I have a theory.
Tech companies that rope their clients into yearly contracts don’t believe in their product.
That’s a bold statement, I know.
Let me explain…
If a company were certain their software made a difference, they wouldn’t require long term, high value contracts. They would trust their customers to pay at the end of every month because the product was worth every cent they were charged.
In most cases, there are at least three companies offering the same service you do and there are 20 developers up all night trying to produce something better.
In my experience, this is a good thing, not just for consumers but for businesses too.
It means companies have to innovate to stay relevant. This is what instigates change. It’s what drives developers to find ground-breaking solutions for problems their customers face.
With so many products on the market, a tech company is just a Google search away from losing a customer. This shakes complacency, helping startups maintain momentum and commit themselves to unfailing customer service.
At ActivePipe our commitment is “if you do not see the value of our product, you are free to go. We don’t need lock in contracts to keep you.”
This shows confidence and proves our product is still effective in the market. It means customers stay because of quality software not because they are trapped by the terms of a contract.
That’s the only customer retention a tech company should measure.