Remember the song ‘Video killed the radio star’?
Just like The Buggles who came and went with this one hit wonder, real estate agents cannot survive on a one hit listing to last a lifetime.
Without new listings, your real estate business will experience the same fate as The Buggles’ infamous radio star.
For every new listing of yours that goes live on the market, you’ll want another ten in the pipeline, so you know there’s cash flow for the future.
And this is where an intelligent digital marketing platform can help you communicate with potential vendors, so those future listings continue to fill the pipeline.
By providing personalised and targeted email communications to people who are thinking of selling, it’s possible to keep yourself front of mind when they are ready to flick the switch and put their property on the market.
With a platform like ActivePipe, it’s possible to set up life cycle marketing campaigns that include auction results, market news, auction preparation tips, personal auction results and other real estate news to keep clients up to date and you front of mind.
In conjunction with professional weekly property updates and open for inspection email reminders, plus your OFIs, a potential vendor can see how you conduct your sales campaigns.
This entire package is going to project a professional image and attract new vendors.
Just think of how you might stack up if you were listed among the 84 competitors that came up in the comments section in the Facebook post below.
Would you receive the most recommendations?
Ongoing email communications keeps the conversation going with past and future clients so you are the one who gets recommended on social media, at dinner parties, barbecues and other social events.