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The ActivePipe Blog

Tips, Hints & Musings

By Alison Vella
June 22, 2017

Is Real Estate Taking Mobile Responsiveness For Granted?

We’re in the email marketing industry so it’s our job to stay in touch with what real estate agents are sending to their contacts. I go through their emails during idle hours, usually on the train as I commute to and from work. When I look up, others are doing the same thing; it’s a…

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By Alison Vella
June 16, 2017

It’s Time Agents Got Strategic About Prospecting

Do you remember what prospecting was like five years ago? It was a game of roulette; of making phone calls and hoping the person on the other end was about to list. At an average of $15,000 in commissions per listing, real estate agents would rise and fall based on luck. Sure relationships were important…

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By Benjamin Ling
May 31, 2017

When it Comes To Relationship Management, an Agent Should Always Keep The Long Game in Play.

Let me tell you about the last listing presentation I ever conducted. I walked into a cafe in Westfield at 7am on a Tuesday morning, I shook hands with The Smiths, pulled up a chair and popped a listing agreement on the table. It was open, filled out and complete with commission and marketing costs.…

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By Alison Vella
May 26, 2017

Can you Believe Agents Are Forgetting This One Thing At Open Houses?

Who remembers buying their first home? It’s pretty scary stuff right? I’m twenty-one years old and just attended my first open house. Until I started working at ActivePipe my interest in real estate was nil. Reading case studies, talking to industry experts and observing market trends made me realise the sooner I invested in property…

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By Alison Vella
May 17, 2017

Preparing a Property Report With ActivePipe

Whenever we ask our clients what they love about our platform, it’s always the intel; they love the automation and the high level reporting it provides. Those features are awesome but they’re also automatic. Every office on ActivePipe knows they exist and every single one of them is using it. The property report provides a…

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By Alison Vella
May 9, 2017

A Staged Home Creates the Perfect Conditions for Record Sales in Record Times.

Let’s talk about home staging. Many interior designers have complicated the term bringing big brand furniture, exclusive paintings and excessive throw rugs to a seller’s mind. It’s not like that at all, a seller shouldn’t be pimping their house with over the top decor from Franco Cozzo or Kings Furniture, they should be making it neutral so…

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By Ashley Farrugia, Activepipe CEO
May 1, 2017

This is How We Build Features Our Users Can’t Live Without

How many times have you and your mates laughed about your old Nokia phones? About pressing the number “7” four times to get an “S” and using arrow keys to clock the only two games on the device. It comes up from time to time and in hindsight, we joke about how inconvenient the little…

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By Alison Vella
April 12, 2017

Brand or Be Banned – A Cohesive Look and Feel is Now Mandatory!

We’ve taught you how to build a database and we’ve told you the secret to keeping in touch but how do you make your communication effective? The answer to that depends on your brand. Who is speaking to your customers? Is it a man or a woman? Does he wear a suit or ripped jeans?…

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By Alison Vella
April 7, 2017

Looking at your Database and Wondering Who On Earth You’re Going to Call First?

Our last article was about building a robust database. It’s been a week since then. How are you going with it? Have you made any progress? You’re probably wondering what to do with the list you just slaved for. There are hundreds of names on it; where do you start? What are you supposed to…

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By Benjamin Ling
April 4, 2017

How to Build a Robust Database in Just 3 Weeks

It took me five days to get a Real Estate Agent’s Registration. It was a crash course dense in property legislation, but light in “how to sell houses”. It set me up for work in the industry but like all career pathways, you learn a hell of a lot more on the job. One piece of…

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