As we all know, zombies can remain inactive and dormant for long periods of time. Noise seems to be one of the key factors in disturbing this semi-vegetative state. When you first commence using ActivePipe, there is going to be a little bit of noise! Some of your contacts are going to grumpily awaken, growling…Details
It’s important that your property updates look smart in order to reflect your professional image.
So what can you do to make your weekly property updates stand out in the real estate industry?
One of the biggest complaints we hear about email marketing in the real estate industry is the amount of time it takes to manage.
If your office still has an admin. assistant that manually sends open for inspections reminders, weekly property update emails and weekend results emails, you will be aware of how much time this takes.
We know you have been working hard on building your contacts, so why on earth would we say having people unsubscribe can be a good thing? First off, let us say, it’s going to happen. Everyone gets people that unsubscribe from their email communications, so you need to make sure you are not taking it personally. A contact that doesn’t want to hear from you is hardly your ideal buyer or seller!Details
Having purchased approximately 5 years ago, a friend of mine recently sold his property in inner-Melbourne. I caught up with him a month or so after the sale and discussed his decision-making process regarding the selection of a selling agent…….. He had received an annual call from the agent who originally sold him the property…Details
With so much emphasis on brand and image building in the real estate industry, it’s a shame to let down your personal brand with a second rate email marketing platform.
Discover how you can get the most out of your digital communications.
As a real estate agent, you are constantly meeting people. With your Open-For-Inspections, it’s easy to make more than 100 new contacts each week.
So how do you manage all of those contacts and create a meaningful conversation?
While it’s easy to be most concerned with the present and trying to gain new listings for the immediate future, it’s also worth thinking about winning new listings in three, five or ten years down the track.
It’s very easy to put this type of strategy on the backburner because there are more pressing matters for your real estate business, but running a life cycle marketing campaign to keep in touch with future vendors can pay off in two ways.
First of all – here’s what you can do to win future listings…
Cleaning your database is like pruning a rose bush. Think of it as tough love that produces a better result. By running your database through our cleaner, we can get rid of the dead wood – those email accounts that are no longer active.Details