Your weekly property updates are an excellent way of cutting through the digital noise and distractions in order to reach your clients.
It’s important that your emails look smart so they reflect your professional image.
So what can you do to make your weekly property updates stand out in the real estate industry?
1. KEEP IT SIMPLE!
It’s a principle that we’ve all heard before: The K.I.S. principle. Keep It Simple !
Keep it clean and avoid compressing as much info as you can in the small amount of screen ‘real estate’ you have. Have a nice image, a simple effective headline and some introductory copy. Remember – you can provide a link for extra information so don’t feel that you have to cram everything into the one email.
2. GET MOBILE.
The next step is a no-brainer. Think of where people are when they are looking to buy a house. If it’s the weekend, chances are they are on the road attending open-for-inspections. So your email needs to be responsive so that it can be viewed on a phone, an iPad or tablet.
If your emails can’t be viewed on mobile devices, you’re missing 50% of the market. And that figure is only going to grow! If your current emails aren’t responsive to automatically resize to smartphones and tablets, you’re not in the game.
3. USE A CAMPAIGN MANAGER WITH INTELLIGENT REPORTING
Simple email manager software can tell you your open rates and click-throughs. So how does that help? Your email manager needs to be able to tell you who is looking at what property – and more importantly – how many times they’ve looked at it. What if your email campaign manager could also tell you who has forwarded a property to their partner or family member?
This is real information that can be used to contact hot leads.
So there are three simple pieces of advice to keep your email campaigns a step above the rest. It’s simple stuff. But putting it into practice is the smart part!