Having purchased approximately 5 years ago, a friend of mine recently sold his property in inner-Melbourne. I caught up with him a month or so after the sale and discussed his decision-making process regarding the selection of a selling agent…….. He had received an annual call from the agent who originally sold him the property…Details
Go into any Museum and you will see the latest exhibits on display. Most Museums have a ‘basement’ where the older exhibits are stored. Museums also generally have an offsite storage facility where the rarely used exhibits are stored. Most CRMs operate in a similar way – the latest data is highlighted, visible and on…Details
As we all know, zombies can remain inactive and dormant for long periods of time. Noise seems to be one of the key factors in disturbing this semi-vegetative state. When you first commence using ActivePipe, there is going to be a little bit of noise! Some of your contacts are going to grumpily awaken, growling…Details
We know you have been working hard on building your contacts, so why on earth would we say having people unsubscribe can be a good thing? First off, let us say, it’s going to happen. Everyone gets people that unsubscribe from their email communications, so you need to make sure you are not taking it personally. A contact that doesn’t want to hear from you is hardly your ideal buyer or seller!Details
This week we launched a suite of enhancements to our reporting to help you gain better insights into what your subscribers are doing, where they are looking at properties and what types of property they are looking for. Not only is this powerful data presented in a friendly way, but you can now utilise it to better target your communications.Details
While it’s easy to be most concerned with the present and trying to gain new listings for the immediate future, it’s also worth thinking about winning new listings in three, five or ten years down the track.
It’s very easy to put this type of strategy on the backburner because there are more pressing matters for your real estate business, but running a life cycle marketing campaign to keep in touch with future vendors can pay off in two ways.
First of all – here’s what you can do to win future listings…
There is a lot of talk in the real estate industry about technology and how necessary it is. Is it the best thing since sliced bread or does it just take all the credit for good old-fashioned hard work?
There are old school real estate gurus who have been in the business since safari suits were cool, who swear that all you need is a phone and a rolodex to sell property. But wait… there’s more!
One of the biggest complaints we hear about email marketing in the real estate industry is the amount of time it takes to manage.
If your office still has an admin. assistant that manually sends open for inspections reminders, weekly property update emails and weekend results emails, you will be aware of how much time this takes.