Jamie Maynard – Principal and Lead Agent
TIME USING ACTIVEPIPE : 3 Months
- 30,000 emails sent
- 35% Open rate
- Over 100 High Value contacts identified
- 6,400 Direct web visits
As Principal of Elders Real Estate Albury/Wodonga Jamie leads a select team of highly motivated staff with a unique vision and the renowned Elders brand into the Albury/Wodonga area.
An energetic, upfront individual, Jamie’s passion for the industry is contagious. Jamie combines his wealth of experience, his astute understanding of marketing a property and his ability to negotiate to bring about outstanding results for his clients. A commitment to excellence means his clients return to him repeatably as well as recommending his services for properties ranging from first home owners to million dollar plus properties.
How long did it take for you to start seeing results from ActivePipe?
Realistically, it probably took us a couple of weeks to really embrace ActivePipe but it is now an integral part of our business.
We use it in our weekly sales meetings and review the interaction from the previous week.
From early on ActivePipe was telling us Who is in property mode, What are they clicking on and How many times which of course showed their level of interest. We have 124 listings so this is invaluable information.
How would you describe the impact of this business tool?
I’m a big fan and so too is my business partner Dean. It is perfect for analysing new contacts and introducing the agent and our business.
To be honest we were apprehensive initially and thought we might be sending too much but this was simply wrong. ActivePipe handles the email marketing really well. It’s identified quite a few potential vendors which has turned into pipeline. In fact we have many clients who are responding directly to the communications.
What is this in dollar value to you?
Hard to quantify but as Principals Dean and I certainly place a high value on ActivePipe. It is a simple platform that helps us keep control of our stock and managing the buyers.
The team members who are using it are seeing lots of opportunity and it has significantly improved the conversations they are having with their clients.
Just seeing the evidence of changes in buying patterns can be very powerful. We all know that what a buyer says they want and what they really want can be 2 very different things. ActivePipe tells us exactly what they’re interested in!
Does ActivePipe help your business in any other ways?
I mentioned that it’s perfect for new contacts who we haven’t even met and it gives us a distinct advantage over other agencies.
Directing traffic to our website and the brand awareness that ActivePipe provides are also important to the business.
What was it like training your staff to use ActivePipe?
Simple! Dean and I are both users and advocates so it’s helped bring the team along plus it really is largely set-and-forget. You don’t need to tinker with it; brilliant.
Once the guys start seeing the automated reports they soon realised that ActivePipe is alerting us with at-your-fingertips information. They don’t have to do much but once they log in; they can get so much more background to their clients and they love that.
Would you recommend ActivePipe to another Elders real estate office?
In a heartbeat. The whole Elders network should be using it.