Building stronger relationships to gain word of mouth recommendations

Despite all the advertising and technology that can help you gain more listings, there is one avenue that gains more traction than any other:

Personal recommendations.

Word-of-mouth has been the leading way of gaining leads in all fields of business and is particularly true for real estate agents.

So how do you ensure your clients are recommending you to friends, family and neighbours when they ask the question, who sold your house, how were they to deal with and what was the result.

By maintaining strong relationships with clients after their sale, they are more likely to become sales ambassadors of your personal brand, so when they are asked who they used for their property sale, they are more likely to give you a glowing review.

With online real estate agent reviews now popping up like , it’s even more important to develop a healthy digital reputation.

 By running post-sale life cycle communications via email, you are using a cheap and effective way of maintaining a relationship, while providing relevant content to individual clients.

These updates can be automated to go out weekly, fortnightly or monthly (or any time frame that suits) with personalized content including market updates, recent auction results, investment opportunities, personal results and other real estate news.

It’s cheaper than advertising and letterbox drops, so why would you not employ a communication channel that cuts through the noise and lands in your clients’ inbox?

So if you can see the advantages of gaining more reach via your digital communications, we’d love to help you with your email campaigns.

Ashley Farrugia, CEO
Ashley Farrugia, CEO
Ash began his career as a motor mechanic and converted an LP gas fitting business into a national franchise. He is now co-founder and CEO of ActivePipe – a marketing automation and data discovery platform for real estate. He attributes his success to taking risks, making decisions quickly and having faith in the people he employs. When he isn’t busy building a global company, Ash enjoys fishing, camping and flying aeroplanes.