We released over a thousand new features, tripled the size of our team and won three Australian Business Awards.

We are incredibly proud of our achievements but in the spirit of startups, we aren’t stopping there.

Stay tuned for even bigger and better things in 2018. 

We’ll catch you next year!