Colin Wallbank – Principal LJ Hooker Pemberton 
Listings as a direct hit from Activepipe plus 14 potential sellers identified

 


Emails sent: 44,740

Emails Opened: 28,958

Web traffic generated: 4,792 clicks

Potential sellers: 14 Potential sellers identified.

TIME USING ActivePipe: 6 Months and only one Month on the new LJH platform. 

 

 

 

About Colin:

Colin has been involved with the L.J. Hooker Company since 2001, working in the hills South-East of Perth. Colin is a Multi Million Dollar Captains Club Member and is known for his attention to detail and community involvement. LJ Hooker Pemberton has also been awarded 3rd place in the national regional network.


How long have you been using ActivePipe?
The Pemberton office has been using ActivePipe since mid-2015 and has been recently migrated to the upgraded platform in early February.

What are the stand out features & benefits of ActivePipe in your opinion?
Really, the thing I like most is that it is set-and-forget. The emails just go out and they go out to the right people, the people who are looking at houses to buy.

Also, it’s leaving a good impression with other would be sellers in the market, it lets people know that we are on the ball and that we are working hard for our sellers because they get an email from us promptly when there is a price adjustment, or a sale made.

We had one fellow called in straight from an email and said “I like the way your office is marketing property, come and take over my listing” from another agent. ActivePipe is technology that is putting us right out there, in front of the competition.

 

How long did it take to see results from ActivePipe?
Pretty quick, the first thing we noticed was more people talking about our auction properties, we had 10 sales last month and 2 for this month already. Our auctions are improving and the open house elements we saw results from in the first week.


How does ActivePipe compare to other technology you have been using?

Well, it certainly is simple. Once ActivePipe is up and running, all the magic happens in the background and then the reports come in and you can see the results of who has been looking at your properties and you know who to call. Thats easy – no fuss.

 

Does ActivePipe enhance your efficiency and practices in your business?

Yes, yes. If you think about it – these emails are going out automatically plus you get the reports pm the Friday so you can call the hot buyers before the weekend. With ActivePipe you don’t have to go looking for them. ActivePipe has stimulated our database and helps us to remain top of mind to purchasers.

It’s consistent, looks sharp and is a call to action for potential sellers to call in and list with us, so really we don’t have to dig as hard to find new stock – although we like to make sure we are still working hard – ActivePipe assists us greatly.

 

Is there anything else you would like to add?
Active Pipe is working really well for us and and I am personally an advocate, it is something that the entire LJ Hooker network should be using.

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