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The ActivePipe Blog

Tips, Hints & Musings

By Ashley Farrugia, Activepipe CEO
March 29, 2017

Ignoring Profile Updates Could be the Biggest Mistake of your Career

Real estate agents tend to think that the top row of their ActivePipe dashboard is the most important. While the content there is key, it’s not the only place you should be looking. Tucked away in the second row, you will find a list of recent profile updates – of people who have volunteered vital information…

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By Benjamin Ling
March 24, 2017

Agents that Make it to the Top will be SMART Ones – Make Sure You’re One of Them

Data is a pretty damn precious commodity! With it, we know a contact has visited our website nine times in the last three days. We know that that they are looking for a two bedroom unit in Port Melbourne and we know that their budget is $650,000. Given the number of times they have returned…

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By Alison Vella
March 15, 2017

Use These 6 Strategies to Write Emails That Deliver Results

People love to slough our society off as one that no longer reads. They’re wrong. It’s not that we’ve stopped reading, it’s that we’re doing it differently – we don’t scrutinize anymore, we skim. We aren’t impressed by thousand word essays and academic jargon, we are impressed by complex things communicated in simple ways –…

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By Alison Vella
March 9, 2017

Servicing people is tough. This is how to make the customer happy every single time.

Whether it’s getting someone to make your kitchen, hiring a professional to plan your party or going to the barbers for a trim, we all have expectations when we hire someone to complete a service. We go in with images and we tell them what we want, the problem is words are subjective; they are…

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By Alison Vella
March 7, 2017

The Word “Startup” Gets Thrown Around Like Confetti. This is What it Looks Like in Real Life.

1B Weir Street has taught me a lot about startup culture. The term is obtuse. It gets thrown around like confetti and as a student fresh out of high school, it’s easy to get confused. My expectations of working at a startup company were grim. I imagined a dingy garage somewhere on the outskirts of…

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By Benjamin Ling
March 3, 2017

5 Ways Auctioning Your Home Takes The Stress Out Of Selling

Putting your house up for sale can be traumatic, especially if it’s your first time going to market. There are so many decisions to make. Will you sell it through a real estate agent or will you sell it yourself? Are you going to market on social media or on billboards? How much money are…

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By Alison Vella
February 28, 2017

Prospecting doesn’t have to be soul sucking anymore!

As dreary as it can be, prospecting is the be all and end all of real estate. Without prospecting you don’t have listings, without listings you don’t have sales, and without sales you don’t have a job. This video demonstrates how to prospect around sold properties; to pick up your game with predictive data and…

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By Alison Vella
February 22, 2017

We Have Found the Secret to Open Rates That Soar and Customers That Stay

There are hundreds of cafes along Chapel Street. I could go to a different one every day for a year and still have more to try at the end of it. Despite the diversity, I get coffee from the same place every morning. Why? Because I am greeted with a chirpy “good morning Ali” and am…

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By Alison Vella
February 21, 2017

When it Comes to Open Houses, Less is More. Learn How to Declutter Your Home, Attract More Bidders and Boost Your Sale Price.

Picture this: You’ve just started a family. You’re twenty-six years old with a wife, a three-year-old son and another kid on the way. You’re looking for your first home and you’ve decided to visit an open house at 6 Buchanan Place, Aberfeldie. The surrounding streets are gorgeous, the trees that line them are bright and…

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By Alison Vella
February 17, 2017

In Business, Social Media is About Being Your Customer’s Mate. Here are 5 ways to do it.

I don’t mean to sound like a creep but do you ever watch pedestrians on their phones? They’re not sitting there analysing each post are they? They’re scrolling through their newsfeed and their doing it quickly. They’re flying through hundreds of pieces of content and they’re totally unaffected by most of them. The aim isn’t…

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