We know you have been working hard on building your contacts, so why on earth would we say having people unsubscribe can be a good thing? First off, let us say, it’s going to happen. Everyone gets people that unsubscribe from their email communications, so you need to make sure you are not taking it personally. A contact that doesn’t want to hear from you is hardly your ideal buyer or seller!
While it’s easy to be most concerned with the present and trying to gain new listings for the immediate future, it’s also worth thinking about winning new listings in three, five or ten years down the track.
It’s very easy to put this type of strategy on the backburner because there are more pressing matters for your real estate business, but running a life cycle marketing campaign to keep in touch with future vendors can pay off in two ways.
First of all – here’s what you can do to win future listings…
There is a lot of talk in the real estate industry about technology and how necessary it is. Is it the best thing since sliced bread or does it just take all the credit for good old-fashioned hard work?
There are old school real estate gurus who have been in the business since safari suits were cool, who swear that all you need is a phone and a rolodex to sell property. But wait… there’s more!
One of the biggest complaints we hear about email marketing in the real estate industry is the amount of time it takes to manage.
If your office still has an admin. assistant that manually sends open for inspections reminders, weekly property update emails and weekend results emails, you will be aware of how much time this takes.
Remember the song ‘Video killed the radio star’?
Just like The Buggles who came and went with this one hit wonder, real estate agents cannot survive on a one hit listing to last a lifetime – but there is a solution to help you win new listings!
Seeing a potential listing pass by is like a bad fishing story. No one wants to talk about the one that got away.
And chances are it’s not just one fish – but a whole boat load!
So how do you stop those big fish slipping through the net?
If you’re the principal of your real estate agency (or agent), you’ll understand the hurdles that come between you ‘working on the business’ and ‘working in the business.’
Sometimes it’s hard to focus on strategy and direction if you’re bogged down on smaller day-to-day jobs that always require your attention.
But there is a solution to free your valuable time…
Despite all the advertising and technology that can help you gain more listings, there is one avenue that gains more traction than any other: Personal recommendations.
Discover what you can do so people are happy to suggest you to friends looking for a real estate agent.
With so much emphasis on brand and image building in the real estate industry, it’s a shame to let down your personal brand with a second rate email marketing platform.
Discover how you can get the most out of your digital communications.
Kodak has gone down in history as a global company that failed because it didn’t adapt to new technology.
As the leading real estate agencies step up to a new level of email marketing, are you running the risk of being left behind?